the handbag reimagined

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"The Handbag Reimagined." Project: Innovation. Date Completed: May 2013. Brief: Pilot Projects LLC - Internship Project. As designers, we realize that innovation doesn't always require creating something entirely new, but simply rethinking what's already out there. And so Pilot Projects wondered: Can we add another ability to the handbag's value bundle - one that offers the user more control over the bag's size, shape, and appearance? This is the short version of a project in which we took on transforming the handbag from an architects perspective. From sketching the concept and sourcing materials, to editting prototypes and Photoshopping product shots... this project taught me to embrace the design process as an odyssey - a journey filled with challenges and serendipitous discoveries.

TRANSCRIPT

  • Project: Innovation

    The Handbag Reimagined

  • Table of Contents

    PortfolioTable of Contents

    PortfolioTable of Contents

    PortfolioTable of Contents

    Design Brief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

    The Design Process Preliminary Sketches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prototyping I: Construction Paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Prototyping II: Nylon Webbing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

    Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

    Analysis Ongoing Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Product Shots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

  • Table of Contents

    PortfolioTable of Contents

    PortfolioTable of Contents

    PortfolioDesign BriefClutch. Tote. Satchel. Cross-body. Todays handbags come in many shapes, sizes, and forms. And whetherits to complete an outt or to hold ones things, they provide value - both functional and aesthetic - totheir wearers.

    But what if another ability could be added to the handbags value set, an ability that solves size problems and enhances personalization for its wearer?

    In our The Handbag Reimagined project, we approach the handbag through an architects perspective, conceptualizing a bag that consists of a basket exoskeleton with an inner pouch chamber.

    Basket The exterior of the bag takes on a basket-like form: a system of criss-crossing beltlets and suspenders which allow for size adjustment. We envision these pieces to be made of rm, durable leather and to be completely removeable, such that the wearer can mix-and- match colors and play with spacing and alignment.

    Pouch A removeable pouch can be secured to the basket shell by attaching it to the stabilizing belt. As we acknowledge the dierent budget constraints of customers, the pouch will be available in various materials, such as soft leather, burlap, or canvas. The pouch is ideal for holding cellphones, wallets, etc., but the space which falls between the pouch and the basket may also serve as a chamber to store larger items, such as tennis rackets and yoga mats.

    1

  • The Design Process

  • Preliminary Sketches

    The Design Process

  • 2

  • 3

  • The Design ProcessPrototyping I: Construction Paper

  • 4

  • 5

  • The Design ProcessPrototyping II: Nylon Webbing

  • 6

  • 7

  • 8

  • Table of Contents

    PortfolioTable of Contents

    PortfolioTable of Contents

    PortfolioMarket ResearchValue Capture Who is our target audience? We envision our customer to be modern, style-conscious, and eager to try new things. Our multi-functional product caters to both male and female clientele who fall within the mid- to high-income levels. To better understand our potential audience, we created mood boards and researched the current handbag market: what types of retailers are out there, what are the latest handbag trends, and what price points are designers currently setting their products.

    9

  • Analysis

  • AnalysisOngoing Challenges

    Current Status As of now, the size of the basket can only be adjusted either by length or height. We had envisioned our product to be capable of adjusting in size by all dimensions. We continue to strive to find a solution.

    Reflections Bringing the product from two-dimensional sketches into physical prototypes resulted in many discoveries and new questions to be considered. These included:

    - How will the suspenders meet at the bottom of the bag? - If the belt is supporting all the weight, how thick should it be? - What amount of spacing is appropriate between each beltlet and suspender? - How should the shoulder straps be attached to the bag? - Should the suspenders be fixed to the belt? If so, how will this affect size adjustability?

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  • AnalysisProduct Shots

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