THE HIGHEST CIRCULATION UK MEETINGS MAGAZINE

www.mitmagazine.co.uk

LEADING MEETINGS INDUSTRY MEDIA

SOURCE: *Audit Bureau of Circulations (ABC) - annual period ending June 2018

The highest circulation UK meetings magazinewith 76% more reach than our nearest competitor

CONFERENCE NEWS and CONFERENCE & MEETINGS WORLD have no ABC independently verified circulation figure

25,627*

14,500*

CONFERENCE & INCENTIVE TRAVEL

Six issues per year Four issues per year

Attendance of largest eventLess than 50 19%51 – 100 15%101 – 200 16%201 – 500 17%Over 500 33%

Type of eventConference/meeting 91%Training 54%Corporate hospitality 46%Product launch 36%Incentive travel 27%

Buyer profile

Where past events were heldUK 95%Europe 38%North America 22%Africa/Middle East 19%South America 17%Asia 19%Australasia 15%

Readership profile

Corporate buyers Intermediaries Association buyers

14%Intermediaries

14%Association

buyers

72%Corporate

buyers

meetings & incentive travel

6%Scotland

1%NorthEast

6%Yorkshire

9%North West

6%East

Midlands8%West

Midlands

4%East

Anglia

24%London

25%SouthEast

7%SouthWest

3%Wales

1%Northern Ireland

Meetings & Incentive Travel reaches a carefully targeted audience of corporate, association and intermediary event organisers throughout the UK. Each issue of the magazine is sent to more than 14,000 requested readers. The balance of the circulation is rotated through the remaining sections of the database, totalling more than 25,000 named UK buyers. Unlike other meetings magazines, the printed copy of M&IT is not sent free of charge to SUPPLIERS or ADVERTISERS other than voucher copies, ensuring the highest quality buyer penetration.

UK circulation

Source: Audit Bureau of Circulations (July 17 – June 18)

Audited average circulation

25,627

The British meetings & events industry survey 2018/19

The following data is taken from The British Meetings & Events Industry Survey (BMEIS) 2018/19. It is the definitive buyer-side market research study and provides valuable information on the buying trends, forecasts and characteristics of 349 event organisers, from the corporate and not-for-profit association sectors.

The survey was undertaken by The Right Solution – the results analysed are based on online completions and telephone interviews with the respondents.

Average annual events budget

£160,043£191,346

Average daily delegate rate

£51.78£58.71

Average 24hr delegate rate

£135.62£157.21

Mean number of events per organiser 2331

Percentage of residential events

Average number of delegates

Meetings Industry Trade Shows attended

34% 28%Organisers’ preferred venue incentives

Corporate organisers

Association organisers

368at MAIN annual event

403at MAIN annual event

74.5%

68.1%

43.7%

17.0%

11.1 %

38.9%

27.5%

15.4%

6.7%

12.1%

4.4%

6.0%

6.7%

17.8 %

Added value items

Discounts on multiple bookings

Discounts on long-term contracts

Cash incentives

Incentive gifts/awards

Subvention available

Discounts on exchange rates

The Meetings Show

IBTM World, Barcelona

IMEX, Frankfurt

15.8%

22.1%

4.2%

2.5%

0.8%

1.5%

KE

Y

Volume of events expected in next 12 months

The single biggest factors affecting events currently are COSTS and BUDGETS, followed by attendance

and attracting delegates

51% of corporates

(up from 45%) said they had

held events in overseas destinations in the last 12 months

Key influencing factors

Digital media consulted

Access (road, rail links)

Location (area of country)

Price/value for money

Capacity ofconference facilities

Availability

Quality of conference facilities

Free WiFi

Quality of service

Quality of food

Style of venue thatsuits organisation

Previous experienceof venue

Parking on site

Cleanliness of venue

Dedicated technical support Internal/external

perceptions of the venue and/or destination

Relationship with venue staff

Quality of bedrooms

Reputation

Compliance withyour industry criteria

Staff awarenessof needs

Technical capability and expertise of staff

Meeting environmental and ‘green’ concerns

Leisure facilities

Recognised brand

Team buildingactivities available

Security in venue or destination

Opportunity for CSR activities

Marketing campaign that caught your attention

Knowledge capital and local academics/experts

Help with sponsorshipor event partners

60.7%61.7%

54.8%63.1%

45.2%64.4%

43.7%42.3%

33.3%27.5%

31.1%22.8%

17.0%26.2%

21.5%16.1%

23.0%12.8%

18.5%12.1%

13.3%16.1%

11.9%14.1%

8.9%16.1%

8.1%8.1%

11.9%4.0%

7.4%7.4%

9.6%5.4%

8.9%4.7%

5.9%7.4%

5.2%2.0%

2.2%3.4%

3.0%

3.7%1.3%

3.0%0.7%

2.2%0.0%

0.7%1.3%

1.5%0.7%

0.0%1.3%

0.0%0.7%

0.0%0.0%

2.7%

38.7%

More Fewer No Change

9.2%

27.8%

6.8%

52.0%

65.4%

meetpie.com

conference-news.co.uk

citmagazine.com

internationalmeetingsreview.com

25.8%

10.0%

4.2%

13.0%

11.5%

10.8%

0.8%

9.2%

Corporate organisers

Association organisersKE

Y

Trends & spends survey 2019

The following data is taken from M&IT’s annual Trends & Spends Survey, published in May 2019, which analyses the overseas activities of the UK’s leading professional event management companies, looking at key trend indicators including budgets, prices, duration, destination market share, origin of participants and other information critical to professional destination marketing organisations.

Long haul by countryDelegate nights

Long haul by city/state/resortDelegate nights

Long haul by countryNumber of groups

Long haul by city/state/resortNumber of groups

USA 20

THAILAND 8

SOUTH AFRICA 5

CANADA 4

SINGAPORE 4

UAE 4

AUSTRALIA 3

BRAZIL 2

CHINA 2

MEXICO 2

USA 30%

SINGAPORE 1%CANADA 1%

MEXICO 2%

SOUTH AFRICA 4%

AUSTRALIA 4%

THAILAND 11%

UAE 30%

OTHERS 13%

BRAZIL 2%VIETNAM 2%

DUBAI 3

BOSTON

NEW YORK 4

BANGKOK 8

SINGAPORE 4

CAPE TOWN 4

VANCOUVER 3

CANCUN

HONG KONG

JOHANNESBURG

2

2

2

2SYDNEY 3%

ATLANTA 9%

BANGKOK 11%SCOTTSDALE 5%

DUBAI 30%

BOSTON 3%

SAN DIEGO 2%

MIAMI 3%

OTHERS 30%

CANCUN 2%RIO DE JANEIRO 2%

Short haul by countryDelegate nights

Short haul by city/state/resortDelegate nights

Short haul by countryNumber of groups

Short haul by city/state/resortNumber of groups

SPAIN/GERMANY 29

AUSTRIA 14

PORTUGAL/SWITZERLAND 13

ITALY 16

NETHERLANDS 17

FRANCE 12

IRELAND 9

CZECH REPUBLIC/GREECE/POLAND 4

MONACO/SWEDEN 3

BELGIUM/CROATIA 2SWITZERLAND 22%

SPAIN 26%

ITALY 8%

IRELAND 1%

GERMANY 15%

NETHERLANDS 3%

CZECH REPUBLIC 6%

MONACO 3%PORTUGAL 2%

AUSTRIA 4%

OTHERS 10%

AMSTERDAM 16

BARCELONA 12

LISBON 10

VIENNA 11

BERLIN 8

FRANKFURT/MADRID/MUNICH/PARIS 9

ROME 7

DUBLIN/ZURICH 6

ATHENS/PRAGUE 4

BASEL 3

BARCELONA 21%

MUNICH 10%PRAGUE 6%

VIENNA 4% BASEL 18%

PUGLIA 5%

OTHERS 25%

DAVOS 3%

BERLIN 3%

AMSTERDAM 3%MONACO 2%

“International events are an important and growing area for us, and we have seen business grow by 30 per cent annually over the last two years.

“With this growth it’s difficult for us to analyse current movements which is why the Trends and Spends survey is so useful for us.”

“The majority of our international events were in European cities including Munich, Berlin and Copenhagen, while longer haul events took us to Miami, Bangkok and Moscow. The main priority is an easily accessible hub airport, good quality and choice of venues but also offering value for money.

“Barcelona has again proved popular with clients for both large conferences and smaller meetings.”

“We are seeing an increase in destinations further away such as Nashville, Singapore and Doha.

“Improved access has seen more interest in the Greek Islands, New Orleans and Charleston. We are also seeing an increased appeal in Turkey, Morocco and Russia.”

Louise GoalenTop Banana

Chris Peacock Conference Care

Nenah FavelleBI WORLDWIDE EMEA

mitmagazine.co.uk

mitmagazine.co.uk is the new home of M&IT magazine online. As part of the events industry’s leading web portal meetpie.com, which attracts more than 100,000 visitors per month, mitmagazine.co.uk is the place to access the latest news, views, venue information and jobs.

It offers an inventory of exciting new digital advertising options such as fabric, sponsored content and rolling video, as well as standard promotional slots.

Double MSBMedium Square

Banner

Sponsored Content

Billboard

Leaderboard

Rolling video

Fabric

Leaderboard

M&IT e-Newsflash

M&IT e-newsflash is distributed to more than 25,000 event industry professionals every week with up-to-the-minute news and opinion.

Banners for the e-newsflash are available in billboard and medium square banner sizes and are visible 100% of the time.

Email marketing

Reach more than 9,000 named buyers in the UK, targeting top-quality event buyers.

Segment your campaign geographically, by buyer type or by industry sector and easily measure your ROI with instant feedback on your campaign.

Full HTML reporting provided

Design creation available

Optional hosting facilities

Medium Square Banner

Sponsored Content

Billboard

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Medium Square Banner

Supplement package

A supplement in M&IT magazine is the ideal way to promote a destination – in print and online

An experienced member of the M&IT team will be commissioned to write the supplement following an introductory briefing meeting to determine which aspects of the destination should be covered. The result is a high-quality, purpose-designed sales message, written to the sponsor’s requirements.

M&IT undertakes to sell additional advertising in the supplement in order to increase the final size and impact. For each additional advert page sold, M&IT will offer one free additional page of editorial.

For example, for a basic 8-page sponsorship, with an additional 4 advertising pages sold, M&IT will offer the sponsor an additional 4 free extra editorial pages, leading to a 16-page final supplement size.

With a minimum size of eight pages, increasing in multiples of four pages, supplements are distributed to the 25,627 readers of M&IT and hosted and promoted year-round on mitmagazine.co.uk.

Advertorials are designed to look like an editorial page with colour photographs. The client has full editorial control and copy can be written by the client or by a member of the experienced M&IT editorial team.

Advertorials

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TESTIMONIAL

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ADVERTISEMENT FEATURE

CALGARYCalgary will showcase its wealth of knowledge and technology next year when 8,000 energy experts are expected to attend

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M&IT also offers advertisers the chance to opt for high impact special promotions in selected issues. These vary from personalised belly bands, gatefolds, barndoor and cover flap promotions.

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