the future of online services (the cloud and personalization)
TRANSCRIPT
©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
THE FUTURE OF ONLINE SERVICES
THE CLOUD AND PERSONALIZATION
Sasha BezuhanovaCEE HP Public Sector Director10.02.2011
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By 2012,
20% of
businesses will own no IT assets.
CAPEX OPEXCAPEX OPEX
Mobility + Internet
Mobility + Internet
Time to MarketTime to Market
Source: Gartner, Inc. press release “Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond” , January 13, 2010
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Cloud computing defined
“Cloud computing is a style of computing where
scalable and elastic IT-enabled capabilities are
delivered as a service to external customers using
Internet technologies”Source: Gartner, Inc. “Cloud Computing Key Initiative Overview” by David Cearley, February 5, 2010 Service based
Scalable and elastic
Shared
Metered by use
Delivered via internet
technologies
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What are the 5 key risks in cloud… …and how do I manage them?
©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
TRANSITION SLIDES
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Characteristics of cloud services
Provider capabilities
Consumer requirementsOn-demand, self service
Highly automated provisioningVolume and economies of scaleBilling, metering, variable pricingLocation independent availabilitySpecialized marketsPolicy-driven management Security for access and data
Rapid access and controlQuick time-to-implement Low up-front cost; no cap-
exPay for what you use
Ubiquitous network accessClearly defined value
Service level agreementTrust
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Evolution of cloud services
Technology over the internet
Existing apps and infrastructure
Contract-based consumption
Decoupling services and data
New connections Information relevance
Service providers
Service consumers
Massively scalable applications
New capabilities Flexible consumption
New access
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IT evolves into a strategic service broker
Networkservice providers
Cloudservice providers
Internal private services
Hosted service providers
Managed
service providers
Business
ITHybrid Service Portfolio
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Five requirements to unify multi-source delivery
Unified catalogue of on and off-premises services
1Optimized for applications2Automated governance and compliance
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Delivered flexibly – quality, time, cost5
End-to-end management and control
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ITHybrid Service Portfolio
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Infrastructure as a ServiceInfrastructure as a Service
HP Cloud Services Enablement
• Services-on-demand for your SMB customers
Business Applications as a ServiceBusiness Applications as a Service
Device Management as a ServiceDevice Management as a Service
Communications as a ServiceCommunications as a Service
HP A
ggre
gati
on P
latf
orm
for
SaaS
HP Interactive Voice Response3rd party solutions: IP Contact Center, UC
External SaaS providers: ERP, CRM, HR
HP Mobile Device Management 3rd party solutions: Mobile and PC Data Back-Up
HP Cloud Computing EnablementStorage Services
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