The Future of Advertising.

WTF?

Hello.David ArmanoSr. Partner, Dachis Corpdachiscorporation.com

Logic + Emotiondarmano.typepad.com

@armano

The future of advertising?

W…T...F

is going on?

How should I know?(I used to design websites)

But…

The signs are everywhere.

Agency models are broken.

assembly line

silos

production

Change happens.

Craig is the new David,Goliath is in trouble.

With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium.

~Wikipedia

From the makers ofsubservient chicken

What? No Flash Microsite?

The new copywriters &art directors?

Everybody

From Passive Consumption To Active Participation

100 people100 blogs, twitter accounts,facebook pages, etc. etc.

It’s the me-conomy, stupid

Everyone will have their 15megabytes of micro-fame.

Ok. Stay calm.

Screw that.

applications

ideas

“Our advertising agency, Crispin Porter + Bogusky, said it was time to bring back the Rabbit name.”

interactions

…and micro-interactions

service

conversations

entertainment

products

goodwill

community

theatre

The future of advertising?

Or something more familiar?

Viral videos

Don’t bet on it.

The future is behavior.

Source: Wikipedia Complex-adaptive-system.jpg

adaptive behavior(organizations + individuals)

Influence behavior. Adapt. Thrive.

Change minds (and hearts).

FTW

Thank You.

The Future of Advertising.

WTF?

David ArmanoSenior Partner, Dachis Corp // dachiscorporation.comdarmano.typepad.com // @armano