FUTURE OF EVERYDAY BANKINGTHE STORY OF JOHN&JANE DOE

John is walking down the highstreet on a sunny day and sees this amazing

camera in a shop window that he wanted to buy for many weeks.

HI THERE!How are you doing?

want to buythis great camera?

STOREHe also knows that his bank is offering a new service that will allow him to buy the camera

instantly through an instant loan facility.

STOREAll John has to do is to login to the app using his account to initiate the transaction.

The transaction is seamless because he can use his near field communication (NFC) enabled device,

which allows the app to transfer the funds directly into the merchant's account.

Even though John didn’t buy the camera, it is important for John to use a bank that adds value to his day-to-day banking needs. His bank should help

him reach his payment goals and make his life easier.

WELCOME!please login via facebook

Your name

E-mail

login

please enter your savings goal

600

0 ,

1 2 3

4 5 6

7 8

$

9

submit

His bank is proactively asks him how much he wants to save, and then helps reach his saving goals by automatically putting aside savings

based on his spending habit.

Reliability and relevance are even more important. His

bank doesn’t interrupt his day with notifications he doesn’t

need, but instead provides features like fast mobile

banking that is there for him when he needs it, and it

integrate into other services seamlessly.

we haveGREAT OFFERS

for you!close view

John’s bank also provides location-relevant information. For example, the bank app shows him

nearby and personalized offers based on the location he is in and on his previous purchases. These offers

are not only from the bank, but from merchants and deal providers that are linked to the bank.

John’s bank already has a loyalty program with a large list of merchants and great offers available.

Great! But offers need to be relevant to John. John allows his bank to use his past transaction history

so they send him tailored offers every month.

WELCOME!check out these great offers!

199$

59$

999$

The key is data. His bank already has a lot of data about him which they use to analyse his spending patterns, account balance, transaction locations,

etc. That’s why John’s bank knows that he frequently travels to Europe and offers him anything that is applicable to his jet setting

lifestyle, such as flights or insurance packages to European destinations. Not only that, they offer

him installment plans for the flights if he uses his credit card too!

your bankcredit card loyalty program

50%discount

John’s bank is involved at every touchpoint of the Doe’s lives, because he always uses the bank to

make a card payment or withdraw cash. Banking innovation makes this process even easier. iBeacon technology allows John to eat at a

restaurant without even having to pull out his wallet and pay.

John, like other customers, usually prefer plastic over cash. Because of this, John has grown

accustomed to services like Uber over regular public transportation because he doesn't have to

worry about carrying enough petty cash on his person to get him through the day. Instead the

payment is handled automatically in the background for him.

iBeaconpayment

your bankcredit card loyalty program | OFFERS

199$ GO 99$ GO

210$ GO499$ GO

John’s bank is present in both the physical world and online. His bank integrates directly with other

platforms. Loyalty programs are enabled with ecommerce functionality in order to redeem or

buy products, and the merchants are able to receive data from the bank in order to personalize

the offers and make them more relevant.

your bankcredit card loyalty program | OFFERS

199$ GO 99$ GO

210$ GO499$ GO

shop onlineGREAT OFFERS EVERY DAY

199$ FINANCE NOW

This has opened new opportunities for his bank to re-introduce their existing services such as short

term loans. Together with personal finance management tools his bank advises him on a

product purchase and even checks if he can afford it, or see what alternatives are available in the

market. Banks that truly want to help customers manage their finances should do so

across all channels.

please enter your savings goal

600

0 ,

1 2 3

4 5 6

7 8

$

9

submit

please enter your savings goal

your savings so far

june: 300$may: 100$

july: 150$

550$

600 $

buy instantly using mobile credit

get awesomerewards!YOUR SCORE SO FAR

share

27500PT

Earn 10.000 PT by referring us to your friends.

There is another opportunity for banks to gamify the overall banking experience. Users do not only want

better user interfaces and have a better user experience, but be rewarded for their achievements.

mobile payments

200$

200$sendSending payments via Twitter, SMS, Facebook or

WhatsApp are natural for John and Jane. His bank is planning to invest more in creating their own

solutions in order to keep the connection with the customer going.

150$

When John’s wife, Jane, needs some extra cash she can simple call John and he sends her money

via a simple text message. Mobility is extremely important for the young couple, but so is the

ability to transact freely. This is a challenge that many banks face, where transfers are rather

complex to execute, especially between different banks.

iBeaconpayment

50$

iBeaconpayment

Sending cash and allowing customers to withdraw at ATMs is already very popular in many developed

countries, however, a majority of underbanked customers still remain who do not have access to

credit cards, smartphone,or online banking. There is an opportunity to cater to these customers who

would benefit from SMS-based cash.

SUPERMARKETOFFERS

Her mobile application processes the transaction in the background when leaving the store, and her

payment automatically gets debited from her account, and so there’s no need to stand in line!

1x Milk 1,5$1x Orange Juice 2,0$1x Apple Juice 2,0$1x Bread 1,2$2x Cucumber 1,0$4x Soda 3,0$2x Pasta 4,0$

TOTAL 14,7$

Her mobile application processes the transaction in the background when leaving the store, and her

payment automatically gets debited from her account, and so there’s no need to stand in line!

iBeaconpayment

Social banking is another channel that banks can explore to truly become customer-centric.

As customers spend more time either passively or actively engaging on social networks, banking

presence online is an advantage. Sending money through social networks is similar to sending it

through messages or email . This way Jane can send some quick cash to her sister who is

backpacking through India.

Social payments are addressing needs such as convenience, ease of use, and integration of

banking services into digital platforms. And it makes total sense as users actively spend one hour

or more per day on social networks.

150$ 150$

send

you have exceeded your monthly

electricity limit!With the rise of the internet of things, banks can

further integrate into customers lives. By collecting data and profiling users, banks can add value

through their own or third party services. The bank already has information about John’s electricity

consumption based on his bills, but by integrating this data into solutions like Google Nest, the service

could now highlight any usage and cost deficiencies and can earn John and Jane a surprise

discount by the end of the month.

This would require information to be more easily accessible from banks, which can be a privacy concern. However, this

can also be an opportunity because customers trust their bank with their data

more than other tech companies. Therefore it is necessary for a bank to be a

gatekeeper of their customers’ data.

close view

!!!

Hello!you’ve run out

of juice. shouldi order more?

close view

John’s smart kitchen devices detect when his family needs to make a trip down to

the grocery, and his bank helps in the background to make the transactions as

easy as possible and helps with his personal finance management by

categorizing all expenses.

MARCHmonthly spendings

Food 800$

Electricity 150$

Entertainment 930$

Rent

TOTAL: 2630$

SAVED: 1600$

750$

This gives John a detailed overview on where he is spending his money.

Jane’s car needed an upgrade, and safety was paramount for the Does.

your bankcar loans

BANK

Luckily Jane’s bank offers her a virtual banking service. Jane browses through

car loan options and receives helpful advice on which cars fit within her

budget. All done remotely.

To seal the deal, Jane’s banking relationship manager made it all the way

to their home too!

CAR DEALERWith the loan approved, the Does could pick up their new car without hassle.

Bank mobile branch

With the car picked up from the dealer-ship and while driving back home, Jane

and John remembered their bank set up a new digital branch in their favourite mall.

Bank mobile branch

APPLY FOR OUR PREMIUM CREDIT CARD

I need teller service

I want to speak to bankmanager

I need to deposit a cheque

WELCOMETO OUR BRANCH

NEED A LOAN?How can we help you?

John and Jane can use their mobile banking app to request teller services and

access self service desks.

APPLY FOR OUR PREMIUM CREDIT CARD

NEED A LOAN?

While Jane and John love the tools their bank provides, they still appreciate the personal interaction they can

get once in a while whenever they need. Their bank has managed to create a perfect harmony of digital

omnichannel banking while keeping the experience as personal as possible.

Download our latest whitepaper:

THE OMNICHANNELBANKING EXPERIENCE

WHAT YOU NEED TO GO TO OMNICHANNEL,HOW TO PLAN FOR SUCCESS.

THE OMNICHANNEL BANKING EXPERIENCEWHAT YOU NEED TO GO TO OMNICHANNEL,

HOW TO PLAN FOR SUCCESS.

www.prototy pe .a e

!!!"#$%&%&'#(")(***+***,-./*012*3334*5.6-

THANK YOU!