the evolution of digital ecommerce
TRANSCRIPT
The Evolution of Ecommerce
Damien Bennett Head of Strategy - Net Media Planet
@damiennmp
Technology is Changing Behaviour The way we travel The way we discover The way we care
Two Areas that will Change E-Commerce
2. Payment Options 1. Machine Learning
1. Machine Learning
1. Machine Learning
Two Areas that will Change E-Commerce
2. Payment Options 1. Machine Learning
2. Payment Options 2. Payment Options
2. Payment Options 2. Payment Options
2. Payment Options 2. Payment Options
2. Payment Options 2. Payment Options
Three predictions Predictions 1. Shorter Customer Journey 2. Transactions Across Wider
Channels 3. Change in Consumer
Behaviour
1. The customer journey will become shorter The Customer Journey will Become Shorter
1. The customer journey will become shorter The Customer Journey will Become Shorter
1. The customer journey will become shorter The Customer Journey will Become Shorter
ORDER NOW!
Three predictions Predictions 1. Shorter Customer Journey 2. Transactions Across Wider
Channels 3. Change in Consumer
Behaviour
2. Your website will become less important Transactions Occur Across Wider Range of Channels
Three predictions Predictions 1. Shorter Customer Journey 2. Transactions Across Wider
Channels 3. Change in Consumer
Behaviour
3. Consumer behaviour will change
Harder Easier
• Spoon feeding products leads to less discovery
• Less control of creative
• Less control of user experience
• Suggestions benefit new advertisers
• Less requirement to build expensive hosted experiences
• Fairer playing field
Consumer Behaviour will Change
Top tips
1. Embrace the changes • Early adopters will be rewarded
2. Invest in your brand • Direct traffic will have a premium
3. Ensure you are measuring performance correctly • Don’t overestimate channels with “Buy Now” options
Top Tips
Questions
• I hope this presentation hasn’t been too “cheesy”
• I’d brie delighted to answer any questions
Questions?
Damien Bennett Head of Strategy - Net Media Planet
@damiennmp