THE FASHION COMMUNICATOR

CREATIVE STRATEGY

CONTENTS

:THE FASHION COMMUNICATOR• Concept summary• Points to consider

:BUSINESS AND BRANDING• Branding • Clients• Brand competitors

:THE WEBSITE• The website• Website layout• Website design• Typography• Domain name• E-commerce• Mobile and Tablet APP• Maintenance

:PUBLICATION• The publication• Creating the publication/Design• Print sourcing and mangement• Distribution• Business Cards• Press release• The little black book

:PROMOTION• Online and social networking• Offline promotion

:LAUNCH• Graduate Fashion Week • University Talks

:EXPANSION• Expansion• Hoults Yard

:OVERALL LOGISTICS• Business Timeline• Client Timeline• Business Costs• Launch Costs• Expansion Costs• Client Costs• Income Forecast• Overall Costs• Venue Information

:SUMMARY• Summary• References

The Fashion Communicator is a tailored network, specialising in communication within the Fashion industry and servicing the needs of a niche clientele.

Fashion Communication covers a wide variety of topics from; photography, styling, communication, marketing, events and editorial. These are key skills required for the fashion industry, therefore need to be nurtured and

guided to achieve a successful career in the industry.

The Fashion Communicator will be launched in the form of a website aiming to fill the gap for Communicators, giving advice and a platform to network by showcasing their professional portfolio and opening themselves up to

opportunities for placements, careers and to be headhunted.

This document outlines the key aspect of The Fashion Communicator, the logistics; to ensure the business meets it’s desired outcomes the concept and business assets have to be carefully planned. Each aspect within the business will be carefully considered and constructed within the creative strategy document; this will certify the potential

success of the business.

:THE FASHION COMMUNICATOR

POINTS TO CONSIDER:• Press/News releases will be distributed to relevant industry professionals, Universities and companies, by email or hand delivered.• The Fashion Communicator will have a presence on major social networking sites, such as Facebook, Twitter, Linkedin and Blogger.• A Mobile App will be created to ensure the Fashion Communicator can be assessed at any given time. • Business cards will be distributed to relevant industry professionals, business, and universities and during both Newcastle Fashion Week and Graduate Fashion Week 2014.• The Fashion Communicator publication will be distributed to relevant industry professionals, universities and companies to ensure individuals understand the purpose of the business.• Events and talks will be held at relevant universities such as Northumbria University for Fashion Communication students, giving students an inside into the concept of the business and promoting the opportunities involved.• Once launched, The Fashion Communicator will have a presence at Graduate Fashion Week to stand in for Industry professional who may not be able to attend, as well as head hunting for potential clients to showcase on the website.• Strong online promotions, ensuring a number of clients are on the website before it is launched.• Strong branding, to give the target audience and industry professionals a clear indication of the aesthetic of the Fashion Communicator.

CHAPTER ONEBUSINESS AND

BRANDING

Branding of the Fashion Communicator will look professional and minimal, in keeping with its purpose to promote and showcase communicators work. The branding will compliment the work of others and ensure the

branding is at a standard set in which the work showcased is expected. To achieve this The Fashion Communicator will approach ‘Candy Black’ a company which specalises in the visual communication of new and existing brands, this company has been chosen as the layout and design of the brand fits the ideals and aesthetics of the Fashion Communicator. The branding of the Fashion Communicator needs to be strong and professional to ensure its identity stance alongside its competitors, as well as appealing to the creative target audience. The

branding aims to be minimal, modern yet affective, to strengthen the overall concept of The Fashion Communicator.

:CLIENTSThe client of the Fashion Communicator, is a forward thinking creative communicator aspiring for a career in Communication. Whether their occupation be a student, graduate or industry professional the services provided

cater for all.

:BRAND COMPETITORSThe main competitors of the Fashion Communicator are the Fashion Network and Behance, as the overall aim of

the business is similar in regards to networking for fashion and creative students and individuals online. However the unique selling point of the Fashion Communicator is a specialist and tailored website for

Communicative individuals alone. With this the Fashion Communicator aims to differ from its main competitors in providing a higher quality service, as it caters for a niche client rather than aiming to cater for the masses.

:BRANDING

:THE FASHION NETWORK:STRENGTHSCaters for the Fashion MassesHas a large cliental/target marketSituated in London and Manchester, therefore close to many fashion companies in Design/PR/Marketing etc

:WEAKNESSESCaters for the Fashion MassesCould be catering for too many people, giving a less quality adviceEvents only in Manchester and London, therefore individuals may need to pay for travel.

:OPPORTUNITIESNetwork/Job opportunities across the UK.Hold events in Manchester and London to network.

:THREATS

:BEHANCE:STRENGTHSInternationally recognisableShowcases all creative professionals workPersonal profile space - Creatives can design own spaceBased in New York, therefore close to many creative companies and agencies.Grown to be a worldwide company.Portfolio reviews worldwide - Find the one near you.

:WEAKNESSESAs each profile has full creative control, the overall branding and layout of Behance is lost.Caters for the creative masses. Could be catering for too many people, giving less quality advice etc.

:OPPORTUNITIESNetwork/Job opportunities worldwide as the site is internationally accessible.Opportunities to network worldwide.

:THREATS

:COMPETITORS

CHAPTER THREETHE WEBSITE

The production of the website will be created by ‘Candy Black’. This company has been chosen as the branding of their business and website compliments the aspired style of the Fashion Communicator.

Candy Black specialise in the visual communication of new and existing businesses, offering a range of creative services such as:

• Website design and build• Mobile and Tablet Apps• Online Marketing • Ecommerce• Development and research• Logo formation• Strategy and placement• Brand campaigns and application • Print Communication• Signage and environment • Print sourcing and management • Packaging • Editorial design • Stationery and promotional

:THE WEBSITE

:HOMEPAGE:ABOUT THE

FASHION COMMUNICATOR

:CONTACT :NEWS AND UPDATES

:ADVICE :INDUSTRY PROFESSIONAL

EXPERIENCE:PROFESSIONAL PORTFOLIO OPTIONS (COSTING OPTIONS)

:PROFESSIONAL PORTFOLIOS:CLIENT ONE :CLIENT TWO :CLIENT THREE :CLIENT FOUR :CLIENT FIVE

:TWITTER :FACEBOOK :LINKEDIN :TUMBLR :FORUM

:WEBSITE LAYOUT

The website layout illustrates the Fashion Communicator website map, outlining the pages which can be accessed by the target clients. The initial landing page is the homepage, navigating to the priority pages such as ‘About the Fashion Communicator’ and ‘Contact’. Professional portfolio pages for clients will grow in number over time as the company expands and grows. The website also has links to the social networking sites such as Twitter and

Facebook.

The design of the website is a crucial factor of the Fashion Communicator, as this is the central factor that promotes the brand and the standard of the network. From the design the audience needs to get a strong first impression, the aim for this is to create a professional, sleek and minimal design to promote and compliment the high quality work showcased on the network. A web designer will be hired to create the website design ensuring

it is professional and clean.

The design of the website aims to be strong and professional, in-keeping with the overall branding of the Fashion Communicator. With a clean, minimal layout, the target client should find the layout and style appealing and professional, as well as being able to navigate around the site with ease. A main factor influencing the design of the website, is the element of complimenting a variety of different individuals work, therefore the website needs to stay clean and simple to compliment with ease. Another factor influencing the design of the website it staying professional, as the success rate of the Fashion Communicator is highly dominated by it’s reputation, therefore

the website plays a key role in portraying an image the Fashion Communicator wishes to set in the industry.

:TYPOGRAPHYThe typography of the Fashion Communicator will be sleek and minimal to compliment the overall look and feel of the design and branding on the network. This typography will feature in all aspects of the network, both online

throughout the website and offline throughout the publication, press release and business cards.

:DOMAIN NAMEDomain names have been purchased for www.fashioncommunicators.co.uk and www.fashioncommunicators.com. The name of the Fashion Communicator was inspired and influenced by the ‘google search’ engine, as they

are both key words which are used to search online. Therefore the ‘url’ will be high in the results through the internet. Both domains have been purchased due to the potential for growth, (.co.uk) is seen as a strong British

company that the audience will take a trust in, however (.com) is seen as an international business which has potential in the future to be the url for the network.

:WEBSITE DESIGN

E-Commerce will generate income and profit for the business. The website will be initially be accessible for British clients, therefore the currency and language of the website will be British. With the potential to expand, a

successful growth of the business will determine whether the Fashion Communicator goes international in the future, if this expansion happens in due course, the currency and language of the website will have to be relevant

and accessible for the wider client base.

Providing personal online security is a crucial factor for a website, when payments and individuals personal details are factored into the website and online. Safe online payments and protection keep the clients details safe and avoid any issues that may arise if no protection was available. Details of clients will be available on the website in the form of their personal professional profile, this is advise the reader of their achievements, name and contact details. As these are very personal details, the client needs to know the website is highly protected and their details

are used only for the purposes they agree to when creating an online professional profile.

To create an online professional profile, a payment by the client will have to be made, and the amount will be based upon their current status and profession. For example a range of prices available for a student, graduate,

communicator and industry professional. The payment system will accept Visa MasterCard, American Express and Debit Cards; clientbilling addresses will be matched to the address on file with their

personal credit card company.

:E-COMMERCE

:MOBILE AND TABLET APPA Mobile App will be created and designed by ‘Candy Black’, the mobile app will be available to download through the Apply Mac store and will provide the same features as the website in a mobile friendly manner. Allowing the

client to access the networking features constantly ensuring they do not miss an opportunity to network with industry professionals and other communicators.

:MAINTENANCEOnce the website design has been finalised and prepared for clients, the website will then need regular

maintenance to keep the news and highlights updated. This ensures the clients and the target market have con-stant access to the newest news and opportunities available to them. One individual can maintain the network for the first year, but as the network grows and expands as a business the opportunity for further employees and in-terns may arise. If this expansion is to happen, the network may then need to hire an office space to centralise the

networking duties.

CHAPTER FOURPUBLICATION

The Fashion Communicator publication will celebrate the launch of the website, it will outline the concept behind the business and what services it will provide. Keeping to the strong branding of the Fashion Communicator, the publication will compliment and keep to a strong resemblance of the website design. Again using the specialist

company ‘Candy Black’ in the production and communication process.

:CREATING THE PUBLICATION/DESIGNThe design of the publication will be professional, sleek and minimal ensuring it stays true to the branding of the

Fashion Communicator. As for many individuals the publication may be introduction to the company, the publication needs to give a good quality indication of the website and services provided by the Fashion

Communicator.

:PRINT SOURCING AND MANAGEMENTEnsuring the highest quality of print is sourced and managed, the specialist company ‘Candy Black’ will help during this process. The publication aspires to be A5 and printed on matt paper, both influenced by the purpose of the publication, as this will be distributed out during events, the publication needs to be compact and accessible

for travel.

:DISTRIBUTIONThe distribution of the publication will be to relevant industry professionals, communicators, Universities and

companies. A bulk batch of the publication will be distributed at Newcastle Fashion Week 2014 as well as Graduate Fashion Week 2014, as the cliental at the events are the target market for the Fashion Communicator.

:THE PUBLICATION

Press and News releases will be distributed to relevant industry professionals and companies, chosen companies will be based on the following factors, their profession and prospects in relation to opportunities for

communicative individuals. For example companies in the following sectors: PR, Photography, Events and Concept Development. By contacting a wide section of clients, the Fashion Communicator will begin to distribute

its message and services, aiding the creation of the brand and reputation of the company.

:PRESS RELEASE

Business cards will be created and distributed to relevant industry professionals, communicators and companies. Business cards are an essential tool for marketing a business, as it allows you to network at all times and give a piece of your business away to allow people to remember your company. The business cards will again fit the strong and professional branding design of the website and publication, allowing everything together to fit a clean trademark image. It will showcase the logo and on the reverse of the card outline a brief concept of the Fashion

Communicator and provide relevant links and contact details, for example the website, Facebook, Twitter and email address. The business cards can be distributed at all times, as well as during Newcastle Fashion Week 2014 alongside the publication, during Graduate Fashion Week 2014 and any Universities the Fashion Communicator

may attend such as Northumbria University.

:BUSINESS CARDS

The Fashion Communicator will provide a little black book taliored for the communicative individual, which they are able to use as a networking tool. The little black book will provide the communicator with a variety of

industry contacts, ranging from Stylists, PR companies, Events and Marketing. Continuing on from the strong, simple branding of the Fashion Communicator website and publication, the notebook will have a plain black front and back cover, with the the ‘Fashion Communicator’ titled on the front in white. This little black book will be distributed out to all clients of the Fashion Communicator, to use as a networking tool toward their future. It also gives the client a personal touch, endorsing the brands statement of providing a tailored and specalist service

for the individual.

:LITTLE BLACK BOOK

CHAPTER TWOPROMOTION

The Fashion Communicator will have a strong online presence, as this is the main vehicle and essential for businesses today. An online presence is an expected promotional technique especially for an online based

business, ensuring the business is easily accessible at all times to the target client. The main social networking sites such as Facebook and Twitter will engage with a large mass of the target client.

:TWITTERIn terms of Twitter the Fashion Communicator will ‘follow’ relevant industry

professionals, companies and similar companies to keep a strong presence alongside its competitors as well as tweeting promotional material and giving an insight into the process at the Fashion Communicator.

:FACEBOOKIn terms of Facebook the Fashion Communicator will link ‘friends’ to relevant

content and again promote material relating to the business.

:LINKEDINTo ensure a professional presence, the Fashion Communicator will to on Linkedin,

ensuring industry professionals and communicators can relate and link with the business.

:TUMBLRAs communication is a creative process, the Fashion Communicator will have a

presence on Tumblr, which will be updated regularly promoting creative material and engaging with the target cliental that can ‘re-tumblr’ the posts.

The Fashion Communicator will hire RMO COMMS, a well established PR and Communications Agency for fashion, lifestyles and art brands. RMO COMMS will be hired for the inital promotion for the first three months of the Fashion Communicator to ensure the best promotional coverage is set. RMO COMMS specalise in building brands and expanding their presence in the market, securing a broad range of media and social coverage. Once the initial promotion has been set for the Fashion Communicator, the company itself will take over the promotional

progress.

ONLINE AND SOCIAL NETWORKING

As the Fashion Communicator is based in Newcastle, Newcastle Fashion Week (NFW) will be used as a promotional tool leading up to the launch of the website. The events will have guests, who are relevant to the

concept of the Fashion Communicator; therefore business cards and publications will be distributed to guests who could be industry professionals, students or recent graduates. The guests of NFW may benefit from the

services provided by the F.C. In regards to the time frame of the Fashion Communicator, Newcastle Fashion Week promotion could essentially be the main factor in the networking industry gaining its first number of clients

showcasing on the website.

:OFFLINE PROMOTION

CHAPTER FIVELAUNCH

The Fashion Communicator will have a strong relationship and presence within the Design schools at Universities, for example Northumbria University Design School. With this the Fashion Communicator can

headhunt for students and graduates to showcase through the website and network for their benefit to gain them an opportunity within the Industry. To do this, the Fashion Communicator will travel to universities and give a

talk, advising the target market of it’s tailored services, this is to give a personal touch and compliment the branding of a tailored and specialist company catering for a specific niche of communicators.

:UNIVERSITY TALKS

Once the website has been launched and online for 6 months plus; ensuring a strong relationship with communicators and industry professionals has been stated, the Fashion Communicator will launch at Graduate

Fashion Week 2014. GFW is the worlds leading event for fashion graduates, a key aspect of the Fashion Communicator. The launch will include a large space within the exhibition hall at GFW, allowing students, graduates and industry professional to receive further information regarding the Fashion Communicator

personally and take a publication for their interest. Cupcakes and champagne will be available to make the experience more desirable for the individual, as the launch is a celebratory event.

Graduate Fashion Week provides a platform for the promotion of new talent and showcases over 1,000 graduates work, holding it a key factor in the Fashion Communicators calendar as a business. Attendance to this event will

be a yearly tradition, embarking on a strong relationship with Universities, students, graduates and industry professionals; therefore the network can headhunt for a particular vacancy within a company.

:GFW

CHAPTER SIXEXPANSION

Hoults Yard is an office development in Newcastle upon Tyne, with companies in the media, digital and marketing industries. As the Fashion Communicator was created and born in Newcastle, for it’s initial expanding

space Hoults Yard provides all the facilities required for a small and intimate business.

Hoults Yard provides:• Flexible terms• Great location in Ouseburn regeneration area• All inclusive fee structure• Close links to public transport• 24 hour access 365 days a year• CCTV coverage throughout Hoults Yard• On site security personnel• Cafe on site

:HOULTS YARD

The Fashion Communicator based on the success rate has the potential to expand and grow as a business. This could involve a central hub for the business as well as the growth of taking on further staff and interns. The

expansion will be based on the growing number of communicators showcasing on the website and the number of success stories, in relation to gaining the individuals career and placement opportunities. The success will strongly rely on the original promotion and launch event of the Fashion Communicator, therefore this process has to be

carefully planned and structured. If the Fashion Communicator continues to grow as a successful business, further opportunities may arise, such as Fashion Communicator events throughout the year, allowing

Communicators to connect and network.

:EXPANSION

CHAPTER SEVENOVERALL LOGISTICS

:TIMESCALE :TASKSMARCH AND APRIL 2013 Development and research.

Logo formation.MAY 2013 Business plan drafted, finalised and printed.JUNE 2013 Website design and buildJULY 2013 Branding - Designing layouts of website/publication/

business cards/notebook etc.AUGUST 2013 Press release drafted, finalised and printed.

Online Marketing and e-commerce.SEPTEMBER 2013 Website finalised and ready for clients.

Online promotion, launching on social networking websites: Twitter, Facebook, Linkedin and Tumblr.

OCTOBER 2013 Creation of the Fashion Communicator Notebook.Print sourcing and management for the publication and business cards.

NOVEMBER 2013 Competition for first 25 ‘likes’ on Facebook and ‘followers on Twitter to receive a Fashion Communicator Notebook.Connect with industry professionals via Linkedin.

DECEMBER 2013 Distribution of Fashion Communicator Notebook to competition winners. Aim to have over 100 ‘likes’ on Facebook and 200 ‘followers on Twitter. Aim to have over 50 ‘connections’ on Linkedin.

JANUARY 2014 Creation of the publication and business cards.FEBRUARY - MARCH 2014 Aim to have 10-20 clients showcasing their

professional portfolio online using the Fashion Communicator.Publication, Notebook and business cards finalised.

APRIL 2014 University talks around the UK. Advising students and graduates of the Fashion Communicator. Distribution of the publication, notebooks and business cards.

MAY 2014 Promotion for the Launch at Newcastle Fashion Week 2014. Distribution of the publication, notebooks and business cards.

JUNE 2014 Launch event at Graduate Fashion Week 2014.Website Launch. Mobile and Tablet APP Launch.Distribution of the publication, notebooks and business cards.

:BUSINESS TIMELINE

:CLIENT TIMELINE:TIMESCALE :ACTIONMAY - JUNE 2014 Advised of the website via Social Networking,

Newcastle Fashion Week or Graduate Fashion Week.WEEK ONE Locate the website online and visit the homepage.WEEK ONE Locate the application for a professional profileWEEK ONE - TWO STEP ONE: Based on occupation apply for a

professional profileTO APPLY: Send details of portfolio, CV and covering letter.

WEEK THREE STEP TWO: Await response on the success of your application.

WEEK THREE STEP THREE: If successful, using the profile template create professional online portfolio.

WEEK THREE STEP FOUR: Add contact details to private account.WEEK THREE STEP FIVE: Chose the updates want to receive, based

upon the indivduals skills and interests. For example PR placements and careers and events in Newcastle.

WEEK FOUR - ON GOING STEP SIX: Receive events, keys and updates relevant for the individual.

ON GOING Receive placements and jobs tailored to the individuals specific needs and skills

ON GOING Have the opportunity to be headhunted for a particular job or placment within the industry.

:BUSINESS TIMETABLEThe business timetable covers all the aspects of the business needed to successful launch the Fashion

Communicator. Each aspect has been covered and explored, including the time management, ensuring the launch of the networking website is successful and ready to be launched.

:CLIENT TIMETABLEThe client timetable covers the step by step process of the client. Covering all the a

spects of their personal experience of creating their own personal professional portfile. The time of each step has been carefully executed and managed in time, to clearly see how long it could take for the client to begin

networking through the Fashion Communicators services.

:BUSINESS COSTS:ITEM :SUPPLIER :COST:WEBSITE

£3,517.97Website Design and build Candy Black £3,500.00Domain (.co.uk) 123 Reg £6.98 (Year)Domain (.com) 123 Reg £10.99 (Year)Maintanence N/A N/AEmail Accounts Candy Black incMobile and Tablet APP Candy Black incSecurity Candy Black incE-Commerce Candy Black inc

:PROMOTION £1,500.00Online Marketing Candy Black incPR Agency - First 3 Months RMO PR and Creative Agency £1,500The Fashion Communicator Facebook

N/A N/A

The Fashion Communicator Twitter

N/A N/A

The Fashion Communicator Linkedin

N/A N/A

The Fashion Communicator Tumblr

N/A N/A

:BRANDING£1,000.00

Development and Research Candy Black incStrategy and Placement Candy Black incBranding and Advertising Useful (3 Months) £1,000

:PUBLICATIONPrint sourcing and management Candy Black incPrint Communication Candy Black incPackaging Candy Black inc

:ASSESTS £450.00Notebook design and print Candy Black £350.00 (x200)Business Cards Candy Black £100.00 (x1000)

:TOTAL £6,467.97

:LAUNCH COSTS

:EXPANSION COSTS

:ITEM :SUPPLIER :COST

Launch Venue Graduate Fashion Week 2014London

£1,500.00

Invitations Graduate Fashion Week IncCupcakes GB Cupcakery £350.00 (x150)Champagne Champers £29.35 (x1) £293.50 (x10)Publication Candy Black £250.00Business Cards Candy Black £100.00 (x1000)Little Black Book - Notebook Candy Black £350.00 (x200)

:TOTAL £2,843.50

:LAUNCH COSTSThe launch costs covers all the logistical elements of the Fashion Communicator launch celebrated at

Graduate Fashion Week 2014. The launch will involve a Fashion Communictor hub situated within the exhibition space, allowing Communicators to find out further information regarding the specalist business. Communicators

will be able to enjoy a celebratery drink and cupcake, then take with them a publication and business card.

:EXPANSION COSTSThe expansion costs covers all the logistical elements of the Fashion Communicator if it were to expand and grow

as a business. This would involve renting an office space and hiring employees to help with the expanding business. The costing highlights the employment costs per hour for each role within the business. This may

continue to grow in the future if the Fashion Communicator expands further.

:ITEM :SUPPLIER :COST

Office Space Hoults YardMaling Studios - Studio 10

£550.00 (Per Month)

Fashion Communicator Intern N/A £10.00 Travel Expenses (Per Week)Headhunter N/A £10.00 (Per Hour)Web Editor N/A £10.00 (Per Hour)Marketing & Events Co-Ordinator N/A £10.00 (Per Hour)Receptionist N/A £7.50 (Per Hour)Personal Assistant N/A £7.50 (Per Hour)

:TOTAL £3,740.00

:CLIENT COSTS:ITEM :COSTStudent (Currently at University) £10.00Graduate (Out of University for one year) £20.00Communicator (Established after University) £30.00

:STUDENT :GRADUATE :COMMUNICATOR:BENEFITSTemplate profile / / /Receive updates and news / / /Receive a Little Black Book / / /Receive placements opportunities

/ /

Receive job opportunities / /Search for placements and jobs on the website

/ / /

Receive event information regarding uni-talks

/

Opportunity to be headhunted

/ / /

The range of prices for the different client profile has been based upon the occupation of the client. A student profile is the cheapest fee charge, as this is based upon the occupation of a student and the discounts they receive based on this. The occupation of Graduates and Communicators suggests they can afford a high fee charge for a

professional profile. Each client may receive different advice and opportunities based upon their personal occupation, needs and skills which they may highlight when creating their professional profile. Once the client

moves forward within their career, for example graduating from University the fee of the profile will be amended alongside this.

:INCOME FORECAST:ITEM :TIME :NUMBER :COST :TIME :NUMBERS :COSTStudent Profiles March 2014 10 £100.00 July 2014 25 £250.00Graduate Profiles March 2014 5 £100.00 July 2014 15 £300.00Communicator Profiles

March 2014 5 £150.00 July 2014 15 £450.00

:TOTAL March 2014 20 £350.00 July 2014 55 £1,000.00

The profile profit outlines the estimated income from clients showcasing on the Fashion Communicator. By July 2014, after the promotion and launch at Graduate Fashion Week, the

Fashion Communicator aims to have a range of 55 clients showcasing online totally an estimated £1,000.00.

:VENUE INFORMATION:LOCATION Hoults Yard, Walker Road,

Newcastle upon Tyne NE6 2HL:VENUE Maling Studios - Studio 10 :COST £550.00 (Per Month):SIZE 225sqft (4-5 Person Office):INCLUSIVE Business Rates / Building Insurance / Central heating / Water rates /

Security / Repairs and maintenance / Fire Alarm System / CCTV / Intercom System / Cleaning of common arears (Corridors, toilets, kitchens) / Landscaping

:EXCLUSIVE Electricity (Submetered):INFORMATION Situated on the ground floor of a 3 storey building, this spacious office

features original steel pillars and wooden beams. Studio benefits from excellent natural light, CAT 5 cabling, secure entrance with fob and entry phone system, heating and shared use of WC and kitchen facilities.

:NAME :COSTSBusiness Costs £6,467.97Launch Costs £2,843.50Expansion Costs £3,740.00:TOTAL £13,051.47

:OVERALL COSTS

The overall costs outlines each section of launching the business and creating a total costings overall. Resulting in an estimated costing of £13,051.47.

CHAPTER EIGHTSUMMARY

To summarise the creative strategy of the Fashion Communicator, all logistical aspects of the concept have been covered and explored. Highlighting any potential issues that may arise throughout the business.

The main issue highlighted is the funding for the business, therefore a thorough business plan will be drafted and finalised to achieve the funding needed from an investor or a business bank loan.

An estimated time-line and a range of costing charts have been explored throughout the document. However as they are a forecast for the business, they may change as the business

begins, therefore may need to be revised at a later date and updated for the current state of the business.

As each element of the Fashion Communicator has been highlighted and explored, the estimation for the success of the business is positive. However as the Fashion Communicator

aims to fill a gap in the market providing a tailored and specialist service, the success rate of the business is dominated by it’s target clientele and whether they feel it is a good quality service to fund.

:SUMMARY

Figures One/Two/Three: http://pinterest.com/snapindex/uni-inspirations/Figure Four: http://thefashionnetwork.co.uk/Figure Five: http://candyblackdesign.com/profile/Figure Six: http://candyblackdesign.com/#/graduate-fashion-week/Figure Seven: http://candyblackdesign.com/#/graduate-fashion-week/ (Edited by Jessica Robertson)Figure Eight and Nine: http://pinterest.com/snapindex/uni-inspirations/Figure Ten: http://snapindex.tumblr.com/Figure Eleven: http://candyblackdesign.com/profile/Figure Twelve: Newcastle Fashion Week 2012 - http://www.facebook.com/nclfshnwkFigure Thirteen: http://www.gfw.org.uk/

:REFERENCES

THE FASHION COMMUNICATOR

JESSICA ROBERTSON