the five emails every saas and ecommerce business must send

1@alanorourke #TEDC15

Five EmailsEvery BusinessNeeds to Send

2

@alanorourke #TEDC15

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Peak of interest

User activation Rescue

Inte

rest

Trough of disinterest

Sign-up

0301 02 04 05Days

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1. The welcome

Subject:Welcome to Cliniko!

Sent:Immediately

Call to action:Set up your clinic

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1. The welcome

Subject:Ready to Do Great Things?

Sent:Immediately

Call to action:Do Great Things Today >>

Alan research <[email protected]>

Fwd: Ready to Do Great Things?1 message

Alan O'Rourke <[email protected]> Fri, May 31, 2013 at 6:01 PMTo: [email protected]

Asana makes it easy to focus on the things that matter.These 3 simple steps will get you going!

Start a NewProject

What great things are youworking on? Asana is here

to help you do it

Capture WhatNeeds to Get Done

Get your ideas down,then organize theminto individual tasks

Invite Your Teamto Help

Asana is great solo,but even better when you

work with others!

Do Great Things Today »

Getting Started Video » Help Center » Best Practices » Asana Blog »

Thanks again for using Asana!

You received this email because you have an Asana account. Click here to unsubscribe from emails like this.

Asana · 1550 Bryant Street · Suite 900 · San Francisco, CA 94103

Gmail - Fwd: Ready to Do Great Things? https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&search=inbox&th=13efb89f6f49aa1b

1 of 1 31/05/2013 18:02

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1. The welcome

Subject:I’m a kiwi. I know a few things about FogBugz.

Sent:2 days after signup

Call to action:Start with our FogBugz in Two Minutes guide


I'm a kiwi. I know a few things about FogBugz.

Fog Creek Software <[email protected]> Sat, May 25, 2013 at 3:03 PMReply-To: Fog Creek Software <[email protected]>To: Ben <[email protected]>

Is this email not displaying correctly?View it in your browser.

Kiwi here. Hi. Thanks for trying FogBugz. Awesome choice (if I do say so myself). Over the next six

weeks I am going to send you exactly three emails. That's it. I just want to help you learn a bit more

about FogBugz.

At the bottom of this email there is an unsubscribe button. If you hate email, or hate the number three, or

just think that kiwis are ugly (*sniff*), then that's your way out. Otherwise, read on.

Give us two minutes (maybe 5)Try starting out with our FogBugz in Two Minutes guide. The Two Minutes guide gives you a brief

overview of all the things FogBugz can do. Good place to start.

.

Even better, the FogBugz demo video!

Learn about every basic feature of FogBugz. If you want to know about it, then it's probably there. Handy

chapter links let you go to exactly the subject you want.

Send us your questionsI have a flock of smart humans to answer your questions, so please send them an email at customer-

[email protected]

Thanks for trying FogBugz!

Sincerely,

Kiwi

P.S. My humans also answer questions here, and you can see other questions that people have

asked: http://fogbugz.stackexchange.com/

follow @FogBugz on Twitter | forward to a friend

Copyright © 2013 Fog Creek Software, All rights reserved.You are receiving this email because you started a trial athttp://try.fogbugz.com. We're striving to give you helpful tips andinformation as you evaluate FogBugz or Kiln. But, we don't wantto annoy you. If you would rather not get these emails from us,just click the unsubscribe link, and we will go away. We will bugyou no more. Banished. Kaput. Gone. Your trial will be safe,though--you get to keep that!Our mailing address is:Fog Creek Software55 Broadway

Gmail - I'm a kiwi. I know a few things about FogBugz. https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&search=inbox&msg=13edc0a29...

1 of 2 31/05/2013 18:06

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1. The welcome

Subject:Welcome to Squarespace.

Sent:Immediately

Call to action:Login


Welcome to Squarespace.1 message

Squarespace <[email protected]> Sat, Mar 23, 2013 at 7:02 PMReply-To: [email protected]: [email protected]

A C C O U N T I N F O R M A T I O N

Welcome to SquarespaceYour 14 day free trial starts today. Here is some importantinformation about your new account. You should save thisemail, so you can refer to it later.

Your Website:http://xxxx.squarespace.com

Your Login: [email protected]

Upgrade Your Account:Account Settings

We are here to he lp.Our award-winning support team is available 24/7 athelp.squarespace.com.

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1. The welcome

Subject:Welcome to Shopify

Sent:Immediately

Call to action:Get ready for some sales!

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1. The welcome010203040506070809101112131415161718192021222324252627282930

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1. The welcome

Subject:get started with SHOPPE + 15% OFF your next order

Sent:Immediately

Call to action:Shoppe Now >With Offer!


get started with SHOPPE + 15% OFF your next order1 message

Shoppe <[email protected]> Mon, May 13, 2013 at 11:36 AMTo: [email protected]

Scoutmob Shoppe | inspired goods by independent makers

We're excited to bring you the best of independent localmakers and their creations.

(And we're hoping you're as excited about them as we are.)

CODE: f i rst t imer1181

code is valid until 11:59PM ET on 05/27/13

BLUE SKY POTTERY

Alternate Histories$16

Crawlspace Studios$19

Species Case$55

Anderson Design Group$32

Scoutmob Shoppe: our favorite locally made goodsYou are subscribed as [email protected].

To ensure delivery to your inbox, please add Shoppe to your address book.590 means st. suite 201, atlanta, ga 30318

© 2013 all rights reserved.

Gmail - get started with SHOPPE + 15% OFF your next order https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Scoutmob&search=cat&th=13e9d76a4bc96b94

1 of 1 15/08/2013 19:00

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2. The Mission

Subject:This is my story...


Call to action:Let me show you what we achieved.

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3. The activation

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3. The activation

Subject:Welcome to Twitter, Alan!

Sent:Immediatially

Call to action:Find people to follow.


Welcome to Twitter, Beautiful Ben!1 message

Twitter <[email protected]> Sat, Aug 17, 2013 at 3:12 PMTo: Beautiful Ben <[email protected]>

Beautiful Ben,Welcome to Twitter.

Take 2 minutes to make Twitter work better for you.We have one suggestion: follow more people. Yes, more. Following ishow you build your home timeline. Building a great timeline is at theheart of making Twitter work. By building a timeline that reflects youand your interests, you'll see how quickly Twitter becomes aninvaluable part of your life.

Suggestions for you

Katy Perry @katyperryTweaking the (t)werk into a prism burst...Follow

Graham Stubbs @LobsterMH47, very happily married, excellent kids, busy job, hate the goverment.Follow

Simon Cowell @SimonCowellFollow

We have more great suggestions for you. Check out more people to follow

Forgot your Twitter password? Get instructions on how to reset it.You can also unsubscribe from these emails or change your notification settings. Need help?If you received this message in error and did not sign up for Twitter, click not my account.Twitter, Inc. 1355 Market St., Suite 900 San Francisco, CA 94103

Gmail - Welcome to Twitter, Beautiful Ben! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&search=inbox&th=1408c9f1e53dd538

1 of 1 17/08/2013 15:53

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3. The activation

Subject:Start using Dropbox!


Call to action:Install Dropbox


Start using Dropbox!

Dropbox <[email protected]> Fri, Jun 14, 2013 at 9:01 AMTo: [email protected]

You haven't installed Dropbox yet!

Install Dropbox

Hi Alan, be sure to install Dropbox on your computer!

Easily save files to your DropboxAlways have your files on handQuickly share photos or docs with others

If you prefer not to receive these tips from Dropbox, please go here.Dropbox, Inc., PO Box 77767, San Francisco, CA 94107

© 2013 Dropbox

Gmail - Start using Dropbox! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Dropbox&search=cat&msg=13f41b456e0fed71

1 of 1 17/08/2013 15:59

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3. The activation

Subject:Extra 5% off SALE + FREE DELIVERY!

Sent:Immediatially

Call to action:Shop All Sale >


Extra 5% off SALE + FREE DELIVERY!1 message

Craghoppers <[email protected]> Tue, Jul 23, 2013 at 12:13 PMReply-To: [email protected]: [email protected]

Can't view this email? Click here

The team at Craghoppers have sent you this email to keep you up-to-date with our news and offers please [email protected] to your Address Book.

* Standard delivery only. Offers end Midnight 24th July 2013 - offer only applies to SALE items

Craghoppers Ltd. PO Box 150 Manchester M41 7WG - [email protected] Number: 3057810 - VAT Number: GB800967770

The team at Craghoppers have sent you this email to keep you up-to-date with our news and offers.To view our privacy policy please click here.

To unsubscribe from further emails please click here.

This email communication makes use of a "Clear Image" (gif) to track results of the email campaign.If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself.

Gmail - Extra 5% off SALE + FREE DELIVERY! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Ecommerce Welcome&search=cat&th=1400c17c9af610da

1 of 1 15/08/2013 18:21

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Activation is the critical link between acquisition and revenue.

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Survey users to fi nd the keyactivation metric

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1. What would you do if you could no longer use this product?

2. What was the primary benefi t you received by using this product?

3. Would you recommend this product to someone else? Why?

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3. The activation

Subject:Getting started with MailChimp Templates

Sent:Immediatially

Call to action:Choose a template

NºNºarchivearchive forwardforward

Whether you're a total beginner or an old pro ready todesign your own template from the ground up,

we've got you covered.

Designer TemplatesDesigner Templates

We've got more than 400 designer templates available in every account. Drop in your content,and you're all set.

MailChimp's template designer tools take care of the hard work for you, from helping you createa header image for your email to crafting a theme that matches your website's look and feel.

AutoConnect TemplatesAutoConnect Templates

Our AutoConnect templates grab your latest posts on Facebook or Twitter, add an invitationfrom Eventbrite, collect feedback with SurveyMonkey, and more.

Basic Layout TemplatesBasic Layout Templates

Start with one of 30 different Basic Layout Templates, and customize to your heart's contentwithout even touching HTML. Plus, you can do it all in a comfortable interface with ourWYSIWYG (what you see is what you get) editor.

Can you handle HTML? Create your own custom template with our template language, or startwith our Email Blueprint (available on GitHub).

If you're not sure which template is the best fit for you, check out our list of common scenarios,and templates to match them.

Look What You Can DoMore than two million people use MailChimp to send beautiful newsletters. Browse a selectionof amazing designs to find the perfect inspiration for your next campaign.

Learn more in MailChimp's guideLearn more in MailChimp's guide

© MailChimp, All Rights Reserved. Love what you do.512 Means St. • Suite 404 • Atlanta, GA 30318 USAterms of use | privacy policy | login to MailChimp archivearchive forwardforward unsubscribeunsubscribe

Getting started with MailChimp Templates http://us2.campaign-archive1.com/?u=ea39d4a37ae3343c217eaadde&id=6691...

1 of 1 2013.05.24. 13:58

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3. The activation

Subject:Get ready to build your new site.

Sent:Immediatially

Call to action:Play Video


Get ready to build your new site.1 message

Squarespace <[email protected]> Sat, Mar 23, 2013 at 7:02 PMReply-To: [email protected]: [email protected]

H E L P F U L T I P S

We'll walk you through the basics of using Squarespace in this short video.

24/7 Award-Winning SupportOur in-house support team is always available to lend a helping hand:help.squarespace.com.

Squarespace, Inc. 459 Broadway, New York, NY, 10013, USA

Blog · Support · Twitter · Facebook

Gmail - Get ready to build your new site. https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Squarespace&search=cat&th...

1 of 1 05/08/2013 18:51

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3. The activation

Subject:Getting started with MailChimp Templates

Sent:1 day after signup

Call to action:Register today to save your spot

Hey Alan,

You should join us for a live, online class that quickly teaches youand your team how to become Basecamp Pros in just 30 minutes.

You’ll get filled in on every key feature in Basecamp, see examples ofhow we run our projects here at 37signals, and we’ll do live Q&A justfor you and your team to boot.

Best of all, Basecamp classes are free!

9 Out Of 10 Attendees Feel More ComfortableUsing Basecamp After Attending Basecamp Classes

Here’s what some of them had to say…

“It was really perfect for a first webinar on Basecamp, just

enough to get functional and get the toes in the

water...THANKS, Basecamp ROCKS!”

“I was happy it was only 30 minutes. Lots of good info

packed in. It's hard to allot 60 minutes to a webinar. Your

staff comes across as extremely customer centric and eager

to assist! I've only been using Basecamp for 2 weeks but

LOVE it so far. Thanks for all you do and have a great

day!”

“Nice work. I used basecamp classic for many years. This

was a good way to get a feel for the new version. Thanks so

much!”

Hurry, space is limited and classes fill up quickly.

Register today to save your spot

From the team that proudly brings you Basecamp, 37signals

P.S. Know anyone on your team that should sign up? Be sure to letthem know by forwarding them this email.

Need help with something?

Contact our support team at http://basecamp.com/help

Gmail - Become a Basecamp Pro in just 30 minutes! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Basecamp - 37 Signals&sear...

2 of 3 05/08/2013 18:52

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Did you talk about the Key Activation Point? Start presentation again.

Then talk about Behaviour triggered emails

YES

NO

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3. The activation - triggered

Subject:Need help installing BugHerd?

Sent:Repeats similar until complete

Call to action:Install BugHerd


Need help installing BugHerd?1 message

BugHerd <[email protected]> Mon, Aug 12, 2013 at 4:59 PMReply-To: [email protected]: [email protected]

It looks like you still haven't installed the BugHerd script on your site! That alsomeans you haven't seen the real value of BugHerd.

BugHerd is a way to get feedback painlessly from your clients, users and team.But to do that, you need BugHerd's sidebar installed.

There's 3 quick and easy ways to install and use BugHerd. Choose whichever isright for you!

Javascript Embed Code1.Browser Extensions2.CMS Plugins3.

If you have any problems with installation, we're always happy to help. Contact usany time at [email protected]

Cheers,The BugHerd Team

©Bugherd, All rights reserved.203 Langridge StAbbotsford VIC, 3029, Australia

Follow us

Click here to unsubscribe

Gmail - Need help installing BugHerd? https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=BugHerd&search=cat&th=14073411f2d39cc6

1 of 1 17/08/2013 18:13

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Subject:Welcome to Tumblr!

Sent:Repeats similar until complete

Call to action:Complete next step

Art She Said by alldayeverydayAshley by jxnblk

Club Monaco Theme by clubmonacoVacant by samstefan

Alan O'Rourke <[email protected]>

Welcome to Tumblr!2 messages

Tumblr <[email protected]> 27 August 2013 19:55Reply-To: Tumblr <[email protected]>To: "[email protected]" <[email protected]>

Tumblr is the best place to find and share the coolest stuff in the world.

1. Upload a blog portrait.Looking good.

2. Choose a design for your blog.

And thousands more! Visit the Theme Garden

35 East 21st St, 10th Floor. New York, NY 10010.Email settings | Opt-out

Alan O'Rourke <[email protected]> 27 August 2013 20:33To: alanresearch36 <[email protected]>

[Quoted text hidden]

Gmail - Welcome to Tumblr! https://mail.google.com/mail/u/0/?ui=2&ik=149c1c0f60&view=pt&search=inbox&th=140c121138fa3dbc

1 of 1 27/08/2013 20:39

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“Triggered emails open rates are up to four times higher.”

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ExpertSender.com

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Subject:Complete your Made.com order today

Sent:After user abandons cart

Call to action:Return to basket


Complete your Made.com order today1 message

MADE.COM <[email protected]> Mon, Aug 26, 2013 at 10:02 PMTo: [email protected]

Having problems viewing this email? Click here Invite friends, share £30

Hi Alan,

We noticed that you were thinking about purchasing the following items ….

Kick-Ass 2 Bean Bag, ActionCover £99.00 1 £99.00

and we don’t want you to miss out so we still have your order safe onsite. However we can’tpromise they’ll stay in stock much longer.

Order today before your favourite pieces are gone!

We cut out the middleman and connect you directly with the designers and craftsmen

We offer original designs by the freshest industry talent at affordable prices

We use highly-skilled furniture makers – often the same as big brand names

We save you up to 70% off high street prices

We deliver to your door and guarantee you good quality

You are receiving this news letter because you have subscribed through registering with made.com.

You can unsubscribe from this email at any time please click here.

Gmail - Complete your Made.com order today https://mail.google.com/mail/u/1/?ui=2&ik=4e63587744&view=pt&search=inbox&th=140bc6f5e241c347

1 of 1 27/08/2013 18:03

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Sending perfectly timed emails result in not just an activated customer but a 15% to 30% increase in overall sales.

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4. The last chance

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4. The last chance

Subject:Your Offi ce 365 Trial Is About to Expire - Buy Today!

Sent:28 days after sign up

Call to action:Buy today

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The fear of losing something is a more powerful driver of behaviour than the possibility of gaining something.

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5. The hail mary

Subject:Extend Your Trial Free for 7 Days


Call to action:Login & extend trial


Extend Your Trial Free for 7 Days1 message

Sprout Social <[email protected]> Tue, Aug 6, 2013 at 5:02 PMReply-To: [email protected]: [email protected]

Ne ed m o r e t im e? You'r e in v it e d t o e x t e nd y ou r f r ee Sp r ou t t r ia l f or 7 day s .

LOG IN

Whether you didn’t get to try all of Sprout’s features, are waiting onapproval or just need more time—we understand. That’s why we inviteyou to enjoy a free 7-day trial extension. Log in & extend your trial.

Simply log into your account and click theActivate Trial Extension button to rediscover Sprout.

Go ahead. Take a few more days to check out the Sprout platform,and let us prove we're the right tool for you!

sproutsocial.com 1.866.878.3231 [email protected]

This email was sent to [email protected] bySprout Social, Inc., 30 N. Racine Ave, Chicago, IL 60607

If you no longer wish to receive these emails you may unsubscribe at any time.

Gmail - Extend Your Trial Free for 7 Days https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Hail Mary Email&search=cat&th=140545dc22490a9f

1 of 1 26/08/2013 19:18

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5. The hail mary

Subject:SugarSync: 50% Off - Expires Soon


Call to action:Upgrade now

Plans as low as $37.49 for first year

Backup and access more of your important filesStream more music and photosAccess more on your smartphone or tabletPlus, get the first 30 days free

Take a Tour


SugarSync: 50% Off - Expires June 30th1 message

SugarSync <[email protected]> Fri, Jun 21, 2013 at 12:48 AMReply-To: [email protected]: [email protected]

Something not right? View this in a browser.

© 2013 SugarSync, Inc. Follow us: Facebook • Twitter • YouTube • Blog

SugarSync, Inc. • 1810 Gateway Drive • Suite 200 • San Mateo • CA • 94404

Questions? Customer Support • Privacy Policy • Terms of Service

We respect your privacy and will not sell your personal information.Add [email protected] to your address book to ensure delivery. Learn how.

Unsubscribe from newsletters. Please do not reply to this email since the mailbox is not monitored.

Gmail - SugarSync: 50% Off - Expires June 30th https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Hail Mary Email&search=cat&th=13f64057f12499b3

1 of 1 26/08/2013 19:51

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5. The hail mary

Subject:Alan, your account expired. Will you tell us why?


Call to action:Feedback or extend trial

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1. The welcome2. The mission3. The activation4. The last chance5. The hail mary

010203040506070809101112131415161718192021222324252627282930


bit.ly/30daysbook | tedc15

@alanorourke Linkedin.com/in/spoiltchild [email protected]

bit.ly/30daysbook | tedc15

the five emails every saas and ecommerce business must send

Marketing