The IBM Academic initiative Colloqium - 2011

The future of Collaboration

Stephen LangtonAbove and Beyond Concepts

slangton@abc.za.com

Agenda

• History of collaboration• Evolution acceleration and the

changing world• Collaboration and social media• History of social media• Why social media?• Social business collaboration• IBM Connections• Education using technology• A day in the life

Collaboration & Communication

• What is Collaboration?

• Synchronous or effective asynchronous Communication

History of Collaboration

• University of Illinois released PLATO Notes in 1973 to track and tag bugs in a secure environment.

• Lotus Notes was introduced in 1989 and was referred to as Groupware.

• Groupware was being introduced even before email was accepted.

• Cultural shift to convince people to sharing information.

• Lotus Notes was the first true client server email.

• Lotus Notes influenced networks, C&C, GUI’s, and the web• Email -> instant messaging

(voice, video, and text)• Personal information - > sharing

files and knowledge• Sharing with groups -> sharing

with communities• Sharing in a group when

together -> ………..

The changing world• People are transforming the way they interact.• Companies are optimising and conserving

energy and looking at efficiencies.• The world is imploding due to lack of

resources.• Stronger controls are being implemented to

govern businesses and to create world order.

New generation of IT• Web 2.0 -> Web 3.0 challenge is converting static

information management (90’s) into “live” intelligent knowledge.

• Breaking down people hierarchical barriers to share, and retain knowledge within organisations.

• Optimising Social networking tools and evolving Email into realtime interactive communication.

• Consolidation and optimisation of IT hardware.• Support the growth of 3rd Place productivity

management.• Optimising energy becoming more efficient with

IT.

Evolution acceleration• Smartphone shipments will outpace PC’s by 2012• In the US, 80% of young adults, 60% of teens and

30% of adults use social networks.• 50 million users = 38 years of Radio, 13 years of

TV, 4 years of internet.• In 1993 there were 50 pages on the internet, today

there are more than 50 million landing pages• 9 months of Facebook to reach 1 million

subscribers.• 9 million apps for the Apple iPhone.

“If computing power keeps doubling as it has for thelast 50 years, then by 2020 it will equal the

performance of the human brain!!”

History of Social Media• IBM's social-media activity dates back to 1970s,

when its mainframe programmers started online discussion forums.

• 90’s Internet revolution and then dot com & Web 2.0

• Consumerisation then became the new driving factors.

• In the last 10 years social-media sites like Twitter and Facebook became the rage.

• In 2007, IBM launched its own social business collaboration software for enterprises, called IBM Connections.

• The following year, IBM opened its IBM Center for Social Software to help IBM's global network of researchers collaborate with corporate residents, university students and faculty.

Why Social Media?• Peer-to-peer is more trusted today than

conventional public marketing methods.• Competitors are crowd-sourcing ideas to bring

new solutions to market.• Social networking tools used in businesses has

shown a 57% improvement in HR with staff morale and retention.

• 95% of companies will focus more on getting closer to their customer over the next 5 years. Of which 57% will allow their people to use social collaborative tools.

• 97% of generation Y use social networking.

Social Networks in a Business

Why Social Business ?• Sharing ideas.• Intelligent and easy searching.• Better and familiar communication tools.• Intelligent email (aggregated Sharebox)• Availability – anytime, anywhere, anyhow• Learning on demand

38% estimated growth for the Social Business software market through 2014

Businesses Pain Points ?• Slow, inflexible workforce that has trouble sharing

knowledge, information and expertise across customers and borders and locations

• Lack of common infrastructure• Serious lack of IT Resources on staff and limited

budget for building and managing “enterprise” solutions.

• Leaders that are ill-equipped to creatively and collaboratively deal with an increasingly interconnected and intelligent business resources.

• Increasingly mobile workforce demanding equivalent capabilities to access data at their office as they have on their desktop and as they share socially from home.

Lotus Collaboration Platform

…. growing into the IBM Social Business Framework

Integrated, extensible set of capabilities you can mix-and-match to your specific business needs.

• IBM ConnectionsSocial software designed for business

• IBM Lotus QuickrTeam collaboration and content management software

• IBM Lotus SametimeIntegrated, real-time communication services

• IBM LotusLiveIBM email and social collaboration in the cloud

IBM Social Business Framework

IBM’s Collaboration toolset

• ApplicationsChat & Telephony, Meetings & Audio/Video, Messaging & PIM, Document Management, Workflow & Forms, Connectors, Portal, Mobile

• Tool setsProfiles, Communities, Microblogging, Presence, Bookmarks, Feeds/Notifications, Tagging content, Activity streams

Paradigm shift - The user decides what information he wants to get

What about Mobility?

Screen shots of IBM Connections

Conversation starters in Education• How are you considering breaking down the organizational

silos that prevent the best use of your faculties? • What are you doing to encourage students to actively

engage in online collaboration regardless of location? • In what ways are you exploring and sharing diverse points

of view? • What techniques are you using to tap into the insights and

ideas of students throughout the country? • How are you fostering creative thinking among faculties

and leadership teams and students? • Are you investigating alternative work structures to

provide greater opportunity for efficient and more flexible education?

Cardiff University of Wales

• 27,000 Students - 7,500 grads each year• Research led 6,000 employees• Geographically dispersed campus – All Wales• Remote users• E-mail defacto only collaboration tool.....

• Challenges– Simon Vaughan - Deputy IT Director, and IBM Champion for

Collaboration Solutions, is an avid contributor on IBM Greenhouse

– Their challenge was how to communicate with the changing requirements of our Students, Researcher and Staff (from 17 to 70 years old) – 4 generations

– Need easy access to relevant information

ConclusionSocial Business promises to

● Building deeper customer relationships through the social networks

● Bringing speed and breakthrough thinking to operations by mining data and experts in the network

● Optimizing your workforce through real-time communication

Thank you