the internet is dying

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Is the internet dying? From September 2008, absolute unique visitors from some of the biggest websites in the world started to drop.

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From September 2009, absolute unique visitors from some of the biggest websites in the world started to drop. I've checked the charts from Google Trends and drawn some basic trendlines. Maybe I'm seeing ghosts, but I'm curious about your theories...

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Page 1: The Internet Is Dying

Is the internet dying?

From September 2008, absolute unique visitors from some of the biggest

websites in the world started to drop.

Page 2: The Internet Is Dying

Portals

Page 3: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 4: The Internet Is Dying

Social Networks

Page 5: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 6: The Internet Is Dying

Blogs

Page 7: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 8: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 9: The Internet Is Dying

Media

Page 10: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 11: The Internet Is Dying

Shopping

Page 12: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 13: The Internet Is Dying

Entertainment & Knowledge

Page 14: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

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Even the Bad Boys

Page 16: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 17: The Internet Is Dying

Can you guess who did the opposite?

Page 18: The Internet Is Dying

Daily Unique Visitors (Google Trends Websites)

Support line/ Trend line before decline

Page 19: The Internet Is Dying

How to explain this?

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How to explain this?

1. Facebook & Twitter as a central hub for friends, entertainment, news & other content replace the traditional content providers.

Page 21: The Internet Is Dying

How to explain this?

1. Facebook & Twitter as a central hub for friends, entertainment, news & other content replace the traditional content providers.

2. Traditional websites aren’t social enough which has become the expected standard or they lack integration with the social web.

Page 22: The Internet Is Dying

How to explain this?

1. Facebook & Twitter as a central hub for friends, entertainment, news & other content replace the traditional content providers.

2. Traditional websites aren’t social enough which has become the expected standard or they lack integration with the social web.

3. The worldwide recession has a direct link with global internet usage. The credit crunch has been a catalyst for the decline in all consumer activity.

Page 23: The Internet Is Dying

How to explain this?

1. Facebook & Twitter as a central hub for friends, entertainment, news & other content replace the traditional content providers.

2. Traditional websites aren’t social enough which has become the expected standard or they lack integration with the social web.

3. The worldwide recession has a direct link with global internet usage. The credit crunch has been a catalyst for the decline in all consumer activity.

Page 24: The Internet Is Dying

How to explain this?

1. Facebook & Twitter as a central hub for friends, entertainment, news & other content replace the traditional content providers.

2. Traditional websites aren’t social enough which has become the expected standard or they lack integration with the social web.

3. The worldwide recession has a direct link with global internet usage. The credit crunch has been a catalyst for the decline in all consumer activity.

4. The banking crisis caused a correction, not just in consumer confidence and people’s spending power , but also in their values i.e. a refocus on the things that really matter to people (friends, family, leisure pursuits, work=life balance etc).

Page 25: The Internet Is Dying

How to explain this?

1. Facebook & Twitter as a central hub for friends, entertainment, news & other content replace the traditional content providers.

2. Traditional websites aren’t social enough which has become the expected standard or they lack integration with the social web.

3. The worldwide recession has a direct link with global internet usage. The credit crunch has been a catalyst for the decline in all consumer activity.

4. The banking crisis caused a correction, not just in consumer confidence and people’s spending power , but also in their values i.e. a refocus on the things that really matter to people (friends, family, leisure pursuits, work=life balance etc).

5. People are just starting to get bored by the internet.

Page 26: The Internet Is Dying

How to explain this?

1. Facebook & Twitter as a central hub for friends, entertainment, news & other content replace the traditional content providers.

2. Traditional websites aren’t social enough which has become the expected standard or they lack integration with the social web.

3. The worldwide recession has a direct link with global internet usage. The credit crunch has been a catalyst for the decline in all consumer activity.

4. The banking crisis caused a correction, not just in consumer confidence and people’s spending power , but also in their values i.e. a refocus on the things that really matter to people (friends, family, leisure pursuits, work=life balance etc).

5. People are just starting to get bored by the internet.

6. I’m seeing stuff that isn’t there.

Page 27: The Internet Is Dying

So anybody smart enough to explain this to me?

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Let’s hear it!