FUTURESPORTHOW DIGITAL TRENDS WILL ENHANCE OUR EVERYDAY SPORTING LIVES IN NEW ZEALAND

INSTEAD OFINTERRUPTING PEOPLE, SERVE THEM AND MAKE THEM FEEL SOMETHING”STEFAN OLANDER, VP DIGITAL SPORT NIKE & AJAZ AHMED, FOUNDER AND CHAIRMAN AKQA

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2017 DIGITAL PREDICTIONS1EMERGING DIGITAL TRENDSTHOUGHTS FOR THE FUTURE

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2017 DIGITAL PREDICITIONS1

HOW DIGITAL INNOVATIONS WILL CHANGE OUR LIVES IN THE NEXT FIVE YEARS

OPEN INNOVATION

HYPER PERSONAL

COGNITIVE SYSTEMS

OPEN INNOVATION

HYPER PERSONAL

COGNITIVE SYSTEMS

OPEN INNOVATION

HYPER PERSONAL

COGNITIVE SYSTEMS

OPEN INNOVATION

HYPER PERSONAL

COGNITIVE SYSTEMS

OPEN INNOVATION

HYPER PERSONAL

COGNITIVE SYSTEMS

2017 DIGITAL PREDICITIONS THE KEY THEMES

COGNITIVE SYSTEMS

Cloud-based systems that learn, reason and engage with us in more natural ways to enhance our lives and help us make smarter decisions.

Experiences that are hyper personalised and based on our real-time behaviours and actions.

A new era in computing that will open up the closed eco-systems of today and embrace an ‘open and share’ philosophy for the greater good.

HYPER PERSONAL

OPEN INNOVATION

EMERGING DIGITAL TRENDS2

TOUCH IDBio based technology adoption will accelerate to create frictionless interactions via ‘natural user interfaces’, i.e. our skin, eyes and brain.

APPLE

support.apple.com/kb/HT5883

Future of Sport Digital Trends

HEADS-UPThe first heads-up display for sports. The Jet product provide speed, distance, elevation gain as well as connecting to heart rate monitors and cadence sensors.

RECONJET

www.reconinstruments.com/products/jet

Future of Sport Digital Trends

The next generation heads-up display for Alpine sports.

Integrated with other activity networks.

Enhancing a number of sports and activities.

Future of Sport Digital Trends

LOCATION & CONTEXT AWARE BEACONS

Tiny sensors placed in any physical place, such as a stadium, which provide personalized micro-location based notifications and actions.http://estimote.com

ESTIMOTE BEACONS

The San Francisco Giants is the latest club to implement the technology and is aiming to enhance the experience for fans at its AT&T Park by using the proximity sensors to push exclusive offers, seat upgrades and other information to Bluetooth-enabled Apple iOS7 devices.

BIOMETRIC SMARTWEAROmSignal’s T-Shirt extracts a whole range of health data from the skin empowering its users to enhance their health, fitness and life.

OMSIGNAL

www.omsignal.com

Future of Sport Digital Trends

Bio-signal driven wearables provide you with a personal dashboard to help steer your life.

WEAR THE ROSE‘Wear the Rose’ from O2 gives people the opportunity to train with England’s Elite Player Squad.news.o2.co.uk/2014/03/06/o2-invites-wear-rose

Future of Sport Digital Trends

OCULUS RIFT

‘Wear the Rose’ from O2 gives people the opportunity to train with England’s Elite Player Squad without ever having to set foot on a single blade of grass.

Utilising ground breaking Oculus Rift technology to immerse them in a unique 360-degree virtual reality experience, ‘Wear the Rose’ transports people directly onto the rugby training pitch.

CHECKLIGHTA head impact sensor worn as a skullcap to visually notify athletes of the intensity of head impacts.shop.reebok.com/us/content/checklight

REEBOK

Future of Sport Digital Trends

BRAIN SENSING HEADBANDA brain sensing headband from InteraXon that allows people to understand their brain patterns and improve cognitive functions.www.choosemuse.com

Future of Sport Digital Trends

MUSE

AND THE 2014 WORLD CUP WAS KICKED OFF BY A ‘MIND CONTROLLED’ ROBOTIC SUIT. https://www.youtube.com/watch?v=fZrvdODe1QI#t=35

Future of Sport Digital Trends

A 29-year-old paraplegic man successfully made the first kick at the Corinthians Arena in Sao Paulo. Juliano Pinto wore a full body robotic suit to help him kick the ball.

Pinto wore a full body robotic suit to help him kick the ball. The brain controlled exoskeleton was created by the Walk Again Project, an international collaborative effort involving 150 researchers led by Brazilian neuroscientist Dr. Miguel Nicolelis, now based at Duke University.

2. EMERGING DIGITAL TRENDS THE KEY THEMES

AUGMENTED REALITY

From heads-up displays to a new wave of hyper reality hardware and software, our world is being enhanced in ways that will transform our lives for the better.

Systems that deliver frictionless interactions by adopting ‘natural user interfaces’, i.e. our skin, eyes and brain.

Biometric wearables that enhance our lives and performance by taking our human data and through the use of smart dashboards give us a gateway to visualise and interpret vital stats.

MIND CONTROL

BIOMETRIC SMARTWEAR

SO HOW MIGHT THESE EMERGING TRENDS AND FUTURE PREDICTIONS CHANGE THE SPORTS LANDSCAPE IN THE NOT TOO DISTANT FUTURE?

THOUGHTS FOR THE FUTURE3

WHAT ROLE SHOULD DIGITAL PLAY IN SPORT?

THE INDIVIDUAL

Enhance, empower and optimise the experience.

Transport the viewer into the thick of the action.

TEAM PLAYER

EVENT SPECTATOR

HOME SPECTATOR

COGNITIVE SYSTEMS

AUGMENTED REALITY

HYPER PERSONAL

THE THEMES

THE AUDIENCES

THE EXPERIENCE

MIND CONTROL

OPEN INNOVATION

BIOMETRIC SMARTWEAR

ENHANCE, EMPOWER AND OPTIMISE THE EXPERIENCE

&THE INDIVIDUAL

TEAM PLAYER

REAL-TIME LEARNINGSO WHAT IF...

With the development of augmented reality we will see ‘in sport’ live learning becoming commonplace.

ENHANCE, EMPOWER & OPTIMISE THE EXPERIENCE

You popped out for a kite surf and were able to call up techniques and moves in front of your eyes without having to remember the technique from your app or on shore tutor.

Wearables like Google Glass are interesting, but consider that same functionality and much more in a contact lens. A lens that you simply pop in, and is powered by the glucose in your blood, or the ambient light in the room.

• REAL-TIME LEARNING SYSTEMS GUIDE THE SPORTSPERSON THROUGH THE MOVES.

• GLOBALLY SOURCED INSTRUCTORS PROVIDE HINTS AND TIPS.

• BIOMETRIC TECHNOLOGY DELIVERS IMMEDIATE DIAGNOTIC FEEDBACK TO THE TUTOR AND SPORTSPERSON.

Combine this with the smarts behind OmSignal’s biometric smart wear and you’d have a learning experience that can give you immediate feedback on your technique as well as fitness levels.

This information could be sent, in real-time, to your kite surfing instructor for analysis and on the spot feedback to your waterproof headphones. COGNITIVE

SYSTEMSAUGMENTED REALITY

HYPER PERSONAL

OPEN INNOVATION

BIOMETRIC SMARTWEAR

SPORTALONE - TOGETHERThe development of apps such as Nike+, Strava, RunKeeper and social groups mean the time poor can be part of a tribe without the conformity of scheduled training. Training alone, together gives us freedom combined with the powerful physiological drivers of motivation, recognition and belonging.

ENHANCE, EMPOWER & OPTIMISE THE EXPERIENCE

We combined the very best of the systems highlighted in the previous section to create the ultimate individual sports experience. A system that learnt about you, your technique, your fitness levels and made smart recommendations based upon this insight.

What if we broke down the closed eco-systems so that your data from Nike+ running app, or better

still the combination of your app, biometric wearables, and gps, were synced to the cloud and, via permission based opt in, shared with your insurance company, doctor, friends and family to help better manage your life and wellbeing.

We know that individualised sport and fitness activities are on the rise (Standing Committee on Recreation and Sport, 2010). People are fitting

sport into their increasingly busy and time-fragmented lifestyles to achieve personal health objectives. Technology needs to be the enabler for a future sport that enhances our lives.

BUT WHAT IF...

COGNITIVE SYSTEMS

AUGMENTED REALITY

HYPER PERSONAL

OPEN INNOVATION

BIOMETRIC SMARTWEAR

• ENHANCED SYSTEMS THAT LEARN AND OPTIMISE YOUR PERFORMANCE

• OPEN ECO-SYSTEMS

• HEIGHTENED WELLBEING

TRANSPORT THE VIEWER INTO THE THICK OF THE ACTION

&EVENT SPECTATOR

HOME SPECTATOR

BEING THE EXPERIENCEBUT WHAT IF...

Googleglass, GoPro and other wearable technology is rapidly providing the armchair sports enthusiast with a first person view of the sports they want to watch.

TRANSPORT THE VIEWER INTO THE THICK OF THE ACTION

You could be your favourite player for a match. In the future professional players will be individual as well as team brands. They will be able to monetise technology such as GoogleGlass to allow fans to experience the game from their perspective charging fans a direct fee.

The viewer of the future will have a fully immersive, omni channel experience being delivered an augmented reality and 3D

• PLAYERS AS BRANDS

• MONETISED POV EXPERIENCES

• OMNI-CHANNEL VIEWING

• LIVE EVENTS RE-INVENTED

(OculusRift) viewing, calling up live player performance stats whenever they wish, a multi viewpoint viewing, as well as the ability to switch between player first person action.

For those that make it to the live event a multi-screen, multi-device (or via smart contact lenses) experience awaits. The live game isn’t on the way out - it will simply be reinvented to ensure live action, atmosphere, travel and hospitality are enhanced.

AUGMENTED REALITY

HYPER PERSONAL

THANK-YOU