the future is already here - three trends in ia
DESCRIPTION
Opening Keynote talk for the German IA Conference held in Cologne, Germany May 14/15, 2010 The talk that goes along with these slides can be found here: http://www.emdezine.com/deziningInteractions/2010/05/14/the-future-is-already-here-three-trends-in-ia/TRANSCRIPT
the future is already herethree trends for the future of IA
Die Zukunft ist schon da
erin malone | german IA konferenz
Drei Trends für die Zukunft der IA
the future is already hereit’s just unevenly distributed~ william gibson
about me: erin malone
@emalone
about me: erin malone
@emalone
about me: erin malone
@emalone
We are all experience designers
There are no information architects
“Designing with human experience as an explicit outcome and human engagement as an explicit goal is different from the kinds of design that have gone before.
It can be practiced in any medium, and across media.” ~ Jesse James Garrett IA Summit Closing Plenary 2009
from a diagram by Kristina Halvorson, Brain Traffic, from another diagram by Skillset.org
T
Tliteracy vs. expertise
areas of literacy(understanding){ business
analysisbrand strategy
story telling
areas of expertise(craft) {
information architecture
interaction design
content strategy
prototyping
primary identifier
from a talk by Cindy Chastain, IA Summit 2010
Physical Spaces
Social Spaces
Everything is social
Just what is social?
photo © erin malone
Designing social requires different thinking
5 principles
Pave the cowpaths
Dogster started as a photosharing service. Shifted focus to pets once company saw
people were primarily uploading pics and talking about their dogs.
Talk like a person
Do you want to talk to your customers like this?
Or like this?
Be open. Play well with others
Embrace open standardsShare data outside of the bounds of your applicationAccept external data within the sphere of your applicationSupport two-way interoperability
Learn from gamesphoto by kurtxio
Game MechanicsCollectinggives bragging rights, encourages completion
Pointsgame points by systems, social points by others, drives loyalty, drives behavior unlock new powers or access
Feedbacksocial feedback drives engagementaccelerates mastery and adds fun
Exchangesstructured social interactionsexplicit or implicit
Customizationcharacter or interface
Respect the ethical dimension
Some of the forces that must be balanced, to apply many of these patterns, involve ethical dilemmas
5 practices
Give people a way to be identified
And a way to identify themselves
Make sure there is a “there” there. What’s your social object?
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.
Give people something to do
Books: ratings, reviews, search
Band: Public conversation, microblogging
Combine activities for richer experiences
Photos: collecting, sharing, comments, favoriting, groups, broadcasting
Combine activities for richer experiences
Shopping: Collecting, Ratings, Reviews
Photos: Tagging
News Articles: Sharing
Restaurants: Labels, ratings, reviews, levels
Combine activities for richer experiences
Enable a bridge to real life
Let the community elevate people & content they value
Create the spaces for people to make things happen
Service Design is the next
new frontierold
Services are rendered; products are possessed. Services cannot be possessed; they can only be experienced, created or participated in.
~ G. Lynn Shostack, 1982
It’s about choreographed interactions
Enter text hereLook familiar?
An Integrated Service Design Process recommended by Dubberly Design Studios
“How can people participate as agents within representational contexts? Actors know a lot about that, and so do children playing make-believe.”~ Brenda Laurel, Computers as Theater
It’s about choreographed interactionsStarbucks has always been designed to provide customers with a third place
It’s about choreographed interactionsApple has a cohesive experience across all media
“As service designers we are engaged in meta-design—designing design—and are producing resources for people to creatively engage with a service.” ~Dubberly Design, Designing for Service
Enter text here
There’s got to be a better way
“In order to feel connected, important, and understood, people need meaningful experiences.”~ Pierre Bourdieu, Sociologist
We already have the tools & the mindset
