Mobile advertising can be defined as a form of advertising by the use of mobile phones or other mobile devices.

We use mobile advertising as a form of communication of the products and the services to the mobile devices and smartphone customers.

The Mobile advertising comes under the category of mobile marketing.

The Future Of Mobile Marketing: 2015

There are various ways by which we can do the mobile advertising.

The mobile advertising spectrum ranges from a short message services (SMS) texts to an interactive advertisements.

Other ways of doing the mobile advertising are shown in the upcoming slides.

There are many ways by which we can do the mobile marketing. Lets take a look at few of them.

By using The Mobile Web for the Text tagline ads, mobile Web banner ads, WAP 1.0 banner ads, rich media mobile ads

Through the Multimedia Messaging Service like Short text ads, long text ads, banner ads, rectangle ads, audio ads, video ads, full ads

Different Forms Of Mobile Marketing.

By using Mobile Video and TV Advertising Units for the Ad breaks, linear ad breaks, nonlinear ad breaks, interactive mobile video and TV ads.

From the Mobile Applications where we can display In-app advertising units, integrated ads, branded mobile applications, sponsored mobile applications.

Mobile marketing being one of the most promising and emerging platform is expected to exceed $1.2 billion by the end of 2015 & India will become world’s second largest market by the end of 2016.

By now 90% of mobile devices contribute to the total sales of internet enabled technology and 87% Of Mobile Internet will contribute to India’s total Internet base by 2015.

Lets Have A Brief Look At The Future Of The Mobile Advertising.

By 2018 mobile device videos will be more than that of television and the contribution by internet to India’s GDP will increase to 3.3% by the end of 2015.

The smartphone data subscribers will reach 519 million by 2018

The mobile Ads perform 4-5 times better than the online Ads which contributes in the further increase of the use of mobile advertising.