the hubspot culture code: creating a company we love
Post on 16-Sep-2014
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Advertisements/Pop-ups SPAM
Direct Mail Cold Calling
OUTBOUND
86% skip TV ads
91% unsubscribe from email
200M on the Do Not Call list
44% of direct mail is trashed
CUSTOMER GROWTH.
THEN NOW
FOCUS Pension Purpose
NEED Good Boss
Great Colleagues
HOURS 9-5 Whenever
WORKPLACE Office Wherever
TENURE Whole Career Whatever
HOW WE WORK HAS CHANGED.
2006
2007
Guiding Principles
1. No vacation policy
Guiding Principles
2. Use Good Judgment
3. No a$#-hole allowed
1. Unlimited vacation policy
2009/2010
CULTURE CODE
THE
Creating a company we love.
v24 13.09.07
WHAT’S CULTURE? A set of shared beliefs, values and practices.
A great culture helps attract great people.
THE HUBSPOT CULTURE CODE. 1. We are maniacal about our mission and our
metrics. 2. We Solve For The Customer. 3. We are radically and uncomfortably transparent. 4. We give ourselves the autonomy to be awesome. 5. We are unreasonably selective about our peers. 6. We invest in individual mastery and market value. 7. We defy conventional “wisdom” as it’s often
unwise. 8. We speak the truth and face the facts. 9. We believe in work+life, not work vs. life. 10. We are a perpetual work in progress.
TRANSPARENCY
3!We are radically and uncomfortably transparent.
WE HAVE THE MOST INTERESTING WIKI ON THE PLANET.*
Examples of things we share and discuss: • Financials (cash balance, burn-rate, P&L, etc.) • Board meeting deck • Management meeting deck • “Strategic” topics • Lore & Mythology (the funniest page on the wiki) *Unverified claim
AUTONOMY
Just because someone made a mistake years ago doesn’t mean we need a policy. WE DON’T PENALIZE THE MANY FOR THE MISTAKES OF THE FEW.
We only protect against really big stuff.
HAVING AUTONOMY DOESN’T MEAN CRAP IF YOU DON’T ACT. DON’T OVER-THINK IT.
JFDI. (Just F*#king Do It)
METRICS
THE HUBSPOT CULTURE CODE. 1. We are maniacal about our mission and our metrics. 2. We Solve For The Customer. 3. We are radically and uncomfortably transparent. 4. We give ourselves the autonomy to be awesome. 5. We are unreasonably selective about our peers. 6. We invest in individual mastery and market value. 7. We defy conventional “wisdom” as it’s often unwise. 8. We speak the truth and face the facts. 9. We believe in work+life, not work vs. life. 10. We are a perpetual work in progress.
WORK IN PROGRESS
WE ARE NEVER DONE. Never done iterating. Never done learning. Never done rethinking.
Text code below to 22333 or visit http://bit.ly/17cNaTp
The HubSpot Culture Code: Creating a Company We Love
To join this session, send text 136888 to 22333
AWESOME = 1A
PRETTY GOOD = 19
NOT BAD = 18
MEH = 17
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