the insiders 2016 gm

Best-in-Class

Brand Advocacy

about.theinsidersnet.com

We help brands tap into the most powerful

source of influence: their own brand ambassadors


Leading international network of consumer advocates promoting great brands and products ....

through word-of-mouth.

25Countries

1000+Campaigns

Member


From Clients to Believers

FMCG Luxe & Cosmetics Consumer electronics Services

Why WoM marketing?

Plant a seed. Harness the power of word of mouth. Syndicate success.

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WoM marketing is unrivaled in influence! People trust people they know.

Nielsen Global Trust in Advertising, 2015

trust online ads

47%trust ads on

social networks

42%

trust ads on TV

63%Online opinions

66%of people trust

recommendations from people they know

82%


WoM influences the entire purchase journey = #1 Influence Driver

* Source: McKinsey Consumer Decision Journey

Online posts & reactions

Offline WoMis #1 trigger Education,

community, personal follow up

Face to Face conversations

Webshop Reviews & Rating


Brand advocates help break barriers to trial

Non-consumer Consumer

Most challenging barriers


Three types of WoM campaigns w/many variations.All tailored to brand’s specific needs and objectives

Offline (face-to-face) & Online mass activation with peer sampling

Not limited to in-home settings

Boost Online Ratings & Reviewson targeted web sites

Measurable , scalable and yieldsgood ROI

Brand incorporates ambassador platform on to its own site – longer term approach

“Always-on” platform: brand can activate/engage ambassadors when needed

Brand manages its own community of advocates to share their story (WoM , Surveys, Pools, Co-creation…)

Ambassador hosts friends/family at home to share the product

Boost demos & education/consideration (longer exposure)

Focus on brand experience: creative, memorable, intense

Convey and build Brand Equity


Face to face conversations

2/3of WoM impact

Online reviews

1/3of WoM impact

Social content: consumer claims, pictures and testimonials

Product experience &Peer to Peer sampling

The Insiders deliver mass activation - offline and online

SEO &Brand reputation


Each Insider generates on average 135 face-to-face conversations & recommendations

Insider First generation (i+1) Second generation (i+2)

X30 X3,5

Impact on purchase intentions (The Insiders benchmark)

70% to 85% 10% to 20% 1.5% to 3%

Insider campaigns leverage the “multiplier effect”


WoM Marketing drives sales

+13%of consumers sales

Womma study, 2014

Insiders group VS control group

+9%

+33%Insiders group VS control group


+21%


+12%


+13%


+24%


WoM activation delivers 4x ROI vs. other paid media

0

0.5

1

1.5

2

2.5

TV Press OOH Radio Digital WoM

IRi benchmarks. Results from 527 Marketing Mix Modelling studies. UK, 2015.

0,60 0,67

0,310,45 0,46

2,38

Every £1 spent on WoM activation generated £2.38 in retail sales (vs. an average of £0.58)


WoM marketing amplifies the effect of paid media

2014

+15%


Why do brands work with us?

Long-term impact

Brand Building

Brand equity

Engagement

Branded content

Earned media

Relevance & Reputation

Short-term impact

Market Penetration & Sales

Insider campaigns: How do they work?


Five step process : smooth from start to finish

4 - 6 weeks

Plan & prepare

Announcement and careful selection

Superior product experience via

VIP packs

Live campaign& activation

Track & Report

4 - 6 weeks 3 weeks2 weeks

We tailor each campaign to meet your specific brand challenges

Personalized brand message

Creativity

Engagement process

Plan & Prepare

New campaign is announcedto our whole database through various online touch points

Campaign Website FacebookTwitterEmail Blog

Announcement


Interested Insiders fill out in-depth entry surveyMain criteria to hyper target best brand ambassadors

with minimal waste

Careful selection

Macro data

Socio Demo

Socio Demo Plus

Online profile

Micro data

Shopper profile

Life style

Brand attitudes


We make your brands & products “talkable”(We create & develop all the print material )

VIP Packs


Insiders, family & friends engage through a superior product experience

Experience


For 4-6 weeks, Insiders are activated with intensive community management

WoM CenterOne-to-one relationship

Surveys

Contests

Photo-Gallery…

Newsletters…

Modules…

Blog

Activation


We deliver agreed-upon campaign KPI’s

What’s the outcome of an Insider’s WoM campaign?

PRICE-less!

Peer conversations Reputation Impact Content Equity

Track & Report

the insiders 2016 gm

Documents