the future of tv

52
THE FUTURE OF TV JOY AYLES – JUNIOR PLANNER

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Table19's Fresh Thinking session on The Future of TV. Discussing 5 Key Trends

TRANSCRIPT

Page 1: The Future of TV

THE FUTURE OF TV

JOY AYLES – JUNIOR PLANNER

Page 2: The Future of TV

INTRODUCTION 5 TRENDSOUR

PREDICTIONS

Page 3: The Future of TV

WHAT IS THE FUTURE?DISCLAIMER

THIS FRESH THINKING ISN’T ABOUT CONTENT OR THE FUTURE OF BRANDS AND COMPANIES BUT A BROADER VIEW ON TECHNOLOGY, INNOVATION AND HOW THE WAY WE INTERACT WITH

TV IS CHANGING.

Page 4: The Future of TV

POSSIBILITYWHEN MINORITY REPORT CAME ABOUT, TOUCH SCREEN AND GESTURE TECHNOLOGY SEEMED

FAR INTO THE FUTURE. YET FORWARD 10 YEARS AND THIS TECHNOLOGY CAN BE FOUND IN OUR HOMES. IMAGINE WHAT THE NEXT 10 YEARS WILL BRING US?

Page 5: The Future of TV

THERE ARE 5 KEY TRENDS. STARTING WITH TODAY AND

ENDING UP INTO THE FUTURE.

1

2

3

4

5

Page 6: The Future of TV

1. TODAY’S TECHNOLOGY

Page 7: The Future of TV

PAUSE, PLAY, REWIND, RECORD, INSTANTALL OF THESE MIGHT NOT SEEM LIKE THE FUTURE BUT I THINK IT’S IMPORTANT TO THINK

ABOUT THEM AND HOW QUICKLY TV HAS CHANGED

Page 8: The Future of TV

INTERNET ENABLED TVSARE BECOMING THE NORM WITH 1 MILLION SOLD IN THE UK DURING 2010 (OFCOM) .

Page 9: The Future of TV

WITH INTERNET ENABLED TVS, COME

TV APPS

Page 10: The Future of TV

3D TVCAN ALSO BE VIEWED IN THE COMFORT OF YOUR OWN HOME, WITH 125,000 SETS SOLD IN

2010. BUT WILL THIS BECOME THE NORM OR IS IT A FAD?

Page 11: The Future of TV

1. TODAY’S TECHNOLOGY

INTERNET

APPS

3D

INSTANT

Page 12: The Future of TV

2. SOCIAL

Page 13: The Future of TV

SOCIAL MEDIAHAS CHANGED THE WAY WE SHARE AND VIEW TV. WE’RE NOW WATCHING A SHOW WHILST

TWEETING ABOUT IT, TO UPDATING OUR STATUSES. APPS SUCH A ZEEBOX ARE MAKING THIS EXPERIENCE BETTER.

Page 14: The Future of TV

IT’S NOT JUST ABOUT SOCIAL MEDIA BUT ALSO ABOUT

DIFFERENT SOCIAL EXPERIENCES SAMSUNG’S SMART TV HAS SKYPE INTEGRATED INTO IT SO YOU CAN KEEP IN TOUCH ACROSS

THE WORLD FROM YOUR TV.

Page 15: The Future of TV

2. SOCIAL

SOCIAL MEDIA

EXPERIENCE

Page 16: The Future of TV

3. PERSONALISATION

Page 17: The Future of TV

YOUR TV IS GOING TO KNOW YOU

DATA

Page 18: The Future of TV

DATA

COLLECTING ALL THE DATA FROM YOUR ONLINE ACTIVITY

Page 19: The Future of TV

DATA

YOUR TV WILL BE ABLE TO TAYLOR PROGRAMMES TO YOU

Page 20: The Future of TV

YOU ARE THE CONTROLLER

CONTROL

Page 21: The Future of TV

FACE, VOICE, AND EMOTIONAL RECOGNITION

Page 22: The Future of TV

RECOGNITION

FACE

ANDROID ALLOWS YOU TO UNLOCK YOUR PHONE WITH

YOUR FACE.

IMAGINE TVS THAT RECOGNISE WHICH MEMBER OF YOUR

FAMILY IS SITTING DOWN IN FRONT OF IT AND CAN TAYLOR

CONTENT TO THEM.

Page 23: The Future of TV

RECOGNITION

VOICE

IPHONE’S SIRI USES VOICE RECOGNITION, ALLOWING YOU

TO TRIGGER PHONE FUNCTIONS AND APPLICATIONS

HANDS-FREE

WE WILL NO LONGER NEED REMOTE CONTROLS BUT WILL BE ABLE TO JUST TALK AND

CHANGE THE CHANNEL!

Page 24: The Future of TV

RECOGNITION

EMOTIONAL

SAMSUNG ARE CURRENTLY RESEARCHING EMOTIONAL

RECOGNITION

THEY’RE LOOKING INTO WHETHER THEY CAN DELIVER CONTENT TO FIT OR EVEN LIFT

YOUR MOOD

Page 25: The Future of TV

3. PERSONALISATION

CONTROL

RECOGNITION

DATA

Page 26: The Future of TV

4. SCREENS & SURFACE

Page 27: The Future of TV

MULTIPLE SCREENSMORE AND MORE WE ARE VIEWING TV WITH MORE THAN ONE SCREEN, BE IT WATCHING TV WITH OUR SOCIAL MEDIA ON OUR IPADS TO BEING ABLE TO VIEW RELEVANT DATA /MORE

INFORMATION ABOUT THE SHOW WE ARE WATCHING.

Page 28: The Future of TV

EVERYTHING IS BIGGERSCREENS ARE GETTING LARGER AND LARGER WITH THIS 90” SCREEN AVALIABLE TO BUY

Page 29: The Future of TV

ANY SURFACE WILL BE A SCREENWALLPAPER TV IS CURRENTLY BEING INVENTED, USING YOUR WHOLE WALL AS A DISPLAY

WITHOUT THE NEED FOR A PROJECTOR (GREAT FOR SMALL ROOMS)

Page 30: The Future of TV

CONTENT IS MOVINGFROM ONE SCREEN TO ANOTHER

APPS SUCH AS BUMP ARE A PERFECT EXAMPLE OF THIS. IMAGINE HAVING YOUR DVD COLLECTION ON YOUR PHONE AND BEING ABLE TO FLICK IT TO YOUR TV.

Page 31: The Future of TV

SCREENS WILL BECOME TACTILEYOU’LL BE ABLE TO FEEL THE TEXTURES OF ITEMS ON SCREEN – VIDEO GAMES AND

ECOMMERCE WILL HAVE AN EXTRA DIMENSION

CONTROLS WILL REGAIN THE “FEEL” WE’VE LOST WITH FLAT TOUCH SURFACE DEVICES

Page 32: The Future of TV

4. SCREENS & SURFACE

BIGGER

SECOND SCREENS

ANY SURFACE

THINGS WILL MOVE

TOUCH

Page 33: The Future of TV

5. EXPERIENCE AND INTERACTION

Page 34: The Future of TV

SEAMLESS INTERFACETHE WAY OUR DEVICES ARE CONTROLLED WILL CONVERGE SO WE CAN GO FROM ONE TO

ANOTHER WITHOUT LEARNING HOW USE TO EACH ONE INDEPENDENTLY

Page 35: The Future of TV

IT WILL FOLLOW YOUWITH GPS BEING A COMMON FUNCTION, YOU COULD BE WATCHING SKYGO ON THE WAY HOME

AND AS YOU STEP INTO YOUR HOME, YOUR TV WILL TURN ON THE PROGRAMME YOU WERE VIEWING.

Page 36: The Future of TV

CONVERGENCE – E.G. SHOPPING

Page 37: The Future of TV

CONVERGENCE – E.G. SHOPPINGECOMMERCE WILL BE A LARGE PART OF TV INTERACTION. IMAGINE, WATCHING JAMES BOND, LIKING HIS WATCH, SELECTING, PAYING FOR IT AND IT’S GETTING

DELIVERED BEFORE YOU’VE FINISHED THE FILM. THIS WILL ALSO SEE AN INCREASE IN PRODUCT PLACEMENT MORE THAN EVER.

Page 38: The Future of TV

SEAMLESS

FOLLOW YOU

INSTANT

CONVERGENCE

5. EXPERIENCE AND INTERACTION

Page 39: The Future of TV

IN SUMMARY...WHAT IS THE FUTURE OF TV?

Page 40: The Future of TV

TRENDS

TECHNOLOGY AND

INNOVATION

INTERNET ENABLED 3D

INSTANT

APPS

Page 41: The Future of TV

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

SOCIAL MEDIA

EXPERIENCE

Page 42: The Future of TV

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

DATA RECOGNITION

CONTROL

Page 43: The Future of TV

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

SCREENS AND SURFACE

SECOND SCREEN BIG

SURFACE

TOUCH

MOVE

Page 44: The Future of TV

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

SCREENS AND SURFACE

EXPERIENCEFOLLOW

YOU

CONVERGANCE

INSTANT

SEAMLESS

Page 45: The Future of TV

TRENDS

TECHNOLOGY AND

INNOVATION

SOCIAL

PERSONALISATION

SCREENS AND SURFACE

EXPERIENCE

Page 46: The Future of TV

“We need to start thinking like tech companies.” HBO

“We need to become brilliant aggregators of content.” HBO

THE REBIRTH OF THE TV INDUSTRYLIKE EVERY OTHER INDUSTRY, THE TV INDUSTRY HAS BEEN DISRUPTED. IT’S NOT THE DEATH OF

THE INDUSTRY JUST A SHAKE UP. IN ORDER FOR COMPANIES TO KEEP UP, THEY NEED TO RE-THINK THEIR MODELS AND THEIR APPROACH.

“The best way to predict the future, is to invent it.” Alan Kay

Page 47: The Future of TV

WHAT’S OUR VISION?TABLE19 WERE ASKED WHAT THEIR PREDICTIONS WOULD BE

IN 6 MONTHS, 1 YEAR AND 5 YEARS TIME.

Page 48: The Future of TV

THESE WERE OUR PREDICTIONS

Page 49: The Future of TV

HOWEVER, NO MATTER WHAT NEW TECHNOLOGY IS AVALIABLE AND HOW THESE INNOVATIONS CHANGE THE WAY WE VIEW TV. THE PURPOSE OF TV IS TO

ESCAPE IF YOU’RE SHOPPING, TWEETING AND TALKING WHILST WATCHING TV. THE BEAUTY OF

ESCAPISM IS LOST.... JUST SOMETHING TO THINK ABOUT.

Page 50: The Future of TV

THANK YOU

JOY AYLES – JUNIOR PLANNER

Page 51: The Future of TV

..................................................................................................................................................................................................IMAGE/VIDEO REFERENCES1 - http://www.backofthecerealbox.com/2012/07/you-really-have-to-see-it-on-big-screen.html2 - http://www.virginmedia.com/tvradio/christmas-tv/favourite-christmas-specials-to-rewatch.php?ssid=93 -

http://www.impassionedcinema.com/trilogy-thursday-future/4 - http://youtube.googleapis.com/v/NwVBzx0LMNQ or http://www.youtube.com/watch?v=NwVBzx0LMNQ5 - http://io9.com/5930098/how-soon-before-the-police-can-predict-crimes-before-they-happen7 - http://www.emob.fr/dotclear/wall-e-bande-annonce-trailer-robot-disney-pixar-walle-16268 - http://www.bbc.co.uk/iplayer/ https://signup.netflix.com/

http://www.hdtvuk.tv/assets_c/2009/03/sky-plus-new-tv-guide-planner-81370.html http://www.channel4.com/programmes/4od http://www.telegraph.co.uk/technology/news/8174328/Virgin-Medias-TiVo-aims-to-bring-content-discovery-to-TV.html

9/ 10 - http://www.worldtvpc.com/blog/streaming-internet-movies-direct-tv-bluray-connected-tv/11 - http://airwavenews.blogspot.co.uk/2010_05_01_archive.html13 - http://cinema-punch.com/2011/09/08/midnight-movie-ferris-buellers-day-off-review/14 - http://zeebox.com/uk/15 - http://www.audiomap.de/news/skypen-mit-samsungs-tv-geraten/hifi-heimkino/ 17 - http://www.filmjunk.com/2010/08/19/quantum-leap-the-movie/18 - http://wherethelongtailends.com/electric-dreams/20 - http://www.clickege.net/2012/04/whats-on-tv-tonight-saturday.html21 - https://dailypop.wordpress.com/category/doctor-who/doctor-who-3rd-doctor/22 - http://www.youtube.com/watch?v=_d6KuiuteIA23 - http://www.freetimelinecovers.org/timeline-cover/hal-9000-eye/24 - http://www.cnwintech.com/tech-news/google-launches-android-4-0-ice-cream-sandwich/25 - http://www.cultofmac.com/156416/87-of-iphone-4s-owners-are-still-using-siri-at-least-once-a-month-report/

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26 - http://www.ubergizmo.com/2012/04/samsung-emotional-recognition-patent/27 - http://www.youtube.com/watch?v=JV6JLcjVJiA29 - http://www.digital-polyphony.com/25knightrider.htm30 - http://article.wn.com/view/2012/05/11/Yahoos_IntoNow_Partners_With_ABC_So_Where_is_the_Second_Scre/31 - http://abcnews.go.com/topics/news/japan.htm?mediatype=Image32 - http://greenboxart.com/2012/05/your-favorite-art-as-digitally-selectable-wallpaper/33 - http://www.youtube.com/watch?v=fkRemABkm3U&feature=related34 - http://www.facetwitnews.com/2011_07_20_archive.html35 - http://www.technologyreview.com/news/413274/touch-screens-with-pop-up-buttons/37 -http://www.zdnet.com/blog/btl/apple-gets-samsung-galaxy-tab-banned-in-e-u-with-moronic-ruling/5450138 - http://www.configurarequipos.com/actualidad-informatica/5457/windows-rt-y-los-polemicos-85-dolares-de-la-licencia-oem

http://www.phonearena.com/news/Which-new-Windows-Phone-8-feature-tickles-your-fancy-most_id31465/http://chromespot.com/2012/03/13/chrome-for-windows-8-metro-in-the-works/windows-8-desktop-preview/39 - http://thetechjournal.com/tag/pc/page/940 - http://www.bakadesuyo.com/10-ways-science-explains-why-james-bond-is-so41 - http://magazine.300watches.com/culture/omega-james-bond/50 - http://www.frontroomcinema.com/thursday-list-frcs-top-10-tv-shows-fill-gaps/51 - http://www.youtube.com/watch?v=pNAdQgyiAB0&feature=player_embedded52 - http://www.moviereporter.de/filme/12440?page=2&selrate=6.053 - http://feastoffun.com/podcast/2010/12/02/fof-1296-the-answer-to-our-neverending-story/

IMAGE/VIDEO REFERENCES