the future of business books
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In a world of abundant knowledge and digital disruption, where ideas matter and time is scarce, what is the future of the business book? ... How should business publishing change? How can books become profitable brands? What lies beyond the book? ... Learning from other sectors, and the most innovative business books, this is what I want from my book, from my publisher ... in order to capture my ideas; to engage, enable and inspire my audience ...TRANSCRIPT
Peter Fisk, Munich, 19-20 March 2014
theGeniusWorks.com
businessThe future of
books
gamechangers
Kaleidoscope world
The Future of books
Welcome to a new world
Volatile but vibrant
Complex and crazy
7.7 billion people
by 2020
1 billion more people
in just 10 years
52% middle class
(mostly in Asia)
40% growth in global economy
by 2020
Most of it in Asia
(most in China)
New winners
New losers
Crisis
Shake-up
Change
West to East
Big to Small
Changing world
Changing world
Changing rules
More female. More urban.
Infotech
Infotech
Biotech
Infotech
Biotech
Nanotech
Disruption
Opportunity
50 billion devices connected
(8 devices per person)
Anytime. Anywhere.
Creating 5 exabytes of data
Creating 5 exabytes of data
(exabyte = 10 bytes)18
Creating 5 exabytes of data
(exabyte = 10 bytes)
per day
18
Talking
Working
Shopping
Playing
Learning
Dreaming
New experiences
New business models
Enabling people to do more
Intelligent. Collaborative.
Intelligent. Collaborative.
Instant.
Power shift
Few to Many
Business to Customer
No boundaries
Convergent sectors
Convergent sectors
Connected technologies
Convergent sectors
Connected technologies
Complex lives
Virtual world
Enhancing the real world
Fragile planet
Water
Oil
Food
Social tension
Beliefs
Fairness
Happiness
Changing how we think
Changing how we work
Changing how we win
Ideas world
Ideas world
Human world
Unlimited possibility
Where to focus?
How to be different?
Balancing short-term
… and long-term
Control to Collaboration
Local and Global
Average markets
to
Distinctive niches
Volume and share
or
Profit and value
What will you do?
Think bigger
Think bigger
Think smarter
Think bigger
Think smarter
Think different
See things differently
Think different things
Digital can disrupt physical
experiences
Digital can transform physical
experiences
How can we do more
with books?
More imaginative
More connected
More innovative
More engaging
More enriching
More enabling
Not 10% better
10 times better
Are you ready to change
the world?
Kaleidoscope world
VUCA WORLD
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
UnREAL
Crazy
Astounding
+genius
guiyang circle
Guiyang
China106.6° E, 26.6° N
4100km radius
Most of the world
Lives here …
Tectonic power shifts
Tectonic power shifts
Tectonic power shifts
21C intelligence shift
brains beyond
Humanity by 205o
21C intelligence shift
We live in a time of
‘awesomeness’
Why go for 10% better
When 10x better is possible?
Nobody wants to be average
Time to think bigger
A new business world
Think different
Think different
Can you see the man?
gamechangers
Kaleidoscope world
Unlimited possibilities
Brighter ideas
Digital more physical
Digital more profitable
The 99 cent business model
The $99 business model
es
futureproduct futurefashion futurefoodfuturestore
Futurehealth Futuretech FuturemakersFutureBank
futuretravel Futuremedia
Futureservice FutureBrands
www.gamechangers.pro
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
Futurehealth Futuretech FuturemakersFutureBank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
Futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. Usain Bolt
5. The Elders
6. Lovemarks
7. Oregon Project
8. ParkRun
9. WWF
10. You
Futureservice FutureBrands
www.gamechangers.pro
© Peter Fisk 2014
Change the game
audacious
Change the game
Intelligent
audacious
Change the game
Collaborative
Intelligent
audacious
Change
WhyEnabling
Change the game
Collaborative
Intelligent
audacious
Change
WhyEnabling
Change the game
Collaborative
Intelligent
audacious
Networked
audacious
Intelligent
Networked
Collaborative
Change
WhyEnabling
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Le Pain Q
6. Magazine Luiza
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beats
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Dropbox
5. Giff Gaff
6. Google X
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. Airbnb
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Beauty’in
3. Danone
4. Graze
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Desigual
3. Editd
4. Gilan
5. Greenbox
6. Indetix
7. Patagonia
8. Rapha
9. Threadless
10. Tom’s
1. Alior Sync
2. Commonwealth
3. Fidor
4. First National
5. Handelsbanken
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Flipboard
4. Netflix
5. Pixar
6. Red Bull
7. Supercell
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfutureretail
Futurehealth Futuretech FuturemakersFutureBank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
Futuremedia
1. Ashoka
2. AzuriTech
3. Chile AIC
4. Graal Bio
5. IBM
6. IDEO
7. Kickstarter
8. Li & Fung
9. Live Nation
10. Salesforce
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. Usain Bolt
5. The Elders
6. Lovemarks
7. Oregon Project
8. ParkRun
9. WWF
10. You
Futureservice FutureBrands
www.gamechangers.pro
© Peter Fisk 2014
gamechangers
Kaleidoscope world
The Future of books
The best books
here’s what i want …
ideas that do more
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Building blocks
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Gamechangers
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ideas into practice
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Books into action
ideas into learning
Books into workshops
ideas for innovation
Books into projects
Ideas in realtime
Books into life
the future of books?
Engaging
Engaging
Enriching
Engaging
Enriching Enabling
Engaging
Enriching Enabling
Incredible
content
Inspiring
experiences
Individually
relevant
Are you ready to
change the world?
Are you ready to
change the world?
Volatile
Volatile
Vibrant
Uncertain
Unreal
Complex
Crazy
Ambiguous
Astounding
Shifting power
customers in Control
Nobody is average
Meaning Talks
Money walks
BIG ISSUES
BIG OPPORTUNITIES
Expectations
Are high
Reputations are made
(And destroyed)
In Seconds
WORLD CHANGING
Shape your own future
Don’t be shapeD by others
Challenging times
New markets
New ways of working
New opportunities
More insight
More ideas
Amaze me
More possibilities
The power of
ideas
Winning
As a Leader
Of innovation
The power of
books
Amaze me
In every format
Amaze me
Think bigger
Think smarter
Think different
DRAMATIC
engaging
enriching
enabling
Incredible content
Individual relevance
Immersive experiences
Think of your audience
Think of your audience
Create their dreams
Amaze me
Amaze me
Create your own future
Be the gamechanger
Amaze me
Be bold
Be bold
Be brave
Be bold
Be brave
Be brilliant
Gamechangers.pro
Email: [email protected]
Website: theGeniusWorks.com
New Book: Gamechangers.pro
Mobile: +44 7834483830
Twitter: @geniusworks