Iterative development in a time of plan driven

management

Lukasz Wojtusiak Innovation

Ambassador

Case study: Goyello

Prepared for: Thesis defense committee Leeuwarden

28th of August 2014

Today’s Agenda

Introduction to the topic: Challenges in managing innovation

5.

4.

3.

2.

1.

Background of the problem: New Product development

Background of the solution: Lean Startup and Business Model Generation

Case study & Experiment: Agile software development innovation

Insights and results: Outcomes, Conclusions, Recommendations and Impact

Introduction to the topic: Challenges in managing innovation

1.

d.

c.

b.

a.Corporate innovation in a world of complexity and uncertainty

Startups do it differently

Looking at startups for the solution

Innovation as currently seen viable within the industry

a.Corporations and innovation in a world of complexity and uncertainty1.

No more business model exclusivity

Speed of technological advancements

Globalization

b.

1. Barriers within organizations

Knowledge driven

Cost driven

Plan driven

c.

1. Startups do it differently

Validation driven

Incremental development

Iterative development

d.1. Looking at startups for the solution

Lean Startup Methodology

New Product Development

???

Design Science Research

How to research the unknown?

Background of the problem: New Product development1.

d.

c.

b.

a.

New product development redefined

The different phases of new product development

Stakeholders of new product development

The inputs and outputs of new product development

2.

a.1.2. The inputs and outputs of new product development

b. The different phases of new product development1.1.2.

c. The stakeholders of new product development 1.1.2.

d.1. New product development redefined 1.1.2.

Background of the solution: Lean Startup and Business Model Generation

3.

d.

c.

b.

a. The Lean Startup Methodology

Value proposition design

Integrated model of NPD

Business model generation

a.3. The Lean Startup Methodology

b. Business model generation1.3.

c. Value proposition design 1.3.

d.1. Integrated model of NPD1.3.

Case study & Experiment: Agile software development innovation

1.

d.

c.

b.

a.

The measurements

Agile and Scrum

The experiment

Goyello and Green field projects

4.

100 Employee5 locations

Clientele Worldwide

Involved in greenfield projects using the

following technology:

a.1.4. Goyello and Green field projects

Goyello today

a.1.4. Goyello and Green field projects

WebmerceE-commerce solution for

SME

‘Project Silver’Commissioned

project to be the Airbnb of

…

FantunerSocial media

marketing tool based on

interactions

Concept stage Prototype stage Realization stage

b. Agile & Scrum1.1.4.

b. Agile & Scrum1.1.4.

c. The experiment1.1.4.

The goal of the experiment “understand and conceptualize

around technological opportunities, customer preferences, and

market positioning.”

Duration: 90 minutes Introduction (5 minutes): Explain the mindset and tools.

Step 1 (20 minutes) Identify the vision, technology, and customers. Step 2: (20 minutes) Understanding the customer needs and potential solutions.Step 3: (20 minutes) Conceptualize busines models around the needs and solutions.Step 4: (20 minutes) Ideate new potential business models.

d.1. The measurements1.1.2.

The workshop

2. Goals of NPD

3. Phase of NPD

4. Goal of BMG

5. Function of ASD

6. Desirabili

ty

7. Usability

1. Quality

8. Performan

ce

GeneralQualityCheck

3 stakeholdersMeasured:StrategicMarketingProduct

2 questionsper topic

Insights and results: Outcomes, Conclusions, Recommendations and Impact

5.

d.

c.

b.

a. Results of experiment

Recommendations & Impact

Further research

Conclusions

a.5. Results of experiment

2. Goals of NPD

3. Phase of NPD

4. Goal of BMG

5. Function of ASD

1. Quality

• Very high rating of facilitator and workshop• High results especially towards Strategic value

• Average results, High towards Strategic value

• Average results, many of the shortcoming are derived from this point• High on marketing, average on strategy, low on Product

a.5. Results of experiment

6. Desirabilit

y

8. Performan

ce

7. Usability

Shortcomings

• Workshop with clients: High• Learn more: Very High

• Starting project: High• Current project: High

• Communication: Very high• Creativity: High

• Lack of Time• Lack of previous knowledge• Examples• Lack of validation

b. Conclusions1.5.

• The Fuzzy front end of NPD

• Lean Startups relevance towards NPD

• Agile software development relevance to

LSM and NPD

• Added value of LSM to the Fuzzy front end

• Added value of LSM to Agile software

development

• The format of introduction

• Introducing LSM in a Agile environment

c. Recommendations & Impact1.5.

People

CultureMethodolo

gy

StructureResources

d.1. Further research1.5.

• Refinement of tools for concept phase

• Further indepth research into the specifics of the Agile

environment

• A exploration of the prototype phase within NPD

• Further exploration of the specific stakeholder values of NPD

• Further exploration of the specific inputs and outputs of NPD

• The role of “Lean NPD” within Product lifecycle management

Thank you !

Questions?

Please check out the report for more in-

depth information of the research, conclusions

and recommendati

on.