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“The Golden Circle – Why How What”
Jean Tabaka, Rally Software
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Victor Rodrigues
Riaan Rottier
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The Golden Circle
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Why has emotion and
heart
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Why gives us purpose,
cause, belief
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Step back and challenge
your compelling Why
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Why creates commitment to something bigger than
ourselves
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Agile transformations must
start with a visionary Why
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Why can be expressed a
number of ways
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…but it is always…
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Skip Why at your own peril!
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How brings us guiding
principles
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How has logic and a bias
toward action
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How provides the
infrastructure of intention
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A Why needs a How
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How = guidance on safety,
efficacy, process*
*in a regulated environment
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How can be derived a
number of ways
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Archetypes, scenarios, recognition, leverage
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Mother Strategies
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Metrics to Check on True North:
#1
#2
#3
Mother Strategy 1:
Mother Strategy 2:
Mother Strategy 3:
True North:
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Mary Poppendieck Tom Poppendieck
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“The economics of FLOW is almost always dominated
by the cost of queues.”
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“Watch the work product
not the worker.”
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Queues, variability, batch
size, WIP, cadence, feedback, distributed
decision making
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Start with Empathy
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Mystery
Heuristic
Algorithm
Exploration
Exploitation
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Cynefin
(Complexity Domains)
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“In a complex system,
agents modify the system by their interaction with it and with each other; they
co-evolve.”
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What is your system
complexity?
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Skip How at your own peril!
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Dumles, celery, and rice
milk
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What has practices
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What is dynamic, organic
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You can’t have a What
without a How and a Why
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Dumles, celery, and rice
milk are not an Agile shopping list of What
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What can be derived a
number of ways
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Uncle Bob Martin
Ron Jeffries
Kent Beck
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Visualize Workflow Limit WIP
Transparency Measure and Manage Flow
Continuous Process Inspection
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BDD
(Behavior Driven Design)
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Dan North
Liz Keogh
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Ubiquitous Language Requirements as “should” Scenarios as Acceptance
Tests
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UX
(User Centered Design)
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Ethnographic study
Contextual inquiry
Prototype testing
Usability testing
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Story Mapping
Jeff Patton
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Sequencing backlog
stories with workflow
information
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Sustainable Agile transformations:
Why = Vision How = Guide
What = Create
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Start with your personal
Why
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Seek the heart and meaning in your
organizational Why
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“I am passionate about
collaboration.”
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Agile 2003 – Salt Lake City
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“I am passionate about Agile transformations.”
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“I am passionate about
starting with WHY.”
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October 11, 2011
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“The Golden Circle – Why How What”
Jean Tabaka, Rally Software