The Future of User Experience: Responsive Design Meets Mobile Reality William Clark, SAP Labs LLC, Global Vice President, Mobile Strategy

9 October 2013

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About the presenter…

• 28 years industry experience including R&D at

Ericsson, Texas Instruments, and mobile startups

• Most recently, Research Vice President Gartner

focused on mobile strategy, mobile app

development, and context aware computing

• Quoted, interviewed in numerous publications

worldwide, including Wall St. Journal, China

Morning News, CNBC

• Awarded patents in wireless software and

industrial automation

William Clark SAP Global Vice President Mobile Strategy

Contact: william.clark@sap.com, @mobilebillclark

© 2013 SAP AG. All rights reserved. 4

How and when must enterprise evolve their mobile

application strategies into UX ( user experience)

strategies? Where does responsive design fit in?

What is the overlap of mobile in areas like television,

and what will the future of content consumption look like?

How will security and privacy be best addressed in

multichannel user experience design?

What are the foundational best practices in responsive

design so that mobile applications pave the way for a

great UX?

© 2013 SAP AG. All rights reserved. 5

The responsive design renaissance meets…

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Mobile reality Speed | Memory | Power | Screen resolution

And multichannel…

7

By 2016, the average personal cloud will sync

with at least 6 different device types (Gartner, 2013)

© 2013 SAP AG. All rights reserved. 8

Mobile innovation @ SAP Our vision

Technology (feasibility)

Business (viability)

Human Values (usability, desirability)

Design

Innovations

Hasso Plattner Institute of Design at Stanford

Business persona

Designed for consumers

Tailor it to my role

Simplify my daily work

Make it as good as my

personal apps

To achieve business goals

Address key business process

Integrate seamlessly with

existing systems

Keep everything secure

Scale with the business

© 2013 SAP AG. All rights reserved. 10

Streamline &

Improve Accuracy

of Goods Receipt

Receiving with Photo

Documentation

Intuitive User Experience

Simple Navigation &

Filtering

Instant Updates to Backend

Systems

SAP & Vuzix Bring you Augmented Reality

Solutions for the Enterprise

Watch the video here

Designed for consumers

Wow me with a valuable,

cross-channel experience

Personalize it for me

Ensure it works on my devices

and uses the latest innovations

To achieve business goals

Exceed end-user expectations

– inspire stickiness

Leapfrog the competition

Get to market faster

Integrate with existing systems

Maintain security

Scale with the business

Consumer persona

© 2013 SAP AG. All rights reserved. 13

Photo & Video Sharing

Location Based Services

Mobile Payment

Loyalty

Get Closer to

your Fans

© 2013 SAP AG. All rights reserved. 14

Turn Everyone

into a Designer

Shop from Home

Personalized Experience

3D Visualizations

Mobile Payment

Security and scale – right UX balance

Richness, battery life, speed/latency and cost

Mobile architecture sets UX boundaries

Perception of speed always wins

Web thinking misses new discovery points

Start with learned behavior (e.g. navigation)

Never violate the “3-click” rule

Responsive design meets mobile reality: Get the basics right

Physical/digital world boundaries are key

Look for internet of things triggers

Multichannel model-driven security

Build on personal sync clouds

Standards will lag frameworks

Anticipate mistakes and graceful degradation

Tighter linkage of innovation/use cycles

Responsive design meets mobile reality: Pushing boundaries

SAP Fiori

Putting it all together… Streamline the shopping

experience & boost loyalty | Jones Hypermart

Watch the video here

Shaping user experience: Quantified self meets quantified enterprise

Quantified

Enterprise

Quantified

Self

Internet of

Things

Big Data Context

Aware

Multichannel User

Experience

Everywhere

Commerce

Social New

Banking

SAP Store

SAP

Business Suite

LoB/Industry/IoT Apps Consumer Apps Analytic Apps

SAP Mobile Platform

Presentation Frameworks

Application Services

Foundation Services

SAP Services

Managed

Mobility

Strategy

Services

Implementation

Services

RDS

SAP App Dev Tools

Things

3rd Party

Applications SAP HANA Other Databases

SAP Mobile Secure

Device Management

Apps Management

Content Management

SAP M2M Platform

Business Intelligence

Connectivity

SAP Mobile Services

Engagement & Insights

IP-Based Services

RCS/SMS/MMS Services

Third Party App Dev Tools

Data Aggregation

SAP end-to-end mobile solution

Question & Answer

Contact information:

William Clark

Global Vice President, Mobile Strategy

william.clark@sap.com

Closing and Q&A

SAP Mobile Insights Webcast Series

http://bit.ly/sapmobileinsight

http://bit.ly/sapmobileinsight

October 16th

App Development in a Mobile World: A CIO Handbook

With the launch of release 3.0, SAP Mobile Platform will become the industry’s first fully unified mobile application

development platform for employee, partner, and consumer apps. It is already the industry’s most open and standards-

based mobile application development platform. Attend this Webinar to learn more about the innovative SAP Mobile

Platform 3.0. Our product experts will provide an overview of the solution, demos of the mobile platform core and app

services, and more.

October 30th

Why Open and Standards-Based Mobile App Development Is Essential

Attend this Webinar to learn more about the innovative With the launch of release 3.0, SAP Mobile Platform will become

the industry’s first fully unified mobile application development platform for employee, partner, and consumer apps. It is

already the industry’s most open and standards-based mobile application development platform. SAP Mobile Platform

3.0. Our product experts will provide an overview of the solution, demos of the mobile platform core and app services,

and more.

Thank you

Contact information:

William Clark

Global Vice President, Mobile Strategy

william.clark@sap.com