the fundamentals of link building - adam audette

Download The Fundamentals of Link Building - Adam Audette

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The fundamentals of link building for search engine optimization. Presentation given by Adam Audette at Searchfest in 2008.

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  • 1.Link Building Fundamentals
    • Presented by
  • Adam Audette
  • www.AudetteMedia.com

2. A Brief History

  • MMG offered SEO and link building in 1996
  • Webmasters Guide to Search Engines
  • Link Building Pre-Google

3.

  • Bill Hunt & Jeremy Sanchez, Global Strategies/Ogilvy
  • Derrick Wheeler, Microsoft
  • Detlev Johnson, SearchReturn
  • Marshall Simmonds & Adam Sherk, NYT & Define Search
  • Andre Jensen, Consultant

Other Bend OR Search Marketers

  • Paul Owen, MarketLeap/Acxiom Digital

4. 5. A Brief History

  • Some engines DID rank by link popularity

Source: archive.org 1996 SearchEngineWatch.com/features 6. Link Building Yesterday

  • Nofollow? didnt exist
  • All about traffic
  • Mostly non-commercial
  • Easy but confused
  • Naive and innocent

7. Link Building Yesterday 8. Link Building Today

  • Competitive
  • Expensive
  • Paranoia
  • Almost Infinite
  • Many links worth little
  • Its Hard!
  • Can be Daunting

9. Link Building Today 10. What is a Quality Link?

  • Difficult to obtain
  • Contains a human element
  • Has (perceived) credibility
  • Comes from an authority source
  • Requires an investment
  • Contextual
  • Relevant

11. 12. Link Building Chaos 13. Focus on Your Market 14. Focus on Your Market Market X 15. Channels of Discussion Blogs Forums Social Media Directories Resource Sites Advocacy Sites Influencers News Sites Email Lists Market X Hubs Authority Sites Organizations 16. Link Sources Hard Easy High Authority Sites Key Influencers & Advanced Social Media PR & Basic Social Media, Partnerships Niche Directories, Article Sites, etc Blogs, Forums, Profiles, Email Lists General Directories, Organizations, Classifieds 17. Build Links Strategically

  • Link Development Triangle
  • Create Content for specific link targets
  • Quality Resources Build Links
  • Quality Resources Ease Solicitation
  • There arent any Shortcuts
  • Quality Trumps Quantity
  • Your Neighborhood Matters
  • ... but you have to reach out first!

18. Conclusions

  • Use the Best Tools Available
  • Links Reflect Relevance, Contribution
  • SEO for Firefox: tools.seobook.com
  • Juicy Link Finder: seomoz.org/tools
  • Hub finder: LinkHounds.com
  • Other Tools - ask me
  • Google Alerts: google.com/alerts
  • "key phrase" [library] [resources] [links] [sites] site:[.us] [.edu] [.gov] [.mil]
  • Focus on Quality, not Quantity
  • Content is still King

19. Thank you! Contact me: Adam Audette [email_address] www.AudetteMedia.com

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