CONTENT MARKETING TREND WATCH: 2014 and beyond

#royalcontent

@axonnmedia

Fergus Parker

#royalcontent

A way of creating

and sharing

content to

promote an idea,

engage an

audience and spur

them to action.

#royalcontent

90%

of the world’s information

today has been created

in the last 2 years (source: IBM)

#royalcontent

#royalcontent

Just over a third of marketing budgets are now

being spent on content marketing (source: CMI/MarketingProfs)

54% of marketers will spend more on content

next year

#royalcontent

(source: CMI/MarketingProfs)

#royalcontent

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WHAT NEXT?

#royalcontent

Content

is KING!

#royalcontent

Image: SBS

Content is NOT King

Content is the

KINGDOM

#royalcontent

By 2020...

#royalcontent

over 50 BILLION connected devices globally

#royalcontent

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Word cloud

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THE FUTURE

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PERSONALISATION

#royalcontent

Customer content journey

#royalcontent

(source: Mind Tools)

VISUAL

#royalcontent

#royalcontent

THE FUTURE

USER EXPERIENCE

#royalcontent

How do you

make BIG

data small

again?

MOBILE

#royalcontent

1.08

BILLION of the world’s

4 billion phones are SMARTPHONES

(source: Microsoft)

MOBILE

#royalcontent

source: Microsoft

91%

of mobile internet access is

S O C I A L

MOBILE

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Questions?

@axonnmedia

#royalcontent