UXcamp Europe 2012, Berlin, 26th of May

Die nexum AG ist Beratung und Agentur für digitale Medien.

Roland Latzel, Senior Consultant, nexum AG

The Evolution of Web Search UX

Who

Roland Latzel, Senior Consultant[Strategic Consulting, SEO, Social Media]

Connect

@rolandschupp

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Search Evolution Milestones

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00.

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Copyright by JoshuaDavisPhotography

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01.

1st real Search Engine

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01.

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02.

PageRank /Linkpopularity

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02. PageRank / Linkpopularity

2000

Google Toolbar (visible PR)

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03.

Local Search

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Copyright by Mark Strozier

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03. Local Search

2005

Google launches local Business Center

2009

Google launches Google Places

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04.

Personalization

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04. Personalization

2005

Google adds WebprotocolGoogle delivers different SERP to logged‐in Users

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05.

Universal Search

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05. Universal Search

2007

Google adds Vertical SearchResults to the Web Search[Maps, Images, Videos, News, Shopping…]

The End of the generic „10 Blue Links SERP“

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Copyright by Ayelie

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06.

Instant Search

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06. Instant Search

2008

Launch of Google Suggest

2010

Google InstantInstant Previews

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07.

Real Time Search

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07. Real Time Search

2009

Google Caffeine![Twitter, Google News, Plurk, Friendfeed…]

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08.

Social Search

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08. Social Search

2010

Google & Bing approve SocialSignals

2011

+1‐Button in Search ResultsGoogle+ launched

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08. Social Search

2012

Google „Search+ Your World“Bing Social Search

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09.

Google „Panda“ Update

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09. Google „Panda“ Update

2011

Better SERP Content Quality

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10.

[your input here]

Search

Semantic Search

Facetted Search

Search via Social Services, i.e. Quora

Mobile Search

Search Box

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Upcoming trends

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Ok, some already started…

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01.

Semantic Search

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01. Semantic Search

LSI (Latent Semantic Indexing)[Synonyms, Questions, Related Queries…]

Wolfram Alpha

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02.

Multi‐DeviceSearch

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02. Multi‐Device Search

Smartphones, Tablets[ok, boring…]

What about…[Hybrid TV, Automobile, Kitchen…]

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03.

Content & UX Impact

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03. Content & UX Impact

Content Quality and UX boostSEO‐Performance[Site Performance][Bounce Rate][Page Views][Social Signals]

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04.

SoLoMo

Stupid abbreviation anyway…

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04. Social Local Mobile

Further Integration of SocialSignals (Social SEO)Searches fromMobile Deviceswill increase[Local Context][Input: Audio][Input: Camera]

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05.

„SEO is dead!“

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05. „SEO is dead!“

SEO is not only about Links and  TechContent (Strategy) is vitalUX is vitalSocial Media is vitalProduct Understanding is vital

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Roland Latzel, Senior Consultantroland.schupp@nexum.deTel. ++49 (0)221 56 939 4124nexum AGMaarweg 149 – 161, 50825 CologneGermany

Thanks for joining and listening!

Bild

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