the journey of facebook, twitter & instagram in 2014
TRANSCRIPT
THE JOURNEY OF
FACEBOOK, TWITTER & INSTAGRAM
IN 2014Rajashree DasCommunity Manager, Sprinklr
THE
MOST
MEMORABLE
UPDATES
1 Advertisers on Facebook now have to buy ads for every post
that they want to display on their fans’ newsfeed.
Announced on 14
Nov’2014
Effective from January
2015
Apparently, this step was taken by Facebook to cater to thousands of their users who reported
being unhappy by the amount of promotional posts appearing on their newsfeed.
2 Rolling out the Facebook ‘Buy’ button.
Announced on 17 Jul’2014
Effective time: Not disclosed
(Testing phase on)
This feature will allow buyers to purchase goods directly on Facebook without landing onto
some other websites. Facebook is partnering with ‘Stripe’ to power this feature.
3 Keyword Search option for any past Facebook posts
through its Graph Search
Already available in most
locations.
This will help you rediscover thoughts, experiences and memories that you would want to re-
experience or check out on something which you might have missed.
4 Introduction of ‘Calls to action’ buttons on Facebook
pages.
Available in the US and next
year for other locations.
This new feature will bring out a business’s most important objective to the forefront of its
Facebook’s presence. The available buttons are Book Now, Contact Us, Use App, Play game,
Shop Now, Sign up and Watch video.
5 The Ad preferences option
Announced on 13 Nov’2014
Effective date not disclosed
yet.
Ad preferences will allow people on Facebook to share what they are and they are not
interested in, which means advertisers will be able to reach audiences more accurately.
6 Ads delivery through Audience network
Announced on 9 Oct’2014
Already available to most
marketers worldwide
With Audience Network, you can use Facebook’s data to extend campaigns beyond Facebook and advertise on
other mobile applications. It uses the same targeting and measurement features that are already in use.
They come in three varieties, banner, interstitial and native.
7 The launch of Ads Manager on mobile devices
Announced on 17 Jul’2014
Effective from July 2014
An effective feature to pause or resume campaigns, edit budgets & schedules, view insights or
respond to alerts. You get all of this just by logging onto your mobile phone.
8 The streamlined look for Facebook pages.
Announced on 14 Jul’2014
Effective from July 2014
Facebook rolled out this look on desktop to enable user and page admins easily navigate to the tools or features they use the most.
The left side panel gives information of your business including map, hours of operation, contact information or website URLs, to photos,
videos. Page admins can get an overview of page insights from the right side panel. Pages to watch is another added advantage that
admins can check to compare the performance of their pages against their competitors.
9 Redesign of the right-hand column ads panel
Announced on 25 Jun’2014
Ongoing process rolled out
in June’2014
Designed to give advertisers a more creative canvas with their ads and an
equally better experience for people on Facebook.
10Facebook answered why organic reach is
declining
Revealed on 5 Jun’2014
Facebook explained that there are essentially two reasons why this is happening. First, being more and more stories generated every day,
almost 1500+ different stories every time they login. The number of pages people have liked have increased by almost 50% as compared
to 2013 which means the competition as to which stories will appear on a fan’s newsfeed has also grown tremendously. The other reason
is that Facebook shows only relevant content on newsfeed and out of 1500, only around 300 appears at a given time.
11 The ‘Thank You’ video from Facebook on their
10th Anniversary.
Shared on 5 Feb’2014
Facebook launched an amazing video featuring businesses across the globe on
how they are growing with better CRM and to share the message of ‘thanks’.
1 Twitter improves its harassment reporting ways
Announced on 2 Dec’2014
Effective from 2 Dec’2014
Twitter is working continuously on building a safer platform to work on. Along with blocking
and reporting features, they are working on incorporating additional user controls to enhance
enforcement for abusive accounts.http://cdn0.dailydot.com/cache/1b/c9/1bc90779e4867f0ff20a0126b3f9ab3d.jpg
2 Sharing tweets through Twitter’s direct message
Announced on 20 Nov’2014
This new update is an example to show how Twitter is not only a great place for
public conversation but a place to privately discuss things that you really want to.
3 Twitter’s archive search
Announced on 19 Nov’2014
Recently, Twitter opened up this new feature using which you can search any public tweet that
have been posted since the time Twitter came into existence. You can navigate to your desired
tweet by simply making use of Twitter’s advanced search.
4 A whole new Twitter experience- The Audio
card
Announced on 16 Oct’2014
With a single tap, the Twitter card lets you discover and listen to audio directly on your timeline on both IOS
and Android. They have partnered with SoundCloud to provide the new audio feature. With this new feature,
a user can continue listening to music numbers inside the Twitter app.
5 Twitter’s relationship update with IBM
Announced on 29 Oct’2014
Twitter and IBM announced their new association and marked it as an important step towards unleashing the
limitless application that IBM can provide with the unlimited social data that Twitter can offer. IBM known for its
intelligent decision making solutions will be encompassing a whole new venue by processing the Twitter data.
6Twitter continues experimentation and
evolving its home timeline
Revealed on 17 Oct’2014
Twitter constantly tries to experiment the look and feel of its interface to find out what works
best with its users. This time they included recommended tweets, accounts and topics.
7 Embeddable tweets made available
Announced on 12 May’2014
All it requires to embed a tweet is copying & pasting one line of the code into a website. The embedded tweets
automatically open up to show images, conversations or videos. An interesting thing is that a user can directly follow the
user who tweeted with a single click or even reply, favourite or retweet from the same page without landing on Twitter.
8Turn on or turn off notifications from
specific users.
Announced on 12 May’2014
Use the turn on notifications so that you never miss an update from your favourite profiles, just the way you
have the option of muting notifications from profiles which you do not want to receive notifications from. The best
part is that the muted user will never know that you have muted him/her but you can unmute them at any time.
9 Customized suggestions for your Twitter Ads
campaigns
Announced on 17 Mar’2014
With this new feature, Twitter keeps you updated with the latest news and events & sends
optimized tips based on current campaigns. Twitter also provides product feature
recommendations to help build more effective campaigns.
10Twitter launched the New Interactive toolkit to
market business better
Announced on 3 Feb’2014
Twitter rolled out this feature for a better usability and to create a better experience overall. The feature includes three
resources: profile checklist (to enhance the way profile appears and to create a lasting impression), monthly content calendar
(to have a steady content stream to help you stay organized and plan ahead) and tweet templates (containing series of tips).
1 The five new filters
Announced in December’2014
Instagram added five brand new filters called Slumber, Crema, Ludwig, Aden and Perpetua. The last addition
to the list of filters were Mayfair and Willow in December 2012. Instagram brought in these new filters
keeping in mind the evolution of photography trends and the capabilities of new age cameras.
2 Instagram announces the verified badge account feature
Announced in December’2014
Instagram in December 2014, publicly announced that they are 300 million users and that 70 million photos
and videos are published every day. With the community growing more and more, Instagram finally felt the
need of introducing the verified accounts so as to safeguard the authenticity of public figures and brands.http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2014/8/15/1408102885733/Models-present-creations--014.jpg
3 Improved experience to discover people & photos with
‘explore’
Announced in November’2014
The explore option on Instagram gets the magnifying glass icon look and it makes it
much faster to find people or photos.
4 Now edit any image caption you want
Announced in November’2014
Instagram finally made this addition after a number of request from its community. Unlike
before, now you can edit and make changes to any caption that you put up on an image.
5 Introducing ‘Hyperlapse’- a new app to capture high quality
time lapse videos even in motion.
Announced in August’2014
Hyperlapse uses a built-in stabilization system to help you create amazing moving time
lapses into a cinematic quality and feel which previously was only possible with an
expensive equipment. To begin recording all you need is to tap on the screen.
6 Instagram inspires creativity with its new creative tools
Announced in June’2014
With the set of new creative tools on Instagram, a user gets more flexibility on enhancing
the way photos look and feel. With a simple tapping on the image you will be able to apply
beautiful effects to your picture; adjust brightness, contrast, saturation, warmth and many more.
7 Improved look and feel for Instagram on Android.
Announced in March’2014
The overall app size has been cut to half its size, making Instagram a faster and a more
responsive app. The design has been made cleaner and visually more attractive along
with making it simpler to ease.
HOW
FACEBOOK, TWITTER & INSTAGRAM
ARE IMPACTING BUSINESSES
ACROSS THE GLOBE?
1 Building brand awareness
Driving better visibility of services and products and bringing brands and customers closer.
https://everydaylife.globalpost.com/DM-Resize/photos.demandstudios.com/getty/article/81/23/78376180.jpg?w=600&h=600&keep_ratio=1&webp=1
2 Multiplying online sales
Social media platforms such as Facebook and Twitter are now equipped with customized buttons so
that you use the most suitable call to actions required for your business.
Image credits: http://tweakyourbiz.com/sales/files/Fourteen-Traits-Of-A-Great-Sales-Person.jpg
3 Generating targeted leads
Since social media enables you to do targeted marketing, you reach out to more accurate
audience and hence the higher chances of meeting fans who can turn into customers.
Image credits: http://www.payanywhere.com/hs-fs/hub/367578/file-1757692926-jpg/how-to-know-customers.jpg
4 Lesser spend on advertising
Social media is far more pocket friendly than traditional means of advertising.
Image credits: http://hubcityblues.files.wordpress.com/2014/09/back-ground-image-for-advertising.jpg
5 Reach out to more people
Social media is a place for people to interact and discuss. The chances of something going viral is
much higher than the word of mouth pattern. With proper planning and good strategizing, you can
reach out to much larger audience than you can do with traditional marketing.Image credits: http://hubcityblues.files.wordpress.com/2014/09/back-ground-image-for-advertising.jpg
6 Keeping in touch
Social media has made it much easier and simpler for businesses to stay connected with their fans,
followers and customers. Just imagine that with a simple tweet you can ask your fans to share their
feedback on your latest product update. Image credits: http://nourishmedicine.com/wp-content/uploads/2012/08/1769495.jpg
7 Identify influencers and brand advocates
Brand influencers are people who apparently like your product and have share positive reviews. If
leveraged well you can get their help and use them for further positive promotion by requesting
them to document their feedback and sharing it with others.
8 To learn what people like and what not
By making use of social media analytics, you can exactly identify as to what type of content are
working well with your fans and what type of content are not by analysing the level of
engagement and reach you receive.Image credits: http://api.ning.com/files/saEvSFZMI0muh-pta2VKwrvIizzL3kPF7I7rQI-dlIEgywRJjZAsuQc*XzT2MbnVFD7VWLgkHa2SDiZtCDjV*X3TbcVQKTvf/WhatProductManagerscanlearnfromAlok.jpg
9 Driving website traffic
Social media provides a great opportunity for brands to drive traffic to their website. The best
part is that you can check for the exact amount of traffic you are generating through each channel
and also analyse the type of content that works on them to extract the maximum benefit.Image credits: http://screenmediadaily.com/wp-content/uploads/2013/04/tablets_web_traffic.jpg
Twitter launched the New Interactive toolkit to
market business better
Rajashree DasCommunity Manager, Sprinklr
Report prepared by:
“Businesses can and must scale real, social human relationships. or become irrelevant and fail.”- Sprinklr