the future of media according to recent trends
TRANSCRIPT
The Future
Well, no one knows. Or?
Trends to watchhttp://bit.ly/trends_2016_spu
Death of the website
But really?
Event, think Facebook
events.fb.com
VR / AR
Google, Facebook, Samsung...
Digital first
Why pay for an ad in the newspaper?
Ad blocker, end of banner
Yeah, really
Messaging
WhatsApp, Messenger, ...
Tips for freeread - plan - build audience
twitterBut why?
Experts in my field
● Niche● Big enough● Smart people● Media & marketing● Willing to reach outAll there
facebookSlovakia
Slovaks love FBdunno why
● Everyone is there● Friend of my friend● Stalking, ehm, finding● Photos, family, everyting
linkedinbe a pro
It is like this● HR searches LinkedIn first● People like to connect● Pros are responsive● Discussions with colleagues● You never knowpros are on LinkedIn
