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THE FUTURE OF CHILDREN’S BOOKS IN FIVE TRENDS

Kristen McLeanTOC Bologna 2013@BKGKristen

Hello!

Kristen McLeanFounder & CEOBookigee, Inc.

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+The Rise of the Empowered Author

#TOCBologna

TREND 1

+Stats - Hybrid“Hybrid Authors”

+Stats - Hybrid“Hybrid Authors” = entrepreneurs

www.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/

+Stats - Hybrid“Hybrid Authors” = entrepreneurs

Hybrids earn $10K more per year than traditionally published peers

+Stats - Hybrid“Hybrid Authors” = entrepreneurs

Hybrids are 10% more likely to be blogging and on Facebook

+Stats - Hybrid“Hybrid Authors” = entrepreneurs

Hybrids have been on Twitter 12% longer than their peers

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Abundance

+ Value proposition:access-vs-control

+You now have TWO customers

Takeaway

The consumer, and the author

+The Rise of the Empowered Consumer

#TOCBologna

TREND 2

+It’s about what, when, & how they want it

And at the price they want it too

+They don’t care about our limitations,processes,territories, fears, concerns, workflows, rights, or profits.

+They DO care about ease of use,

quality,narrative, price,

novelty,

and word of mouth.

imagination,

+Your CUSTOMER is in charge

Takeaway

You must become customer anthropologists

#TOCBologna

+The Rise of the Empowered Child

#TOCBologna

TREND 3

“My child asked for it.” #1 purchase driver for kids 7-12 #2 for kids 0-6

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Education is a self-organizing system, where learning is an emergent phenomenon.”

 -Sugata Mitra, professor of educational technology at Newcastle University (UK)

http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html

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441,000 kindle e-books to kids in sub-Saharan Africa

500,000 people reading e-books via mobile 

Cathedral

One dominant pedagogy – rewards compliance & diligence

MarketplaceMany pedagogies—rewards critical thinkinggogies –

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Children are fundamentally in charge

of their own inquiry.

#TOCBologna

+Goodbye gatekeepers, hello facilitators.

Takeaway

How do we cultivate an appropriate conversation with our end readers?

#TOCBologna

+New Patterns of Content Emergence

#TOCBolognaç

TREND 4

Publishing 1.0

Publishing 2.0

mass market

niche/longtail

crowd

Who are the facilitators?

agents, packagers, editors?

bloggers,reviewers, tastemakers?

+New mechanisms are driving the acquisition of content

Takeaway

Advantage will accrue to those with creative approaches

#TOCBologna

+Drivers of choice are stable, delivery is not

#TOCBologna

TREND 5

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+Great books are still important

Takeaway

#TOCBologna

As we move forward digital content will separate from its print forms

Thanks!

Kristen McLeanFounder & CEOBookigee, Inc.