the internet is dead, long live mobile
DESCRIPTION
A mashup slideshow integrating mobile trends and the rise of the importance of Mobile Apps.TRANSCRIPT
Long Live Mobile
1.1 billion smartphone users
1.1 billion smartphone
users
1.1 billion smartphone
users
In 2012, 24% of all online shopping on "black Friday" in the
US was done via mobiles (up from 6% two years ago
20% of Presidential fundraising came from
Mobile donations
A third of US adults now own a tablet or e-reader (up from 2% less than three years ago
Do you have a Mobile Strategy?
BRAVE NEW WORLD
"People using a smart device don't think of themselves as 'computer users,' therefore you can't use the same conventions you'd
use in developing desktop software.
Drop-.down menus and elaborate help screens just don't work on a smart device –it's more like working an ATM machine at the bank
● Build membership loyalty● Reinforce the “brand”● Increase your visibility● Increase your accessibility● Increase exposure across mobile devices● Connect you with on-the-go consumers● Generate repeat business● Enhance your social networking strategies
Why Pick Mobile?
Mobile Apps: Function offlineMobile Web Sites: Don’t
Mobile Apps: Enable Push Notifications for Direct Contact with CustomersMobile Web Sites: Don’t
Mobile Apps: Always visible on your phone’s home screenMobile Web Sites: Not always visible
Mobile Apps: Appear in the Apps StoresMobile Web Sites: Don’t
Mobile Apps: Allow full access to the phones hardwareMobile Web Sites:Don’t
Mobile Apps: Function offlineMobile Web Sites: Don’t
Mobile Apps: Enable Push Notifications for Direct Contact with CustomersMobile Web Sites: Don’t
Mobile Apps: Always visible on your phone’s home screenMobile Web Sites: Not always visible
Mobile Apps: Appear in the Apps StoresMobile Web Sites: Don’t
Mobile Apps: Allow full access to the phones hardwareMobile Web Sites:Don’t
Some Features FEATURES
Push Notifications of content Notifications of special events, launches, meetings, webinars etc One-touch access to your contact information Geo location features Fast, seamless appointment scheduling Automatic recording of your next event etc Automatic reminders Embedded QR Code Scanner Free one-on-one Chat
Mobile 101● A mobile application can
be built for all platforms: Iphone, Ipad, Android phones and tablets, Windows Tablet
● Native mobile applications are different than your website
● Information delivery is more just in time approach
Decisions:Outsource, Do it Yourself, Get
Volunteers
Contracting Out.
● Expertise to create a Professional app
● Higher volume of downloads
.
● High Cost to produce
● May need to charge endusers to cover costs
● Learn new skill● Low direct cost
● More control
.
● Learning curve Technology investment in cross platform
● Lack of human resources
● Time
Doing it yourself
● Register as a developer with Apple, Google Play, Microsoft and Blackberry.
● Cost varies per year from $25 to $99 per year● Iphone and Ipad apps require a Apple
computer with 10.7 Lion OS to upload binary files
● Can use user friendly app creation sites ie. Http://www.ibuildapp.com Etc Free with advertising or $99 per year
● Expert help● Experience● No learning
curve● Registration
with developer sites
.
● Working with other people's schedules
● Difficult to manage people
To Learn More
● Mobile Trendshttp://www.itbusinessedge.com/slideshows/show.aspx?c=87261
● Apple Developerhttps://developer.apple.com/programs/ios/
● Google Android Developerhttp://developer.android.com/index.html
● Death of the Internethttp://www.guardian.co.uk/technology/2012/dec/09/smartphones-boom-bad-for-internet