the future of classifieds - icma 2010

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The Future of Classifieds May 14, 2009

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Presentation on The Future of Classifieds delivered at ICMA 2010 by eBay Classifieds Group

TRANSCRIPT

Page 1: The Future of Classifieds - ICMA 2010

The Future of Classifieds May 14, 2009

Page 2: The Future of Classifieds - ICMA 2010

Classifieds - An Ancient Form of Commerce

Page 3: The Future of Classifieds - ICMA 2010

Classifieds: Content & Commerce

Page 4: The Future of Classifieds - ICMA 2010

Today

Page 5: The Future of Classifieds - ICMA 2010

eBay

Page 6: The Future of Classifieds - ICMA 2010

eBay Classifieds Group

Page 7: The Future of Classifieds - ICMA 2010

eBay Classifieds Group - A Multi-directional Approach

Page 8: The Future of Classifieds - ICMA 2010

An Industry in Crisis

Page 9: The Future of Classifieds - ICMA 2010

Online Advertising

Page 10: The Future of Classifieds - ICMA 2010

Online Classifieds - A Big Opportunity

Page 11: The Future of Classifieds - ICMA 2010

HUGE Potential

Page 12: The Future of Classifieds - ICMA 2010

Innovation Is a Must

Page 13: The Future of Classifieds - ICMA 2010

Redefining a Segment

Page 14: The Future of Classifieds - ICMA 2010

Redefining a Segment

Page 15: The Future of Classifieds - ICMA 2010

Redefining a Segment

Page 16: The Future of Classifieds - ICMA 2010

Redefining a Segment

Page 17: The Future of Classifieds - ICMA 2010

Redefining a Segment

Page 18: The Future of Classifieds - ICMA 2010

What Classified Users Need

Page 19: The Future of Classifieds - ICMA 2010

Tackling the Market in Different Ways

Page 20: The Future of Classifieds - ICMA 2010

Social Networking vs. Traditional Sites

Page 21: The Future of Classifieds - ICMA 2010

The Next Big Thing - Pay for Performance

Page 22: The Future of Classifieds - ICMA 2010

The Next Big Thing - Micro Verticals

Page 23: The Future of Classifieds - ICMA 2010

The Next Big Thing - An Integrated Approach

Page 24: The Future of Classifieds - ICMA 2010

The Next Big Thing - Customer Driven Development

Page 25: The Future of Classifieds - ICMA 2010

The Next Big Thing – Video Ads

Page 26: The Future of Classifieds - ICMA 2010

The Next Big Thing - Cross-Platform Partnering

Page 27: The Future of Classifieds - ICMA 2010

The Next Big Thing - It Takes a Team

Page 28: The Future of Classifieds - ICMA 2010

Compete and Win!