the future of canadian retail - combining yesterday's rules with today's trends for retail...
DESCRIPTION
Powerful Past - Combining Yesterday’s Rules With Today’s Trends for Retail Success What adds value to the retail relationship? Answer this age-old question by viewing this presentation. LoyaltyOne recommends four key strategies that combine core retail principles with the trends that most influence change. Here is a chance to hear what Canadian consumers are thinking, and how data can seal the gap between good and great customer experiences. You’ll learn: • New ways in which consumers are shaping the options for how they purchase goods • Survey results that highlight where and how consumers shop, and their attitudes about today's retail experience • The technologies consumers would like to see enabled on the sales floor • Four key strategies to deliver on consumers' expectations and deliver relevant valueTRANSCRIPT
THE FUTURE OF CANADIAN RETAIL
COMBINING YESTERDAY’S RULES WITHTODAY’S TRENDS FOR RETAIL SUCCESS
July 10, 2013
Jeff BerrySenior Director,
Research and Development
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Methodology
• 20 Minute long online survey• April 2013• 1,127 Canadians• Representative sample• Age• Gender• Region
FUTURE SUCCESSBY LEARNING
FROM THE PAST
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Change has been exponential
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The Four Principles
THE CUSTOMER IS QUEEN
RETAIL LIVES IN
THE DETAIL
LOCATION, LOCATION, LOCATION
THE 4 P’S OF
MARKETING
1
4 3
2
THE CUSTOMERIS QUEEN
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CROWD SOURCING
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RE-COMMERCE
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P2P (PEER-TO-PEER)
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CROWD-FUNDING
RETAIL LIVESIN THE DETAIL
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RETAIL LIVES IN THE DETAIL
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RETAIL LIVES IN THE DETAIL
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RETAIL LIVES IN THE DETAIL
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 16All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.
RETAIL LIVES IN THE DETAIL
63%expect to receive personalized offers based on their previous
purchasing behaviour, personal information and preferences
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RETAIL LIVES IN THE DETAIL
54%would like to receive a
personalized offer upon entering the store on a smartphone or tablet or through an associate
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RETAIL LIVES IN THE DETAIL
53%are willing to share personal
information for customized offers, discounts and services
THE 4 P’S OFMARKETING
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THE 4 P’S OF MARKETING
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THE 4 P’S OF MARKETING
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THE 4 P’S OF MARKETING
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THE 4 P’S OF MARKETING
LOCATION,LOCATION, LOCATION
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LOCATION, LOCATION, LOCATION
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LOCATION, LOCATION, LOCATION
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ONLINE
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ONLINE
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SHOWROOMING
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SHOWROOMING
CHANGING FOR A CUSTOMER-CENTRIC
FUTURE
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LEVERAGE CUSTOMER-SPECIFIC DATA
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CREATE SEAMLESS OMNI-CHANNEL SHOPPING
Retailers must seamlessly integrate the offline and online worlds and provide a positive
experience to consumers
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EMBRACE IN-STORE TECHNOLOGY
70%Want technology
enabled associates
54%Scan while shopping and pay
quickly anywhere
54%Want personalized offers when
they enter the store
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GIVE CUSTOMERS CONTROL
Engaging customers in creating their own brand interaction
and experience
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GIVE CUSTOMERS CONTROL
Retailers will seek help from their key customers in designing the
shopping experience, suggesting merchandise, and perhaps even
tweaking pricing.
FORGING THEFUTURE OF RETAIL
QUESTIONS?
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THANK YOU
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.