The Future of PR

Dialogue vs. Interpersonal Communication

Mass communication is OUT.

Inter personal communication is IN.

PR Trends of Tomorrow

• Women dominate the field• Women have skills for PR • Men make more $• Men favored in hiring

Diversity

• Recruiting and Hiring• Special Organizations• Language Skills

The Hiring Process

• Networking• Associations• Guest Speakers• Recruiters

More Trends

1. Transparency2. Growing Social Media Toolbox3. Increased Emphasis on Evaluation4. 24/7 News cycle5. New direction in Mass Media6. Outsourcing to PR firms7. Lifelong learning

Licensing & Accreditation

• Protection• Publicity vs. official PR practitioner • Ceftification through PRSA• APR• Rigorous process • Only 18% of PRSA

CreditsAndrea Genevieve Michnik

Intro to PR

St. Edwards University- Spring 2011

E-mail: andream@st.edwards.edu

@AndreaGenevieve

All photos protected under Flickr Creative Commons