the impact of digital on future business models

The Impact of Digital on Future Business Models

Oracle Confidential – Internal/Restricted/Highly Restricted

Neil Sholay Head of Oracle Digital, EMEA

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Topics For Today….

• Technology Projects vs Business outcomes

• Preparing for your future state – Scenario Planning

• Exploiting new technologies (and old)

• Strange bed-fellows and unlikely affiliations

• Architecting for Business moments

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Don’t

Equate Digital business with

one specific technology area

Think in terms of a single

technology, process change

or information source solving

your digital business needs

Do Blend a dynamic combination of

diverse technologies,

information, processes and

people.

Focus on the business outcome.

i.e. “Increasing engagement with

our patients in their homes”.

Technology vs Business Outcomes


OUTCOME : To provide an objective measure of medication adherence and patients physiologic response


Scenario Planning

Use scenario planning to explore how you

might design your business future state

differently

Always remember, though, that scenarios are

not forecasts - they simply reflect one possible

way in which the future might emerge.

Consider at least four scenarios or views

of the future

Disruption!


(It’s rumored) that Israel instituted a policy known as “the tenth man.” When nine people agree on something, it’s the tenth man’s responsibility to disagree no matter how improbable the idea.

Scenarios expands your thinking and help

you develop a range of possible outcomes,

each backed by the sequence of events

that would lead to them.

Helps avoid the human quirk that leads us to

expect that the future will resemble the past

and that change will occur only gradually

Scenarios uncover pre-determined

outcomes—particularly unexpected ones :

“It has rained in the mountains, so it will

flood in the plains.”

Scenarios limit ‘Groupthink’ & allow people

to challenge conventional wisdom

Scenario Planning


Specialised business models precisely adapted to the current business environment can be short lived…

Saber-toothed Tigers & Sharks

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Experiment & Exploit New Technologies Which Support Digital Business

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Virtual Reality

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Digital Experience - Where Next? – Virtual Reality

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1 2

3


Samsung Project Beyond

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The world's first true 3D omniview camera that redefines the way we create experiences.


Deloitte Store-as-a-Service

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Patient Support

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So many new business models stem from unlikely

brands collaborating

Unlikely Affiliations –

The Next Big Thing?


+ = Local

Inventory search &

immediate pick up


+ = Localised

weather-driven promotions


+ =


+ = Personalised

music as you ride

23

WE TURN WASTE INTO WORTH

• 60 million est’d waste tyres in South Africa

• Two years ago less than 3% of South Africa’s tyre were recycled, today almost 70% are

• Tyre producers are charged a waste management fee of R2.30 + VAT on every Kilo of new tyre rubber PRODUCED


Exploit Digital Business ‘Moments’

Implement technology architectures to help you

exploit transitory business opportunities

• You need a dynamic – even fluid - architecture

• You can no longer plan for a linear

customer journey

• Sometimes the Machine knows better

Customer researches

multiple products

A

B

C

Selects Product ‘A’

A

Ends up purchasing

Product ‘C’’

C

A * *

Customer exposed to marketing

promotion / recommendation from

peers on Social

Uses Product & satisfied

Recommends product

to friends


Our Digital Beliefs


The true value of digital is

derived from interactions

between people, places, businesses and things


Platforms are the new plane of competition

A digital platform is a plug-and-play business model

that allows producers and consumers to

come together to create and exchange value, repeatedly at scale.


The Oracle Cloud Digital Platform

Oracle Confidential – Internal, Jacqueline Gummer

Our architecture blueprint for advising

customers how to design and deploy a Cloud based,

Digital Platform


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