The future of mobile wallet marketing JANUARY 15, 2014!

Jack Philbin, Co-Founder & CEO, VibesChairman of the Mobile Marketing Association (MMA) North America!

#MobileWallet!

@JackPhilbin!

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Mobile landscape overview!

Mobile marketing !

Mobile advertising!

Mobile !experiences!

Mobile service!

mobile display

ads

sponsored-text

rich media ads

apps

mobile web

m-commerce Mobile media buys

mobile wallet!

QR codes

SMS

MMS

mobile alerts

mobile database

loyalty program activation

service alerts

targeting & segmentation

push notification payments

mobile wallet!

mobile wallet!

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Mobile wallet is the non-payment opportunity for marketers!

It’s the leather! …not the plastic!

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No words needed to explain the value to the consumer!!

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©2014 Vibes All rights reserved. Confidential

Passbook launched mobile wallet marketing movement!

§  Apple started the non-payment movement in Sept 2012 with Passbook

§  Google Wallet launched their non-payment solution a year later in Sept 2013

§  Both solutions allow users to save and organize: -  Offers and coupons

-  Loyalty cards

-  Rewards certificates

-  Tickets

-  Boarding passes

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Seeing is believing… let’s try it out!!

Text STYLE to 84237!

Google Wallet Apple Passbook Other

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Benefits of mobile wallet !

For the Consumer! For the Marketer!

§  Convenience §  Timely reminders (expiring points)

§  Location triggers

§  Higher conversion §  Ability to update content and offers

§  Low cost location-based marketing

Build-A-Bear Store

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iBeacon + Passbook will revolutionize micro-location targeting!

iBeacon

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Mobile wallet marketing best practices!

1. Create!

2. Distribute!

3. Manage!4. Measure!

5. Optimize!

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©2014 Vibes All rights reserved. Confidential

1. Create: Determine the best use case(s) for your business!

Event/VIP Passes The Account Card The Loyalty Card

Offers & Incentives

CarrierOne Account Number

12345678910

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1. Create: Offer a solution for all smartphone users!

Integrated mobile wallet solution!

Google Wallet Apple Passbook Mobile web “fall back”

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1. Create: Build mobile wallet content in minutes!

Google Wallet Apple Passbook

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2. Distribute: Use all channels for maximum reach!

Email!

Use multiple channels to distribute content!

Apps /!Push!

Mobile!Ads!

Text!

Web!

Direct!mail!

Social!

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Preferred method for receiving mobile wallet content

Email 46%

20% 19% 11% 4%

Text message from the retailer

App from the retailer

Direct mail Mobile banner advertisement

Base: Total n=1,000

2. Distribute: Email and text are preferred methods !

Source: Vibes 2013 mobile consumer survey – July 2013

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3. Manage: Actively manage your mobile wallet program!

§  Leverage a platform that makes it easy to: -  Send timely notifications

and reminders

-  Update content on a regular basis

-  Test new creative to see impact on redemption

-  Manage and update locations

§  Leverage Smartlink to detect devices

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4. Measure: Identify KPIs and actively monitor campaigns !

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5. Optimize: Personalize offers and A/B test to improve results!

John  Haro   Mark  Tack   Julie  Novack  

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Recap: Take a holistic view of mobile wallet marketing !

1. Create!

2. Distribute!

3. Manage!4. Measure!

5. Optimize!

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©2014 Vibes All rights reserved. Confidential

The first Mobile Wallet Consumer Report!

vibes.com/mobilewallet

The future of mobile wallet marketing JANUARY 15, 2014!

Jack Philbin, Co-Founder & CEO, VibesChairman of the Mobile Marketing Association (MMA) North America!

#MobileWallet!

@JackPhilbin!