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theLink – Content Migration Analysis Phase 1

July 2010

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Process for migrating content – Page level

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Analysis – Example of decision-making processes

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Contacts. Possible recommendation: Move contact list to standard “About Us” page. Use standard “Contacts” format with automatic linking to Colleague Finder profile. Remove “Faces of GSCS Learning” since contacts link to CF profiles.

Redundant. “Instructor-Led Events: Click your regional tab above to find the scheduled classes you can register for.” Possible recommendation: Remove; current state is compensating for poor navigation schema.

Announcements. Evaluate announcement “ecosystem.” Audience? Other channels? How often updated? Does image support text? Possible recommendation: Move to subscription-based homepage feed. Add filtered feed on “About us” and “Dept one-stop-shop” pages.

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Prep - Where to move content?• Navigation / Taxonomy

– The new site will have a pre-defined navigation schema based on usability principles and validated via user testing

– The current navigation accommodates only THREE levels. This constricts information architecture options and causes publishers to create navigational workarounds. The future navigation will accommodate more (exact number tbd).

– The current navigation displays at the top of the page. This causes truncation and confusion around the labels. The new navigation will address these issues by displaying on the left.

• Templates– We will provide 10-15 pre-defined templates for content

publishers. Any content that does not fit into the template needs to be approved by theLink team.

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Prep – Editorial considerations

• Strategic Value. If the content has value for your compelling vision, then edit even if technically it can be moved over as-is automatically.

• Authority. If the content is already vetted, renowned, and recognized, then it can probably move in as-is.

• Accuracy and/or Legal Risk. If we feel that some content exposes you to legal risk, then you may wish to review it. Examples are out-of-date policies.

• Utility for Key Audiences. If the content is proven effective, then move in as-is. Otherwise, this may be a chance to improve the content.

• Redundancy. If the content is completely redundant, then cut & catalog (and validate with content owner).

• Triviality. If content is trivial, then drop & catalog. An example here might be very old meeting minutes or photos from an old party.

• Consistency/quality/branding. If the content is inconsistent, then editing is required. All content must comply with branding tone-of-voice and standard web-writing practices.

• Completeness. As we analyze our content, we will identify content gaps for which we will need to create new content to satisfy our vision.

Extracted from David Hobbs’ Migration Handbook: http://migrationhandbook.com/

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Prep – Branding compliance & image selection

From: Content Author with Good IntentionsTo: theLink TeamSubject: My New Site

Hello, here is an image we’d like to incorporate into our web page or something similar. Perhaps Reuters News may have something from their picture library we could use?

 

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Prep - Tagging• We are defining a metadata schema for all

Corporate-wide content

• All Corporate-wide content will be tagged by a trained librarian during migration (and on an ongoing basis)

• The metadata management system will be optimized to promote connections across taxonomies and content stores

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Prep – User testing• During the content prep phase we will move, edit and

tag content using user-focused design principles.

• We will not employ user testing as a standard process in the Prep phase. We estimate we will use it for 10-20% of the “keep” content.

• User testing will be used for content prep that is ambiguous, for example no clear location in new navigation or template.

• User testing will also be used where the content owner disagrees with theLink team recommendation to ensure data-based decisions.

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Analyze• Which category?• Keep or cut?

Prep• Determine where in navigation & page to move

content• Editorial treatment• Branding compliance & image selection• Tagging• User testing• Validate with content owner

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