the event issue 6

ISSUE 06 | 2015

+ THE WATERFRONT Cape Town's Star in the Spotlight

+ GREENING YOUR EVENT All You Need to Know

+ CRUISES AND CONFERENCES Why Not Combine the Two?







CONTACT SUE-ANNE MAREETel: 021 674 0646 | email: [email protected]

CONTACT SUE-ANNE MAREETel: 021 674 0646 | email: [email protected]

CONTENTS | 01www.theevent.co.za

02. Tech Talk: Data for Africa

04. Joburg Climbs in the 2014 ICCA Rankings

05. New Organisers’ Association to be formed

06. Leading Global DMCs Form Strategic Alliance

07. CTICC Hosts Its First National Conference Week

08. New Hospitality College Opens in East Africa

10. Greening Your Event in 2015

16. Markex 2015: A Chat with Joshua Low

20. Cruise Conferencing and Incentives: A World of Opportunity at Sea

22. Conferencing at the V&A Waterfront

28. Indaba 2015: Bringing Africa Together

29. Event Greening Forum to Pave the Way for Minimum Standards

30. Movers and Shakers

32. Ghana: Vibrant, Decadent and Stealthily Advancing

34. Associations

36. Directory

GREENING YOUR EVENTTurn to page 10 for a detailed guide to this vital topic and its impact on our industry.

10

20FANCY A CRUISE?There’s no reason you can’t mix conferencing and cruises. In fact, they make a rather tasty cocktail!

22CONFERENCING AT THE V&A WATERFRONTKim Muller explores one of Cape Town’s many gems, and is astounded by its diverse offering.

ASSOCIATION SHAKE-UPHeavyweight organisers will be breaking ties with EXSA and forming their own association body.

05

© Pete M

altbie

02 | TECH TALK WITH KIM www.theevent.co.za

Data is a vast and loaded word. Essentially it is defi ned as facts and statistics collected together for reference or analysis, but with

the internet in mind, it becomes so much more. Data – big data especially – plays a key role in identifying common behaviour, improving relevancy, helping with fl exibility and social networking, and showing us that not all audiences are created equal, but are actually increasing in their diversity. In today’s digital age, data can help move your business forward, help you improve how you reach customers and so much more.

Data on Africa and the quality thereof has always been a problem for researchers and businesses. But this has recently begun to change as those on the continent realise how important it is for development. This month I’ve scoured into the annals of the interweb to fi nd out exactly what digital data trends we’re seeing across the continent.

1. African brands are going digital – and mobile!In February this year, Lagos was the fi rst African city to host Social Media Week, a global new media franchise. We’re all aware that mobile is the future of Africa, but there are many businesses who still have not readjusted to the fact. This is all beginning to change as companies take to social media to create better brand awareness, run competitions, get the word out on their CSR initiatives and of course, collect more data on their consumers. “At some point all our content will probably come from

mobile and we’ll just fl ick it to our TV screens so it’s bigger,” Nigerian Rapper M.I predicted at SMW Lagos. “The screens will be interchangeable but the source will be mobile.”

2. We need an “African Data Revolution”Or at least, that’s what the Africa Data Consensus decided in Addis Ababa earlier this year. According to the conference report, “a sustained data revolution is needed to drive social, economic and structural transformation in every African

country.” The report says the building blocks are in place, with national statistical offi ces as the backbone. The challenge, however, is that in today’s world a broad data ecosystem is needed to spans the entire value chain. And that’s a pretty big job if whole countries are involved. Read more at www.uneca.org/datarevolution and watch this space.

3. Africans are standing up for their digital rightsNnenna Nwakanma is co-founder of The Free Software and Open Source Foundation for Africa and is one of the bright voices standing up for the continent’s digital rights. A recent Deliotte report (more data!) estimated that if internet penetration rates in developing countries could be raised to those of developed countries, GDP growth would climb by 72% and 140 million new jobs would be created. That’s massive number that African countries simply cannot afford to ignore, and with it comes a fi ght to secure Africa’s digital future. Nnenna sums it up nicely: “The internet has grown so powerful that many, governments and businesses alike, want to colonise it for their own ends. Just as the Windhoek Declaration resulted in World Press Freedom Day, the African Declaration on Internet Rights and Freedoms is an opportunity for Africa to take a leading role in advancing communication rights and securing Africa’s growth in the digital era…The biggest threat to the Web today is not actually from companies or governments. Instead, the biggest threat is us simply taking it all for granted.”

DATA FOR AFRICAAll images ©

DeathtoStock photo

Data – big data especially – plays a key role in identifying common behaviour, improving relevancy, helping with fl exibility and social networking, and showing us that not all audiences are created equal, but are actually increasing in their diversity.

““

All images © DeathtoStock photo

04 | NEWS www.theevent.co.za

After an astounding jump of 92 places in 2012 [from 234 to 142], Joburg has continued its steady climb, clocking in at

position 136 in 2013 and now position 101 in 2014. In addition, the City celebrates the improvement in their African rankings, up from number four in 2013 to number two in 2014.

“We’re thrilled to learn about the improved ICCA rankings for our City as this is yet another demonstration that Joburg is a city at work. This comes hot on the heels of many accolades including being MasterCard’s Most Visited City on the African continent in 2014,” says Executive Mayor, Councillor Parks Tau. “Events play an important role in bringing tourists into our City, at the same time contributing to the building of our brand internationally and changing negative perceptions about our destination,” Tau adds.

ICCA Rankings are announced annually by the International Congress and Convention Association (ICCA), based

on the number of rotating international association meetings hosted in a particular destination. ICCA now is one of the most prominent organisations in the world of international meetings. It is the only association that comprises a membership representing the main specialists in handling, transporting and accommodating international events. ICCA’s network of almost 1 000 members spans the globe, with members in over 90 countries worldwide.

“Joburg’s continued improvement in its ICCA rankings is thanks to a collaborative effort with our industry partners, peers and stakeholders and confirms the City’s status as a world class events business events destination,” he says.

Hosting events has a direct and positive economic and development impact on the City and all who work and play within its boundaries. Economic benefits include spend, job creation and changing the perceptions of visitors to a city. Large business events often attract between 500 and 1 000 international registrants, who

generally stay for between three and six days, with a direct or indirect contribution to the tourism value chain, including accommodation, restaurants, tourist attractions and transport services.

Business tourism creates an ideal leveraging point to promote the City, not only as a premier destination for business (as the continent’s financial and commercial hub) but also as an all-year-round destination for leisure, lifestyle, sports and mega-events and, even more importantly, as a centre for trade development and investment purposes.

Visitors to big-ticket events also benefit from the local tourism scene, which has boomed over the past twenty years and has seen an impressive increase in the number of visitor attractions, precincts, museums and sites highlighting Johannesburg’s complex and fascinating story. These include the Origins Centre, Hector Pietersen Memorial and Museum, Museum Africa, Montecasino and the SAB World of Beer.

Joburg Climbs in the

2014 ICCA Rankings

© SA

Tourism

NEWS | 05www.theevent.co.za

Our trading conditions change so regularly, it makes long-term predictions for our industry and business difficult.

At the time when we started the business in 1996, our main goal was to make a single sale of our sole product, a pop-up system. Now 19 years later, we sell portable, system and custom exhibition stands. We are also involved in large

shell scheme installations and turnkey projects like COP 17, COP 11 and Meetings Africa, and employ around 200 staff members.

Scan Display is doing more and more custom work and large infrastructure projects. We are also targeting African business and have made some inroads there, although it takes time to become established in these markets.

In terms of the size of the company,

I believe we will grow as we do more big infrastructure projects and our activity in Africa develops.

Even though we are facing many issues in South Africa like power cuts and limited economic growth, I believe that the future is rosier than for other African countries which are still challenged by major infrastructural issues and political turmoil.

The Future of Scan Display

An Event ExclusiveThebe Reed, Specialised Exhibitions

and Synergy Business Events will be breaking away from EXSA and intend forming their own

association. Carol Weaving spoke exclusively to The Event: “Firstly to clarify, myself (Thebe Reed), Leatitia van Straten (Specialised Exhibitions Montgomery) and Amanda Margison (Synergy) have all resigned with immediate effect from the board of EXSA. We are however still paid up members of EXSA until the end of the year. We are formalising the new association now with members only having to contribute from 1 Jan 2016. We want to continue to work with EXSA and our intention is to engage with them in this regard.

We have overwhelming support both locally and internationally and it has been a very long time since the Organisers have come together in such a united and cohesive fashion for the greater good of the Organising community and indeed the industry.

We feel that EXSA in it’s current form is introspective, slow and focused on internal issues and drivers. We believe that the interests of suppliers and service providers differ greatly from those of the organisers. We as organisers are not making the progress we should be if we are to grow, develop and regulate the organiser side of the industry. EXSA is very supplier led and we feel that they are not serving the best interest of the Organisers - we have therefore decided to break-away in order to focus on the more important and urgent issues that organisers are faced with. - we are still willing to align with EXSA and have a working relationship with suppliers and venues to discuss common industry issues.

We believe that Exhibition Organisers need a collective voice to lobby various stakeholders. Priorities need to be on annual research and industry benchmarking, tracking trends and quantifying our industry in terms of its size and value, managing the behaviour of organisers

and how they look after their obligations and discharge those obligations to exhibitors and suppliers, marketing the medium, and talking to marketers to be responsible in terms of their application of exhibitions as a medium. Having an industry body where its members self-regulate and an opportunity for exhibitors to have some sort of recourse to approach that body to assist them in a conflict situation with an organiser. A strict code of conduct needs to be adhered to which will give exhibitors a level of comfort that organisers are behaving according to that code of conduct.

The Organisers have already committed to investing in long overdue industry market research which we are commencing with immediately and have already briefed intothe research company. The organisers are funding this directly for the benefit of all organisers who will be members of the new association. The last research done by EXSA was 10 years ago.”


Pacific World has recently confirmed a strategic alliance with JTB Global Marketing & Travel, Japan’s leading Destination Management Company.

Through this partnership, Pacific World will leverage the strength of JTB Global Marketing & Travels’ incoming business and align themselves to provide leading meetings and events services in Japan.

The alliance will enable Pacific World to showcase Japan as a meetings and incentive destination – to their network of corporate and agency meeting planners worldwide.

Herve Joseph-Antoine, Global MD of Pacific World commented, “Japan is known as an inspiring traditional destination, but the country is recently being rediscovered by corporates and associations based in the Americas and Europe as a key strategic

destination for conferences and events in the Asia Pacific region. We have a long past working relationship with JTB, now is the time to formalize this commercial alliance and offer a ‘new Japan’ value proposition to our clients together.”

Haruhiko Sakano, Director of Sales & Marketing at JTB Global Marketing & Travel Inc., said: “Pacific World is one of the most reputable DMC in the MICE industry. We are confident that with this strategic alliance we are able to cover the Asian region and both our companies will be able to strongly promote our destinations along with the rapidly growing Asian market.”

Through its strategic alliances, Pacific World now covers two of the most important markets and destinations for meetings and events; Japan and USA. Together Pacific

World, JTB Global Marketing & Travel and ACCESS Destination Services provide the most complete, integrated and global DMC solution available to clients.

Founded in 1980 in Hong Kong, Pacific World is a dedicated destination and event management company operating in 31 countries and over 100 destinations in Asia, Europe, Middle East and Africa. Pacific World and North America leader ACCESS Destination Services have formed a strategic alliance in March 2014, offering access to 80 destinations around the world to agencies, corporates and associations. JTB was founded in 1912 as Japan Tourist Bureau, an organization that was founded in cooperation between the government and the private sector with a mission to invite and serve the needs of visitors from abroad.

Leading Global DMCs Form

Strategic Alliance

The 2015 Jacaranda Show is around the corner again and like its predecessor “The Pretoria Show”, this year’s event will once again showcase new

greening ideas and products. Showcasing the latest and best greening technological advances and best practise methods for not only the agricultural sector, but that same technology can be implemented in the everyday lives of suburbanites, allowing people from all walks of life to efficiently produce food, reduce harmful gas emission and contribute to the greening effort.

Environmental impact awareness and greening practises have long been utilised in one way or another in agriculture. With technological advances, these new methods are now allowing small and large-scale farmers to enter the market and produce crop yields that make economic sense on much smaller pockets of lands.

Furthermore, the same technology is been implemented in high-volume, high-rise

buildings in our cities, enabling residents to enjoy fresh and affordable produce, while these gardens assist with air quality and aesthetics in what was a bleak concrete jungle.

A large focus will be on vertical farming techniques. Vertical farming techniques involve integrating various component of hydroponics, aquaponics and solar energy that are wrapped up in a relatively small but powerful greening package. This unique system which is defined best by Wikipedia as: A food production system that combines conventional aquaculture (raising aquatic animals such as snails, fish, crayfish or prawns in tanks) with hydroponics (cultivating plants in water) in a symbiotic environment.

In an aquaponic system, water from an aquaculture system is fed in to a hydroponic system where the by-products are broken down by nitrification bacteria into nitrates and nitrites, which are utilized by the plants as nutrients. The water is then recirculated back to the aquaculture system.

The whole system can be operated

completely off the power grid by solar energy. The applications of such technology both in commercial agriculture and suburban and city environments are huge.

Some of the other greening technology that will be on display and discussed:• Various greenhouse production

techniques, products and methodologies• Renewable energy solutions such as solar

power technologies.• Recycling, which will highlight compost-

generation technology using natural methods such as worm-farm technology.

For more information about this year’s show visit www.jacarandashow.co.za or contact Hendrik Van Gass 082 553 0343 or 012 327 1487.

JacarandaShowcasing cutting edge greening ideas for agriculture and urban living.

Agricultural Show 2015

NEWS | 07www.theevent.co.za

The Cape Town International Convention Centre (CTICC) hosted its first National Conference Week from 4 to 8 May 2015. The

event, which was geared at targeting an intimate group of twenty attendees each day, exceeded attendance expectations with scores of conference organisers, corporates, event planners and service providers arriving every day to get a detailed understanding of the centre’s service offerings and packages.

The CTICC has an array of packages available to meet their clients’ needs, from exhibition hall banqueting packages for a

minimum of 700 guests to meeting suites for a maximum of 24 guests, all geared to transform ordinary gatherings, into extraordinary experiences.

Attendees were treated to a smorgasbord of tasty indulgences, uniquely created by the CTICC Executive Chef, Warwick Thomas, as a peek into the infinite culinary possibilities that can be presented to accompany any event, intimate or large.

The CTICC is a one-stop centre, where often the key to a successful event relies on having on-site service providers who are well-versed with the CTICC’s operations and are ready to accommodate last

minute requests and amendments to the programme. The CTICC’s preferred service providers, i.e. Farm Design, IVTM, Prosperis and Sorento led with the latest industry trends in décor and technology services and flawlessly demonstrated their expertise to take the challenge out of hosting a successful event.

There was something to be learned by all who attended, from those organising an event for the first time, to the repeat clients seeking innovative ways to keep their events current and dynamic. After a full morning session, the event concluded with a CTICC site visit.

CTICC Hosts Its First National Conference Week

© C

TICC

© C

TICC


On 23 May, the Boma International Hospitality College welcomed its fi rst students. The institute is arguably the best addition

to the East African region’s hospitality and tourism training colleges and will be run in partnership with the Alpine Center.

“Alpine Center Switzerland is privileged to be a partner of BOMA International Hospitality College in jointly launching its state-of-the-art programmes of study in Kenya, a country that has been renowned for its dynamic hospitality and tourism industry, an industry that is the second largest source of foreign exchange revenue in the country,” Sybil Hofmann, Alpine Center’s President of International Programmes said in a welcoming letter to students. “All our programmes include periods of industry

placement where students are able to put their acquired skills into practice and gain a better understanding of the workings of the fascinating industry of hospitality and tourism.”

Boma Hotel’s Abbas Gullet and Mugo Maringa commented in their welcome: “We shall…concentrate on training for specialists, not generalists; craftsmen, not ‘chiefs’ and, allow enough time for practical training and coaching in a top class hotel environment. Our graduates will be able to perform beyond their employers’ expectations from day one, and save the employer time and money that is usually spent on training new employees. This will make the graduates the preferred candidates in the job market.”

Certifi cate and diploma courses lasting

between one and two years each, are on offer for a range of functions in the hotel industry, while Alpine offers an advanced diploma course for hospitality management, a 3-year programme.

Boma International Hospitality College has specialised courses that build on developmental issues relevant to each academic year, allowing students to learn how to manage themselves effectively to maximise potential. “Our mission is to provide excellence in education as we prepare highly qualifi ed personnel for a variety of positions in the local and global hotel industry. We are committed to the success of each student, and to meeting the needs of the hospitality industry at large!” the institute’s website reads. Courses commenced on 25 May 2015. For more info, visit www.bihc.ac.ke.

New Hospitality College Opens in

East Africa

Simon R Jonssont: +27 11 892 5966

m: +27 84 700 8787 f: +27 86 603 8576

e: [email protected]

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10 | FEATURE www.theevent.co.za

GREENING EVENTS IN 2015

by Kim Crowie

“We can’t live in the world and take it for granted. Healthy businesses need healthy societies and healthy societies need a healthy ecosystem.”

© H

otel Verde

Initially, I struggled with an opening line that would truly grab the attention of readers and alert them to the fact that greening an event is not an option anymore – but should

be a given. We cannot ignore the fact that our planet is dying any longer, and I believe that Antoinette McInnes of E’Yako Green says it best in the quote above! In South Africa we are lucky enough to be riding the crest of the green wave on the continent, with a number of unique initiatives that have been top of mind in recent years. But, according to the Event Greening Forum (EGF), we are still nowhere near where we need to be, especially in terms of standardising the system and ensuring that companies aren’t simply ‘greenwashing’ their products and events.

Simply defi ned, event greening “takes the same basic sustainable principles and practices around energy effi ciency, water conservation and waste reduction, but pulls it through the events industry in a practical manner,” EGF

Chairpersons Justin Hawes, Greg McManus and Grace Stead told me. “It is about critically looking at your actions and determining what you can do to be ‘eco-friendly’. It is about taking responsibility for our actions.”

But why is greening so important for the eventing industry in particular? And why should you and I sit up and pay attention? “By virtue of an event’s temporary nature, the events industry can be extremely wasteful,” the EGF says. “The elements of an exhibition, conference or event are usually destroyed and discarded once the event is over. This is very wasteful, making greening really important for our industry. As an industry, the event sector has immediate and very large impacts because of the transient nature of their clients. Unlike hotels, where occupancies are relatively low and guest impacts could be spread out over a period of days, the meetings sector attracts many times more guests and delegates in short periods, making its impacts more severe.”

There are, of course, means by which to combat this, and one of the ways to do so is educating and training people in the best business practices for greening. The EGF is on the forefront of this movement and has, since its inception in 2011, promoted event greening though various training sessions, the development of guidelines and promoting awards to give recognition to responsible events. They are now in the midst of developing standards through a Technical Working Group, which aims at regulating the industry in the long term.

Another humongous reason why event organisers, suppliers and everyone in between should pay attention is because the greening of events is a largely untapped market. According to a 2007 trend report entitled An Inconvenient Booth, a market for green exhibiting options exists – to the tune of an estimated US$9.24 billion. Although that number may have changed slightly over the last eight years, its

Africa’s greenest hotel; Hotel Verde


GREENING EVENTS IN 2015

by Kim Crowie

“We can’t live in the world and take it for granted. Healthy businesses need healthy societies and healthy societies need a healthy ecosystem.”

© H

otel Verde

Initially, I struggled with an opening line that would truly grab the attention of readers and alert them to the fact that greening an event is not an option anymore – but should

be a given. We cannot ignore the fact that our planet is dying any longer, and I believe that Antoinette McInnes of E’Yako Green says it best in the quote above! In South Africa we are lucky enough to be riding the crest of the green wave on the continent, with a number of unique initiatives that have been top of mind in recent years. But, according to the Event Greening Forum (EGF), we are still nowhere near where we need to be, especially in terms of standardising the system and ensuring that companies aren’t simply ‘greenwashing’ their products and events.

Simply defi ned, event greening “takes the same basic sustainable principles and practices around energy effi ciency, water conservation and waste reduction, but pulls it through the events industry in a practical manner,” EGF

Chairpersons Justin Hawes, Greg McManus and Grace Stead told me. “It is about critically looking at your actions and determining what you can do to be ‘eco-friendly’. It is about taking responsibility for our actions.”

But why is greening so important for the eventing industry in particular? And why should you and I sit up and pay attention? “By virtue of an event’s temporary nature, the events industry can be extremely wasteful,” the EGF says. “The elements of an exhibition, conference or event are usually destroyed and discarded once the event is over. This is very wasteful, making greening really important for our industry. As an industry, the event sector has immediate and very large impacts because of the transient nature of their clients. Unlike hotels, where occupancies are relatively low and guest impacts could be spread out over a period of days, the meetings sector attracts many times more guests and delegates in short periods, making its impacts more severe.”

There are, of course, means by which to combat this, and one of the ways to do so is educating and training people in the best business practices for greening. The EGF is on the forefront of this movement and has, since its inception in 2011, promoted event greening though various training sessions, the development of guidelines and promoting awards to give recognition to responsible events. They are now in the midst of developing standards through a Technical Working Group, which aims at regulating the industry in the long term.

Another humongous reason why event organisers, suppliers and everyone in between should pay attention is because the greening of events is a largely untapped market. According to a 2007 trend report entitled An Inconvenient Booth, a market for green exhibiting options exists – to the tune of an estimated US$9.24 billion. Although that number may have changed slightly over the last eight years, its

Africa’s greenest hotel; Hotel Verde

FEATURE | 11www.theevent.co.za

An example of a green exhibition stand

© Event G

reening Forum

core message is still pertinent today. For this kind of market to become a reality, “exhibitors and suppliers alike fi rst must overcome a number of obstacles that currently impede broader adoption of green solutions across the industry.” The study revealed that 51% of exhibitors believed adopting greener practices would enhance their companies’ brand and image, while 38% of exhibitors had already taken steps toward adopting green exhibiting options and 89% of exhibitors would be willing to adopt green options if those options performed as well as and cost the same as traditional exhibiting options.

Ricky Da Costa, General Manager at Jacaranda Events, a company who runs the annual Jacaranda Agricultural Show, believes that above all, the exhibition industry should be setting an example. “Being in the events industry, we are in the business to demonstrate and create trends; our industry has a huge responsibility to set the correct trends and educate on the importance of greening.”

This year in South Africa, particularly as we experience power shortages, there’s been a rise in greening initiatives related to the reduction of power consumption. “We need to acknowledge that we are in the middle of an energy revolution,” says Grace Stead, Chairman of the Southern Team of the EGF. “We did not have the pressure around provision of energy ten years ago, and we used to have the cheapest electricity in the world. Now we need to be much more proactive in managing our energy needs and look at innovative ways to reduce consumption. Fortunately this comes at a time that technology is rapidly improving with lights and equipment being much more effi cient and versatile.”

Opt for the Green StandOne of the fi rst things we consider when we think of greening an event is the construction of exhibition stands. Meetings Africa has been one of the pioneers of promoting the event greening movement in this regard, with annual Green Stand Awards at their trade show. Companies like Scan Display – whose Managing Director, Justin Hawes, is also Chairman of the EGF – promote greener business practices from the ground up.

A rather unique innovation in this sector is Xanita’s X-Board. Most displays were made of chipboard, metal, plastic, Perspex or medium-density fi breboard, all of which brought their own sets of problems along with them. Polystyrene – a foam-based rigid board made

from a petroleum derivative – is not eco-friendly and cannot be recycled, but the X-Board is a completely recyclable laminated board that can be used to create anything from in-store displays to massive signage and even furniture. Xanita’s been around for almost eight years and is represented today in most global markets. Their products are becoming a conference and exhibition staple because the boards can be used for complex stands that can be fashioned into anything. X-Board is lightweight, strong, printable, reusable, customisable, labour saving and most importantly is 100% recyclable.

Another trend in the eventing industry is the use of fabric for branding purposes as a lasting and reusable option, especially for regular exhibition goers. “Fabric is lightweight and easier and more economical to transport compared to hardboard structures which are heavier and more diffi cult to transport, generating a larger carbon footprint,” the EGF Chairpersons explain. The use of LED lighting is also a big energy saver in the long run, while the use of raw rather than painted wood has been a growing local trend at expos.

Pick the Right VenueWhen it comes to the trade shows themselves and the venues they turn to, it’s important to understand that within the events industry, greening is never ‘one size fi ts all’. That said, the principles and requirements for green events are the same for all elements of the industry. According to the EGF, “Venues may implement water jugs and pencils for their facilities in an effort to reduce waste and improve their responsible procurement processes and PCO’s, organisers and sub-contractors need to understand that and work with the venue in

meeting its targets and obligations. Too often, PCO’s insist on bottled water even though they know it to be environmentally harmful and they override the environmental objectives and standards of the venues they use. A lack of awareness is the problem.”

The Forum goes on to say that venues have “a huge role to play and they can make or break an event in terms of greening.” In South Africa, the Sandton Convention Centre and the Cape Town International Convention Centre are examples of venues that have green practices in place. These include on-site waste sorting and the use of LED lights. One of the problems with country-wide implementation of green values in venues, however, is the fact that most meeting spaces were designed and built long before these practices were considered important. For this, Greg McManus, Vice-Chairman of the EGF and with Heritage Environmental Company, has a simple piece of advice: “Choose only certifi ed venues and facilities – and that makes organising a green event almost a walk-in-the-park for any company.”

Da Costa says that the only way event organisers can ensure they have a greener event is by staying on the pulse of what’s happening globally. “Keep abreast of the latest technology,” he says, “There are some amazing ideas and products becoming available that event organisers can adopt and use when creating events. Educate your clients on the importance of being green conscious, and remember we are in the industry to inform, educate and set trends.”

Accommodation during conferences and expos also plays a role in the overall carbon footprint of events and as such, needs to be considered when deciding on a venue. Proximity


Some of E’Yako Green’s offerings Cleaning and sorting E’Yako Green bags

© E’Yako G

reen

is an easy way to cut your footprint, although hotels themselves are implementing green practices. A stellar example of this is Hotel Verde, located near Cape Town International Airport. It is hailed as Africa’s greenest hotel, with every aspect of the design aimed at being as sustainable as possible. It has received numerous awards for some of its innovations. These include recycling bath and shower water for toilet fl ushing, only eight rooms with bath tubs in an effort to use less water, an eco-pool that functions as a living ecosystem, a ‘living wall’ that creates a striking feature and helps clean interior air, wind turbines for renewable energy and regenerative drive elevators. The hotel offers carbon-neutral conferencing at no additional cost.

Spier Wine Estate is another venue that’s at the forefront of green innovation. Not only does it recycle 100% of waste water, 97% of solid waste and most organic waste, but it has a holistic conferencing plan if you’re keen to go completely green. The estate uses energy effi cient lighting, and fi ltered tap water bottled in reusable glass bottles. Leftover stationery goes to local school children, while their food is locally grown on or around the premises. “Spier’s Conscious Conference package includes environmental and social components, supporting our sustainable business ethos. The Conscious Conference Package enables you to join us in supporting local industry, fair trade and our commitment to a sustainable planet. And your delegates will have a great experience in the process!” says Mark Bland, Brand Manager at Spier.

Can Tech Be Green Too? As Da Costa so wisely put it, the latest technology can help create greener events. Of course not all tech advances are environmentally friendly, but there are those that continue to change the way we see eventing. Not only is LED technology a more eco-friendly option, but companies like Lumi are leading the events sector in going completely paperless. Not only are they leaders in real-time audience insight technology and solutions, but they also recently launched an innovative product called Lumi Track, which gives meeting and event organisers the ability to check-in attendees, monitor their attendance and generate reports that offer insight into attendee behaviour.

Another source of innovation is trade shows themselves, where an increasing number of exhibitors are beginning to showcase their creations. The Jacaranda Agricultural Show

is one such event, bridging the gap between agriculture and suburbia. Originally known as the Pretoria Show, it has become synonymous with showcasing innovative ideas, products and methodology for greening and money-saving.

“We will be showing a wide variety of greening innovations to the industry, such as bio diesel solutions, solar energy and recycling animal waste via earth worm farms, the end result being highly nutritional soil to fertilise plants, giving much faster and stronger growth patterns,” Da Costa explains, “The most exciting development that will take centre stage this year is the advancement of Hydroponics and vertical farming systems. This is particularly exciting because this technology not only allows large commercial farmers to produce higher yields per square metre – therefore making smaller farms much more economical and cleaner to run – but the technology can very easily be adapted to suburbia and inner-city, high volume buildings, providing residents fresh, sustainable food sources.”

The Power of the PCOThere are a number of steps that PCOs can take to ensure that their business meetings are as eco-friendly as possible. According to McManus, PCOs and their clients have a large role to play. “The difference in this sector is that in many cases, the PCO or client has the ability to infl uence the way in which the process unfolds by ensuring that they select green venues, make green event decisions and manage and monitor their own performance against a set of targets, objectives and environmental indicators,” McManus explains. “Again, this is a transient sector, and it depends largely on what the venue practices [are], but the ability of PCOs, organisers and event planners to infl uence and bring-about change should not be underestimated. It is a sad fact that unless we

experience the need for change in our fi nancial position, we tend to put-it-off until a later stage, and the immense economic power organisers and PCOs have to bring about that change at facility level is not being used or applied.”

When it comes to bringing a unique yet sustainable offering to a conference setting, E’Yako Green are on the right track. The company is focused on developing, sourcing and supplying South African-made, mostly eco-friendly, promotional products, but it is their ethos that’s most encouraging. “We are social entrepreneurs and our business philosophy centres on doing business with caring and integrity,” says Antoinette McInnes, who together with Carey Moran run the company. “We are a profi t making business but we fi rmly believe that human values don’t disappear just because we are in business. We believe that we can do business and do good at the same time. We apply fair trade principles.” Although they began making eco-friendly products in 2009, the country only really took interest in the trend in 2013 and 2014, and in 2015 they saw sales pick up. “The perception that eco products are boring and expensive has defi nitely changed a lot in last few years,” McInnes explains, “We have seen an increasing trend towards companies wanting or needing to support small South African producers and in particular non-profi ts and community groups. There is also a very defi nite trend towards companies wanting promotional products that are different, creative and unique and have a real feel good ‘story’.”

Their most popular product by far is conference bags made from billboard waste. “Making billboard waste into products is not a simple process,” she continues. “It requires a lot of handwork, labour and specialised techniques. Our suppliers are mostly local small producers or job creation or community

probably take another ten years before greening is automatically considered for every event. “For the next two to five years, Organisers will be under pressure from their clients to create greener events, and green certification will become important.”

“Unless greening is taken a lot more seriously by every organisation involved in the industry, it will remain a fringe activity. There is a complete lack of awareness and commitment to greener events and all role-players need to become more serious about the issues; become more aware of the impacts that we have and make conscious decisions to change.”

McManus offered up these sobering words in conclusion: “Green events faces a number of challenges. Firstly, the lack of commitment by PCOs, organisers, suppliers and facility owners is ensuring that ‘business as usual’ prevails because of (a) a lack of interest in change (b) the ease at which greenwashing is possible and (c) financial understanding. Unless we all take a more serious look at greener events, the legacy that we leave future generations will forever impoverish this country and the greater region.”


initiatives. We partner, mentor and capacitate these small businesses to be part of our supply chain. One of our main roles at E’Yako Green is to mentor our production partners to develop these business skills, assist them with training and bring a sustainable work flow and in turn see real jobs created.”

Hawes confirms this trend, saying, “I have seen this happening extensively in Africa as the value of waste has increased and more and more people are selling waste to make money.” Other conferencing trends include using recycled materials for delegates, and swinging away from table cloths to bare tables and more responsible food products.

How We Can Better the Events Industry Although there is definitely more awareness around the green movement, there are still many challenges we face in South Africa and on the continent. In its first few years, the EGF was focused on establishing the concept of greening within the industry. They now believe we are at a point where we need to consider minimum standards and ways to measure our

impact. The Technical Working Group, which I mentioned before briefly, will address this issue in more detail and compile a framework for implementation over the next five years.

The EGF offers this as their motivation: “The development of standards will assist with two specific concerns: monitoring and benchmarking. There is a concern around ‘greenwashing’, where people simply print on recycled paper and think that is enough to green their event. If you want to say you have a green event, you need to measure the impact and know that it complies with a certain standard. This could either be done through self-declaration or through third-party certification, but either way you need to have standards to comply with. The second concern is for events to know how they compare to other similar events and this is done through benchmarking. If we all measuring our actions in a similar way and comply with the same standard, then we can start to understand how our event is really performing in comparison to other events.” Although the EGF is confident about its mission and about the way in which the industry is moving, they say that it will

As excitement for Markex reaches an all-time high, The Event sat down with Portfolio Director Joshua Low to find out why Markex is the best

platform for marketers and how the show has grown over the last few years.

The Event: Please explain your role and your day-to-day as Portfolio Director at Markex.Joshua Low: My day-to-day function is really to oversee the running of the show, so I work with the Marketing Department, we have

the Marketing Manager Leigh Miller, and the Operations Department to make sure that the show gets delivered. Brian Chirisa and Fran work on the show together, and Fran has been working on Markex for over 20 years.

The Event: Why is Markex the best platform for your exhibitors to reach their clients?Low: We are working mainly through promotions, general marketing, gifting and eventing in South Africa and it is the biggest show in Africa, so it really draws in a lot

of your senior marketing managers and directors, creative people and advertising agencies. Then we also get quite a lot of resellers who visit our traders only or resellers hall. I think as we cover the full spectrum of the marketing, especially the General Trade Hall, it is a good platform for marketing people to procure goods and services across the entire marketing mix.

The Event: How would you say Markex has changed over the years? In previous years it was known as the only corporate gifting kind of show, but it’s so much more now.Low: By separating the Halls, [we now have one] branded as a Resellers Zone, which is your promotional gifting companies who sell to resellers and the General Trade Hall - which covers the rest of the marketing mix. I think that separation has helped. This year we have added a lot more content. ‘People are finding it more difficult to get out of their office during the day, so we have tried to improve on the content of the show, to enhance the visitor value proposition. This includes running, for the first time, two free to attend seminars. The MICE Academy will also be running a half-day workshop for Senior Marketing Managers on the last day of the show (4 June). MASA (Marketing Association of South Africa) will be running a half-day, CPD-accredited workshop for Chartered Marketeers on the second day of the show (3 June). People can visit the website for more information about these workshops and seminars. So we try and keep it a vibrant, creative type show.

What we found over the years for the downstairs hall, the Resellers Zone, most of the resellers who attend are owners of small to medium size businesses. So for the programme for the bottom hall, all topics are aimed at owners of small to medium-sized businesses to help them manage or run their businesses better. [For example,] how to sell effectively in your sector, how to manage the cash flow better, and effective management of staff and leadership skills. Super soft skills that the owners of these businesses can use within their own environment.

And then for the upstairs hall that is mostly aimed at marketing managers and ad execs, we have things in specific areas in the marketing mix like social media, digital marketing, marketing trends and marketing into Africa.

16 | SPOTLIGHT www.theevent.co.za

MARKEX 2015: AChatwithJoshuaLow

especially eventing and promotional gifting sectors, and we find that they quite often or more often than not re-sign the next year’s show within a month or two of the show taking place.

The Event: Which speakers are you looking forward to the most and why?Low: The two topics I have come up with that we have people presenting on – on the second and third day which I am looking forward to the most – is the Top 15 Marketing Trends, which Candice Goodman is doing. She is CEO of Mobitainment and Head of Training at the Mobile Marketing Association of South Africa and is worth it. On the last day is Marketing in Africa with Jan Hutton, Associate Director at Deloitte Consulting. The reason I like the second topic is that a lot of our clients now are trying to do more work into Africa, but before they engage in that process they are very keen to understand what some of the challenges and drawbacks are and the considerations they have to give before they venture down that road.


The Event: What would you say if you had to sum up the key benefits firstly for exhibitors and secondly for attendees?Low: If you look at the post-show reports, you know we get a lot of marketing managers, marketing directors and advertising execs who attend, and a lot of owners of reselling companies are corporate promotional gifting guys so it’s not just the quality of the people who come through, but also the number of people. We get roughly 10,000 people attending the show for three days and there are very few, if any, other types of platforms where you can access so many people within a fairly limited period of time.

So I think that’s really the key benefits for the exhibitors. For the visitors, again, it’s just nice to be able to go to one area or event which caters for the full marketing mix. So if you are interested in PR companies, advertising agencies, event companies, promotional companies, whatever you are really looking for is catered for within the Markex exhibition. And while you are there, as I said we have got a number of free-to-

attend seminars and competitions, and the seminars will cover content on the latest trends in the marketing sector and then specific areas, like how to make the most of digital marketing campaigns or looking at things like direct marketing and whether it is sustainable or not.

So again, if you are a marketing manager and you are attending, you not only get an option of seeing a wide range of suppliers you might be interested in engaging with, but also staying up to date with the latest trends and innovations in the industry.

The Event: Is there a vetting process for the exhibitors? How do you make sure only the crème de la crème are exhibiting?Low: We obviously try vetting. The Markex brand has been running for such a long time, [and has] quite a strong brand equity in the marketplace, so we don’t want to have suppliers on that are not selling to marketing people and that is the sort of check we do before-hand. But as the brand is so strong we find that we do generally have most of the big brands within the sector exhibiting –

Top 10 Corporate Gifting Trends in 2015Promotional gift companies offer corporates unique ways in which to spoil their clients and staff. Markex is one of the biggest marketing shows and as such, attracts a number of gift buyers, resellers and of course manufacturers. Here are just a few of the gifting trends we’ve noticed this year:1. Power banks continue in popularity,

with a number of companies offering unique solutions like custom shaped banks. People increasingly need their cell phones and tablets at hand and these nifty gifts can be a valuable branding tool.

2. Stationery is always in vogue, with some of the latest designs being showcased at Markex – from Italian leather notepads and embroidered fancies to branded products, folders, notebooks, diaries, pens and more.

3. Branded clothing is a great idea for

company retreats and teambuilding getaways, from golf shirts to utility waistcoats. A number of companies, like Jonsson Workwear, Javelin, Mass Supply Clothing, Fruit of the Loom and many others offer a wide selection of options.

4. Laptop and tablet covers have become more and more popular as business folks increasingly use high-tech gadgets. Most corporate gifting companies have a range of offerings in this department.

5. Encourage fitness in your company by opting for healthy gift giving. This includes a range of drinkware, as well as heart rate watches, pedometers, digital jump ropes and the nifty Backpack in a Bottle.

6. Sometimes the best gift isn’t one you can hold in your hands, but an experience that creates lasting memories. Vouchers for exciting holidays and trips are ideal for corporates looking to do something out of the ordinary.

7. USB memory sticks will never go out

of fashion – everyone needs a little extra space in their electronic lives. Branded flash drives are ideal for keeping your company’s name top of mind.

8. Gourmet food has become a winning gift for both clients and employees. Wine and food basket are ideal for tantalising the lips, while food related gifts, like wine corking sets, have proven to be equally popular.

9. Give a gift to a needy charity in your clients’ name can be rewarding for more than just the company and the charity. Clients tend to like it, too, and it’s a great way to avoid unwanted gift returns or difficult compliance regulations.

10. Eco-friendly gifts are rather popular, especially in southern Africa. Companies like Eyako Green have fascinating conference bags and other green gifts made from old pvc billboards and other recycled materials, ensuring that each gift is entirely different and unique.


Cruises have always been synonymous with luxury, glamorous travel and, it would seem, old age. Most of the people I’ve met along the course

of my life who’ve been on cruises were well into their 50’s or 60’s with kids who had just finished school and could fend for themselves while their parents took a well-deserved break. These days, however, cruises are becoming a rather exciting option for glamming up a conference or incentive package. According to a SITE Index study, Focus on Cruises for Incentive Travel, around 73% of meetings industry professionals expect to use a cruise line for a client’s incentive group within the next three years, while 53% of the 735 professionals surveyed in the US and Europe, said they were likely to organise a meeting or conference on board a ship.

With this in mind, I recently dug into the local market to find that South African cruises are flourishing. Dalene Oroni, who heads up the Groups and Incentives Department at Cruises International, says that people working in MICE tourism need to “think outside the ballroom”. “Cruise ships are perfect venues for meetings and congresses,” she continues, “Delegates only need to unpack once while enjoying a variety of destinations. For organisers, the advantage is that cruise liners offer state-of-the-art facilities and a complete organizational package including logistics, hospitality and technical aspects.”

General awareness of cruising as a viable incentive and conference option is not as high in the country, despite cruises offering exceptional value if one divides the overall cost of the cruise by the number of days. Meeting spaces are often included in the price, which simply sweetens the appeal.

Some of South Africa’s best known cruise companies include Cruises International’s varied portfolio and MSC Cruises, with many other operators who can arrange the perfect cruise conference for event organisers and corporates. Royal Caribbean and Celebrity are still the most popular and most affordable cruise lines for South Africans, although MSC and Costa ships have more international flavour for corporate groups that have a diverse range of guests. Smaller, more intimate ships have also been making waves (no pun intended) by offering exclusive experiences to clients. River cruise ships are also great options, while luxury hotel barges accommodate small getaways.

“It goes without saying that cruises offer an incredible range of destinations,” says Oroni, “Of course, this is the big thing that separates a conference or meeting at sea to a land-based one.” South African companies can easily have their meetings in European destinations like Lisbon, Rome, Barcelona, Dubrovnik and Venice, while Dubai opens up a world of opportunities in Muscat, Haifa, Athens, Santorini and Istanbul.

“That is why so many companies are

considering cruising and, because of the demand, Royal Caribbean International has created a designated MICE department and has dedicated on-board group co-ordinators to handle individual group bookings,” Oroni explains.

Team-building activities can also be arranged on board and all major cruise lines are well-versed in looking after groups – no matter the size. The most difficult part is choosing the ship and the itinerary to suit your delegates!

Over 300 ships cater for all corners of the market and most offer a pre-arranged price per head, inclusive of flights and transfers. Packages generally include all meals and accommodation, all entertainment and leisure facilities, as well as meeting space on board – as well as whatever organisers wishes in advance, according to an article on Cruise Experts. There are over 500 destinations visited by cruise ships, which can just as easily stop at places inaccessible by other means – Antartica, the North Cape or a quiet Caribbean island to name just a few. For the ultimate event, entire vessels can be chartered for a short time, giving organisers the opportunity to change the itinerary, brand the ship and guarantee privacy.

“I appeal to the South African travel industry not to ignore this major international trend in the MICE business,” says Clem Galindo, Royal Caribbean’s International CMI and Incentives Manager, who was guest speaker at a series of workshops for the local travel industry.

CRUISE CONFERENCING AND INCENTIVESA World of Opportunity at Sea by Kim Muller

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ruises International

There are a few things that should always be considered when looking at a cruise ship for a MICE event. Firstly, cruise ships offer unrivalled on-board experiences, from

indulgent stateroom amenities to spectacular entertainment and a variety of gourmet dining options, while fitness centres and casinos are standard. Secondly, there are

dedicated, state-of-the-art facilities with conference spaces that are upgraded to the latest audio and visual equipment – on-par with any land-based facility. MICE packages

usually include full technical support and a range of business services. Thirdly, packages can easily be tailored to suite the group travelling with customised menus, on-board

branding, events and shore excursions – not to mention cocktail parties and the like. Cruise International has a number of ships in their portfolio and as such, they provide a

unique selection of opportunities for conference goers or incentive travellers. Here are some of their superb cruise liners and their offerings:

CRUISE FLEET NAME DESTINATIONS ON-BOARD ACTIVITIES SHIPS AND CLASSES

Royal Caribbean International

261 destinations in 72 countries and 6 continents

The FlowRider (surf park)Rock wallIce rinkThe first ever zip line at sea

22 ships in the fleet with six classes:Oasis Class: 5,402 guestsFreedom Class: 3,634 guestsVoyager Class: 3,114 guestsRadiance Class: 2,501 guestsVision Class: 2,435 guestsSovereign Class: 2,852 guestsQuantum Class: 4,905 guests

Celebrity X Cruises Alaska, Asia, Australia/New Zealand, the Caribbean, North America (Canada & New England), Europe, Galapagos Island, Hawaii and South Pacific, South America, Transatlantic

CasinosThe world-class Elemis Aqua SpaA Martini ice barA glass blowing studioThe Lawn Club

11 ships in the fleet with four classes:Century Class: 1,814 – 1,894 guestsMillennium Class: 2,034 – 2,046 guestsSolstice Class: 2,850 guestsXpedition Class: 98 guests

Azamara Club Cruises Asia, West Indies, Western & Eastern Europe, Scandinavia & The Baltic, Greek Isles, Holy Land, South America, Transatlantic, British Isles

Butler serviceEgyptian cotton bathrobes with slippersComplimentary wine, beer and selected spirits during bar open hoursUnique spa offeringsWellness programmes

2 ships make up the fleet:The Journey: 694 guestsThe Quest: 694 guests

Oceania Cruises Asia, Alaska, Australia/New Zealand, Caribbean/Panama Canada, Canada and New England, Greek Isles, Mediterranean, Northern Europe, North, South & Central America, South Pacific

5 open seating restaurantsAcclaimed Canyon Ranch Spa Club TreatmentPort intensive itineraries24 hour butler service for suite guestsBon Apetit Culinary Centre: the only cooking school at sea

4 ships make up the fleet:Regata: 684 guestsInsignia Nautica: 684 guestsMarina: 1,250 guestsRiviera: 1,250 guests

Crystal Cruises Alaska, Asia, Australia/New Zealand, Caribbean, Hawaii, South Pacific, Mediterranean, Mexican Riviera, Middle East, New England, World Cruises

Themed enrichment coursesComputer University at SeaCreative learning InstituteComplimentary early embarkation with champagne

2 ships make up the fleet:Crystal Serenity: 1,080 guestsCrystal Symphony: 940 guests

Seabourn Mediterranean, Northern Europe, Asia, Australia and New Zealand, Caribbean, South America & Antarctica, Transatlantic, World Cruises

Movies under the starsCaviar on the surfComplimentary on-deck massage momentsComplimentary wine, spirits, fine French champagne, soft drinks and mineral waterExtensive shore excursionsMarina Day with complimentary water sports

6 ships make up the fleet:Seabourn Spirit: 208 guests Seabourn Legend: 208 guests Seabourn Odyssey: 450 guests Seabourn Sojourn: 450 guests Seabourn Quest: 450 guests

Windstar Cruises Caribbean, Costa Rica, Panama Canal, Tahiti, Mediterranean, Greek Islands, Northern Europe, Baltics, Transatlantic

Fewer than 300 guestsPrivate yacht experience Pampering without pretenceExtraordinary destinationsExceptional value

4 ships make up the fleet: Wind Spirit: 148 guestsWind Star: 148 guestsWind Surf: 310 guests Star Pride: 212 guests

Windstar CruisesSeadream Yacht Club

Amazon, Asia, Caribbean, Mediterranean, Transatlantic

Country-club casual ambianceOcean-view accommodationsOpen bars through the yachtWatersports marinaCaviar Splash party

2 yachts make up the fleet:SeaDream ISeadream IIBoth accommodate up to 112 guests

Variety Cruises Italy & France, Greece & Turkey, Adriatic, Cuba, Seychelles, Costa Rica and Panama, West Africa

This is an intimate line of small ships that offer life-enriching cruise journeys. Private charters are possible for those who want to captain their own yacht.

11 ships make up the fleet:Harmony G, Panaroma, Panaroma II, Galileo, Harmony V, Pegasus, Voyager, Monte CarloObsession, Absolute KingChristiana VIII

Ama Waterways (River Cruising)

Danube – Austria, Czech Republic, Germany, Hungary, SlovakiaRhine – France, Germany, The Netherlands, SwitzerlandDouro – Portugal, SpainVolga – St. Petersburg, MoscowMekong – Vietnam, CambodiaRhone – France, SpainSeine – FranceMosel – France, GermanyMain – Germany Ayeyarwady – Myanmar Burma

Luxurious cruise accommodations Gourmet dining including complimentary wine, beer and soft drinks for European sailingsInfotainment system with free internet access and moviesDaily tours and excursions Lectures, themed dinners, cooking demonstration and on-board music performancesComplimentary bicycles with guided bike tours

15 ships make up the fleet:EuropeAmaDolce, AmaLyra, AmaDante, AmaCello, AmaLegro, AmaDagio: 148/150 guests AmaBella, AmaVerde: 161 guests AmaCerto, AmaPrima: 164 guests AmaVida: 106 guests AmaSonata: 164 guests RussiaAmaKatarina: 212 guests Vietnam & CambodiaAmaLotus: 124 guests La Marguerite: 92 guests


The V&A Waterfront, located in picturesque Cape Town, is one of South Africa’s most visited attractions. Not only does it cater

to shopaholics with 450 stores, but it also has an unparalleled selection of things to do and see – all comfortably nestled within walking distance from each other. Some of these include the Cape Wheel, Nu Metro’s luxurious new cinema, Scene, the Cape Town Diamond Museum, the Springbok Experience Rugby Museum, Watershed and much more. For those in search of a glamorous visit, Cape Town Helicopters offers chartered fl ights around the peninsula, while Robben Island

Museum gives visitors a unique historical tour of one of our National Heritage Sites.

It’s no wonder that, with this much to experience around the clock, a number of hotels and conference centres have popped up around the V&A Waterfront over the years. The Waterfront has 10 hotels, over 80 restaurants and 11 conference venues – and is just 20 minutes away from the airport. Hotels like City Lodge, Breakwater Lodge, The Commodore and Cape Grace offer excellent venues for business meetings and small to medium-sized conferences and events. Other venues like The Forum offer unbeatable luxury and versatile meeting spaces, while

Shimmy Beach Club’s variety of fun venues are sure to bedazzle clients and employees alike. Shimmy is also one of the few restaurants or clubs to have their own app, keeping customers updated with the latest music events, competitions and promotions. The club has the capacity to host up to 1 600 people and, coupled with their fabulous new winter menu and day conference packages, they have strategically placed themselves as one of the most sought-after mid-sized venues in the area for a party.

Not only is the V&A Waterfront in an ideal location for incentive and pre or post-event tours, but it’s also a stone’s throw away from

CONFERENCING at the V&A WATERFRONT

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© Shim

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Shimmy Beach Club: Glamour at the water’s edge Shimmy Beach Club offers endless diversions.

The V&A Waterfront, located in picturesque Cape Town, is one of South Africa’s most visited attractions. Not only does it cater

to shopaholics with 450 stores, but it also has an unparalleled selection of things to do and see – all comfortably nestled within walking distance from each other. Some of these include the Cape Wheel, Nu Metro’s luxurious new cinema, Scene, the Cape Town Diamond Museum, the Springbok Experience Rugby Museum, Watershed and much more. For those in search of a glamorous visit, Cape Town Helicopters offers chartered fl ights around the peninsula, while Robben Island

Museum gives visitors a unique historical tour of one of our National Heritage Sites.

It’s no wonder that, with this much to experience around the clock, a number of hotels and conference centres have popped up around the V&A Waterfront over the years. The Waterfront has 10 hotels, over 80 restaurants and 11 conference venues – and is just 20 minutes away from the airport. Hotels like City Lodge, Breakwater Lodge, The Commodore and Cape Grace offer excellent venues for business meetings and small to medium-sized conferences and events. Other venues like The Forum offer unbeatable luxury and versatile meeting spaces, while

Shimmy Beach Club’s variety of fun venues are sure to bedazzle clients and employees alike. Shimmy is also one of the few restaurants or clubs to have their own app, keeping customers updated with the latest music events, competitions and promotions. The club has the capacity to host up to 1 600 people and, coupled with their fabulous new winter menu and day conference packages, they have strategically placed themselves as one of the most sought-after mid-sized venues in the area for a party.

Not only is the V&A Waterfront in an ideal location for incentive and pre or post-event tours, but it’s also a stone’s throw away from

CONFERENCING at the V&A WATERFRONT

© Shim

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each Club

© Shim

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each Club

Shimmy Beach Club: Glamour at the water’s edge Shimmy Beach Club offers endless diversions.

the Cape Town International Convention Centre (CTICC) and the Central Business District. City Sightseeing buses are a popular option for a multitude of land-based tours, but did you know that they also offer Canal Cruises with a drop-off point right next to the CTICC? The cruise includes a trip through the V&A Waterfront’s beautiful canal and stops at the One and Only, the City Lodge and the Harbour Bridge before arriving at the Westin and CTICC. They also have an extraordinary, three-hour Night Tour which stops at Signal Hill around sunset, and Sidecar Tours for two, driven by an experienced chauffer. “We’re environmentally and community conscious; having been awarded Environmental Accreditation from the Heritage Foundation for our efforts to reduce our carbon footprint,” says Mandi Jarman, who works in Sales and Marketing at City Sightseeing South Africa. “We use recyclable

material, are fuel-efficient and recycle our waste…We’re proud of our partnership with Imizamo Yethu Guides that enable us to offer our travellers and tourists a glimpse into township life.”

The V&A Waterfront has a rich history dating back to 1652 when it started off as the Dutch East India Company’s refreshment station at the foot of Africa. Fast forward 200 years and HRH Prince Alfred, Queen Victoria’s second son, began construction of the breakwater for Cape Town’s first harbour – now known as the Alfred Basin. A short time later, the Victoria Basin was built to accommodate the discovery of gold and diamonds, while the Foreshore was completed in 1945 after WWII delays. In November 1988 the Victoria and Alfred Waterfront (Pty) Ltd was established, with a focus on retail, tourism and residential development.

These days, the V&A Waterfront continues to upgrade and develop, with new structures to improve attractions and shopping space. One of its more recent investments is a R380 million international Radisson Red Hotel – the first of its kind in Africa, Europe and the Middle East. The hotel is slated for completion towards the end of 2016 and straddles the 3 and 4 star segments. David Green, CEO of the V&A Waterfront, said, “A concept as fresh, exciting and innovative as Radisson Red will perfectly complement the existing hotel offering at the V&A Waterfront. I have no doubt that the proposed innovations of the concept will be incredibly well received by business and leisure travellers alike and make their hotel experience unlike any other.” Two Oceans Aquarium is also in the midst of upgrading its conference offerings, which should be complete towards the end of 2015.

Venue Name Conference Room Maximum Capacity Website

Atlantic Imbizo Conference & Function Studio Atlantic Banquette Room Theatre: 200 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Atlantic 1 Theatre: 100 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Atlantic 2 Theatre: 70 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Imbizo Theatre: 100 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Imbizo 1 Theatre: 25 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Clock Tower Theatre: 35 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Clock Tower 1 Theatre: 20 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Boardroom Seated: 16 www.atlanticimbizo.co.za

Atlantic Imbizo Conference & Function Studio Imbala Coffee and Cocktail Bar Cocktails: 100 www.atlanticimbizo.co.za

Avenue Conference Room Level 1 Theatre: 400Cocktails: 420

www.avenuecapetown.com

Avenue Conference Room Level G Theatre: 100Cocktails: 100

www.avenuecapetown.com

Avenue Foyer Area Cocktails: 160 www.avenuecapetown.com

Avenue Breakaway Meeting Room Seated: 64 www.avenuecapetown.com

Avenue Board Room Seated: 20 www.avenuecapetown.com

Cape Grace Windward Theatre: 28Banquet: 22Reception: 30

www.capegrace.com


Cape Grace Leeward Theatre: 48Banquet: 50Reception: 80

www.capegrace.com

Cape Grace Windward and Leeward Combined Theatre: 76Banquet: 70Reception: 100

www.capegrace.com

Cape Grace Boardroom Seated with equipment: 18Seated without equipment: 22

www.capegrace.com

Cape Grace Signal Restaurant Banquet: 150 www.capegrace.com

Cape Grace Bascule Lounge Theatre: 28Banquet: 22Reception: 40

www.capegrace.com

City Lodge Hotel Boardroom Seated: 12Features include a coffee shop, food and beverage provided on request, Wi-Fi access, a data projector and screen, and conference call facilities.

www.clhg.com

Hildebrand Ristorante Main Floor Area Seated: 220Cocktail: 300

www.hildebrand.co.za

Nelson Mandela Gateway and Robben Island Museum

The Auditorium Seated: 150Superb acoustics with warm, wood panels

www.robben-island.org.za


Meeting Room Seated: 20 www.robben-island.org.za

One&Only Cape Town The Ballroom Seated: 120Cocktails: 250

www.capetown.oneandonlyresorts.com

One&Only Cape Town Marina Room Theatre: 50Cocktails: 60


One&Only Cape Town Business Centre Boardroom Seated: 12Office: 5


One&Only Cape Town Reuben’s Seated: 120 www.capetown.oneandonlyresorts.com

One&Only Cape Town Nobu Seated: 120 www.capetown.oneandonlyresorts.com

One&Only Cape Town Isola Seated: 50 www.capetown.oneandonlyresorts.com

Protea Hotel Breakwater Lodge Boardroom 1 & 2 Theatre: 120 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Boardroom 1 Theatre: 50 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/


Protea Hotel Breakwater Lodge Exhibition Hall 1,798m2

Schoolroom: 100Theatre: 220

www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Lecture Theatre Theatre: 70 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Syndicate Room 1 Theatre: 50 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Executive Room Theatre: 120 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Faculty Room Theatre: 120 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Media Room Conference: 8 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Academic Room 1 & 2 Theatre: 8 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Academic Room 1 Conference: 8 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/


Shimmy Beach Club Restaurant Seated: 220Standing: 450

www.shimmybeachclub.com

Shimmy Beach Club The Shimmy Lounge 80 paxSeated combined with Heineken Deck: 160Standing combined with Heineken Deck: 400




Cape Grace Leeward Theatre: 48Banquet: 50Reception: 80

www.capegrace.com

Cape Grace Windward and Leeward Combined Theatre: 76Banquet: 70Reception: 100

www.capegrace.com

Cape Grace Boardroom Seated with equipment: 18Seated without equipment: 22

www.capegrace.com

Cape Grace Signal Restaurant Banquet: 150 www.capegrace.com

Cape Grace Bascule Lounge Theatre: 28Banquet: 22Reception: 40

www.capegrace.com

City Lodge Hotel Boardroom Seated: 12Features include a coffee shop, food and beverage provided on request, Wi-Fi access, a data projector and screen, and conference call facilities.

www.clhg.com

Hildebrand Ristorante Main Floor Area Seated: 220Cocktail: 300

www.hildebrand.co.za


The Auditorium Seated: 150Superb acoustics with warm, wood panels

www.robben-island.org.za


Meeting Room Seated: 20 www.robben-island.org.za

One&Only Cape Town The Ballroom Seated: 120Cocktails: 250


One&Only Cape Town Marina Room Theatre: 50Cocktails: 60


One&Only Cape Town Business Centre Boardroom Seated: 12Office: 5


One&Only Cape Town Reuben’s Seated: 120 www.capetown.oneandonlyresorts.com

One&Only Cape Town Nobu Seated: 120 www.capetown.oneandonlyresorts.com

One&Only Cape Town Isola Seated: 50 www.capetown.oneandonlyresorts.com

Protea Hotel Breakwater Lodge Boardroom 1 & 2 Theatre: 120 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/



Protea Hotel Breakwater Lodge Exhibition Hall 1,798m2

Schoolroom: 100Theatre: 220

www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Lecture Theatre Theatre: 70 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Syndicate Room 1 Theatre: 50 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Executive Room Theatre: 120 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Faculty Room Theatre: 120 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Media Room Conference: 8 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/

Protea Hotel Breakwater Lodge Academic Room 1 & 2 Theatre: 8 www.marriott.com/hotels/travel/cptbr-protea-hotel-breakwater-lodge-waterfront/



Shimmy Beach Club Restaurant Seated: 220Standing: 450


Shimmy Beach Club The Shimmy Lounge 80 paxSeated combined with Heineken Deck: 160Standing combined with Heineken Deck: 400


26 | FEATURE www.theevent.co.za FEATURE | 27www.theevent.co.za


Shimmy Beach Club Pool Deck Seated: 250Standing: 600


Shimmy Beach Club Restaurant Deck Seated: 80Standing: 200


Shimmy Beach Club Heineken Deck Standing: 100 www.shimmybeachclub.com

Shimmy Beach Club Whiskey Room Seated: 20Standing: 30 with standing on VIP Deck


Shimmy Beach Club VIP Room Seated: 20 www.shimmybeachclub.com

Shimmy Beach Club The Shimmy Private Beach Seated with tent up: 150Seated with no tent: 100Standing with tent up: 1,000Standing with no tent: 1,500


Table Bay Hotel Ballroom Theatre: 300 www.suninternational.com/table-bay

Table Bay Hotel Half Ballroom Theatre: 120 www.suninternational.com/table-bay

Table Bay Hotel Boardroom Theatre: 50 www.suninternational.com/table-bay

Table Bay Hotel The Pavilion at the Table Bay Theatre: 120 www.suninternational.com/table-bay

The Commodore Hotel America’s Cup Theatre: 150 www.legacyhotels.co.za/en/hotels/commodore

The Commodore Hotel Blue Ribbon Theatre: 60 www.legacyhotels.co.za/en/hotels/commodore

The Commodore Hotel Legacy Boardroom Seated: 12 www.legacyhotels.co.za/en/hotels/commodore

The Commodore Hotel Clipper Restaurant Banquet: 120 www.legacyhotels.co.za/en/hotels/commodore

The Forum Conference and Banqueting Centre Forum 2 Theatre: 40 www.newmarkhotels.com www.theforum.co.za

The Forum Conference and Banqueting Centre Forum 3 Theatre: 45 www.newmarkhotels.com www.theforum.co.za

The Forum Conference and Banqueting Centre Forum 1 & 2 Theatre: 100 www.newmarkhotels.com www.theforum.co.za

The Forum Conference and Banqueting Centre Forum 2 & 3 Theatre: 95 www.newmarkhotels.com www.theforum.co.za

The Forum Conference and Banqueting Centre Forum 1, 2 & 3 Theatre: 160 www.newmarkhotels.com www.theforum.co.za

The Forum Conference and Banqueting Centre (Facilitating the Queen Victoria Hotel, Victoria & Alfred Hotel and Dock House Boutique Hotel)

Forum 1 Theatre: 50 www.newmarkhotels.com www.theforum.co.za

The Portswood Hotel Portswood Boardroom Seated: 10 www.legacyhotels.co.za/en/hotels/portswood

The Portswood Hotel Quarterdeck Restaurant Banquet: 70 www.legacyhotels.co.za/en/hotels/portswood

Two Oceans Aquarium Tranquility Seated: 20Standing: 30

www.aquarium.co.za

Two Oceans Aquarium The Think Tank Theatre: 120Banquet: 70

www.aquarium.co.za

Two Oceans Aquarium The I&J Predator Exhibit Seated without dance floor: 140 Seated with dance floor: 120Cocktails: 250

www.aquarium.co.za

Two Oceans Aquarium Atlantic Ocean Gallery Banquet: 50Cocktails: 100

www.aquarium.co.za

Two Oceans Aquarium The Whole Two Oceans Aquarium 500 pax www.aquarium.co.za


The 2015 edition of INDABA created a fl urry of excitement that resonated with The Event staff even from our offi ces in Cape Town. No

other tourism show brings more diverse African exhibitors together and this year brought over 1 000 exhibiting companies and more than 2 000 buyers to the event,

which ran from 9-11 May this year. Some of the highlights included Uganda

scooping the prize for Best African Exhibitor at the tourism fair, with Ugandan Tourism Board’s Head, Stephen Asiimwe, receiving the certifi cate. This was newly appointed Minister Derek Hanekom’s fi rst INDABA. “It is truly an honour and a privilege for me to welcome visitors from around the world, who are here to discover the wonderful tourism experiences that we offer,” he said in his opening statement. “I must say that what I have seen so far has got me itching to travel to every corner of this remarkable continent.”

Minister Hanekom went on to mention the ways in which tourism contributes to the continent’s economy. The industry directly and indirectly supports 20.5 million jobs and represents 8.1% of Africa’s GDP, with 50% of the GDP coming from tourism in certain countries. International arrivals in Africa increased to 56 million tourists last year, and are expected to grow by between 3% and 5% in 2015. This will probably exceed the projected growth in global arrivals, which is between 3% and 4% for 2015.

“We have everything going as a continent to increase our share of the expected growth in international tourism

and travel,” Hanekom said. “For us in the tourism sector, the uncertainty, volatility and constant change in our industry require us to be brave. We must be brave enough to leave behind the shores of yesterday and boldly confront the challenges of tomorrow.”

INDABA 2015 is a catalyst for a number of business deals. Not least of these is a strategic partnership between South African Tourism, Fair Trade Tourism Enterprise (FTT) and Tourism Enterprise Partnership (TEP) designed to empower small businesses with the skills needed to engage buyers through speed marketing sessions at INDABA 2015.

South African Tourism CEO, Thulani Nzima, says the organisation’s objective of growing the show into a Pan-African event is gradually being realised. This year 24 destinations were represented. “The tourism INDABA is poised, now more than ever, to give buyers from around the world access to the widest diversity of African leisure travel products and experiences, “Nzima said, “Through our various media events, journalists attending INDABA will also have access to the people and the stories that are shaping the Pan-African travel sector. INDABA is the very engine room of tourism growth in Africa and in South Africa.”

INDABA 2015Bringing Africa Together

© R

eg Caldecott

© R

eg Caldecott

Minister Hanekom outside Indaba 2015

EVENT GREENING FORUM | 29www.theevent.co.za

After four years of promoting greener events in South Africa, the Event Greening Forum (EGF) is now at the point where it is feels that

minimum standards are required to ensure the implementation and monitoring of responsible events with social, environmental and financial implications.

At the EGF Annual General Meeting held in February, Justin Hawes, EGF Chairman stated that one of the objectives set out by the EGF Management Committee for 2015 was to initiate the development of minimum event greening standards for the South African event industry. There are currently minimum standards for responsible tourism, but nothing to date for responsible events, and ultimately the EGF wishes to develop standards that all its members can aspire to and benchmark their progress against.

A sub-committee was convened and met to look at how these standards could be achieved and aligned to ISO20121 (International Standard - Event Sustainability Management System). Greg McManus, EGF Vice-Chairman, recommended that the sub-committee uses ISO20121 as a basis for the development of green meeting standards in South Africa and

that the EGF produces a more concise, simpler set of guidelines based on ISO020121.

To initiate the process, the EGF has invited its members to participate in a dedicated Technical Working Group (TWG) on a voluntary basis.

The intention of the EGF is that the TWG will be a volunteer body of industry experts (EGF members and other interested parties) who will have the opportunity to help shape the minimum standards for the South African events industry. The TWG has set itself the ambitious timeline of producing the outcomes below in a three-month period. The specific outcomes targeted are:

• To produce a framework for a five-year strategy for the development, adoption and implementation of National Minimum Standards for Responsible Events in South Africa.

• To produce initial guideline documents for minimum standards for events based on ISO20121 - Event Sustainability Management Systems.

• To have brainstormed/networked ideas for a data capture system, which will assist in the development of industry benchmarks.

The setting of standards is important so that industry stakeholders know what is expected to achieve success and recognition when they start the process of greening their events.

Benchmarking against these minimum standards will allow participants to determine their performance against world-class standards so that they have an understanding of how they are really doing. It is hoped that the setting of minimum standards and guidelines for achieving these standards will lead to an awareness of global best-practice and implementation thereof locally. The standards provide a level playing field for participants and goals can be set accordingly.

EVENT GREENING FORUM by Lynn McLeod

to Pave the Way for Minimum Standards

EVENT GREENING FORUM | 29www.theevent.co.za

After four years of promoting greener events in South Africa, the Event Greening Forum (EGF) is now at the point where it is feels that

minimum standards are required to ensure the implementation and monitoring of responsible events with social, environmental and financial implications.

At the EGF Annual General Meeting held in February, Justin Hawes, EGF Chairman stated that one of the objectives set out by the EGF Management Committee for 2015 was to initiate the development of minimum event greening standards for the South African event industry. There are currently minimum standards for responsible tourism, but nothing to date for responsible events, and ultimately the EGF wishes to develop standards that all its members can aspire to and benchmark their progress against.

A sub-committee was convened and met to look at how these standards could be achieved and aligned to ISO20121 (International Standard - Event Sustainability Management System). Greg McManus, EGF Vice-Chairman, recommended that the sub-committee uses ISO20121 as a basis for the development of green meeting standards in South Africa and

that the EGF produces a more concise, simpler set of guidelines based on ISO020121.

To initiate the process, the EGF has invited its members to participate in a dedicated Technical Working Group (TWG) on a voluntary basis.

The intention of the EGF is that the TWG will be a volunteer body of industry experts (EGF members and other interested parties) who will have the opportunity to help shape the minimum standards for the South African events industry. The TWG has set itself the ambitious timeline of producing the outcomes below in a three-month period. The specific outcomes targeted are:

• To produce a framework for a five-year strategy for the development, adoption and implementation of National Minimum Standards for Responsible Events in South Africa.

• To produce initial guideline documents for minimum standards for events based on ISO20121 - Event Sustainability Management Systems.

• To have brainstormed/networked ideas for a data capture system, which will assist in the development of industry benchmarks.

The setting of standards is important so that industry stakeholders know what is expected to achieve success and recognition when they start the process of greening their events.

Benchmarking against these minimum standards will allow participants to determine their performance against world-class standards so that they have an understanding of how they are really doing. It is hoped that the setting of minimum standards and guidelines for achieving these standards will lead to an awareness of global best-practice and implementation thereof locally. The standards provide a level playing field for participants and goals can be set accordingly.

EVENT GREENING FORUM by Lynn McLeod

to Pave the Way for Minimum Standards

30 | MOVERS AND SHAKERS www.theevent.co.za

Marc Descrozaille Appointed as Rezidor Area Vice President Sub-

Saharan Africa Rezidor, one of the most dynamic hotel companies worldwide and a member of the Carlson Rezidor Hotel Group, announced Marc Descrozaille as Area Vice President for the Sub-Saharan Africa region. Rescrozaille joined Rezidor in 2012 and served as the Regional Director for UAE, Egypt, Jordan and Oman.

“I am delighted to welcome Marc Descrozaille among our area vice presidents, and to establish Sub-Saharan Africa as a separate operational area in

MOVERS AND SHAKERS

Marc Descrozaille Appointed as Rezidor Area Vice President Sub-Saharan Africa

© K

arl Jeffs, Courtesy of C

arlson Rezidor H

otel Group

the course of 2015. The region is our most important growth market for the future, and Marc will further strengthen our presence and performance in sub-Saharan Africa with his profound experience and international expertise,” said Wolfgang Neumann, President and CEO of Rezidor.

“Sub-Saharan Africa is currently going through a formidable and promising growth while Rezidor, as one of the fastest developing hotel groups on the continent, is very well positioned to support this transformation,” Descrozaille said, “I am extremely proud to be joining the African team and further improve and develop Rezidor’s value proposition to our guests, team members and business partners.”

Marc will further strengthen our presence and performance in sub-Saharan Africa with his profound experience and international expertise.

“

“

30 | MOVERS AND SHAKERS www.theevent.co.za

Marc Descrozaille Appointed as Rezidor Area Vice President Sub-

Saharan Africa Rezidor, one of the most dynamic hotel companies worldwide and a member of the Carlson Rezidor Hotel Group, announced Marc Descrozaille as Area Vice President for the Sub-Saharan Africa region. Rescrozaille joined Rezidor in 2012 and served as the Regional Director for UAE, Egypt, Jordan and Oman.

“I am delighted to welcome Marc Descrozaille among our area vice presidents, and to establish Sub-Saharan Africa as a separate operational area in

MOVERS AND SHAKERS

Marc Descrozaille Appointed as Rezidor Area Vice President Sub-Saharan Africa

© K

arl Jeffs, Courtesy of C

arlson Rezidor H

otel Group

the course of 2015. The region is our most important growth market for the future, and Marc will further strengthen our presence and performance in sub-Saharan Africa with his profound experience and international expertise,” said Wolfgang Neumann, President and CEO of Rezidor.

“Sub-Saharan Africa is currently going through a formidable and promising growth while Rezidor, as one of the fastest developing hotel groups on the continent, is very well positioned to support this transformation,” Descrozaille said, “I am extremely proud to be joining the African team and further improve and develop Rezidor’s value proposition to our guests, team members and business partners.”

Marc will further strengthen our presence and performance in sub-Saharan Africa with his profound experience and international expertise.

“

“MOVERS AND SHAKERS | 31www.theevent.co.za

Starwood Announces New Executive Line-Up

Starwood Hotels and Resorts Worldwide, Inc. announced in early May there would be changes in its senior team as it moves to drive its global brand. The moves build upon its legacy of brand innovation and demonstrate the company’s commitment to creating unique and compelling experiences for guests across its ten distinct brands. Leading the effort is the newly appointed John Peyton, who will take on the role of Senior Vice President, Brands and Shared Services. Peyton, who most recently led the company’s Global Initiatives team, will combine his expertise in global operations and brand building to drive innovation and ensure Starwood’s 10 brands remain crisp in the eyes of guests, customers and developers.

“Starwood is a dynamic organization, and we didn’t have to look far to fi nd great leaders within our ranks to take on new brand leadership roles,” said Peyton. “I look forward to working with our new Global Brand Leaders as we sharpen the focus on Starwood’s unique and desired brands.”

Long-time Starwood leader Dave Marr has been appointed Global Brand Leader, Sheraton and Tribute Portfolio, veteran Jim Petrus returns to the company to take on the role of Global Brand Leader, St. Regis. Hoyt Harper has assumed the role of Global Brand Leader, The Luxury Collection. Anthony Ingham has been named Global Brand Leader, W Hotels Worldwide, while Brian Povinelli will continue as Global Brand Leader, Westin and Le Méridien.

Amadeus East Africa Appoints New Nairobi Manager

Eight years ago, Kainembabazi Sabiti was appointed to head the Amadeus offi ce in Kampala with additional responsibilities for other countries in the region like Rwanda and Burundi. And largely due to her winning ways, Amadeus is now the leading CRS in the East African region after taking on the initially dominant market leader Galileo and progressively moving competitive hurdles from their path.

Amadeus has now announce that Sabiti will, effective early May, move to the Nairobi-based headquarters as Brand and Communications Manager, where she will coordinate marketing and corporate communications activities in the region. No successor has yet been selected to take over the Uganda offi ce, although Amadeus will make an announcement shortly.

New South African Tourism Board members announced

The Minister of Tourism, Derek Hanekom, has welcomed new appointees to the Board of South African Tourism. They were announced to Cabinet in a meeting on Wednesday, 29 April 2015. The non-executive members of the South African Tourism Board are:• Vincent Mntambo (reappointed)• Graham Wood (reappointed)• Ayanda Ntsaluba (reappointed)• Thebe Ikalafeng (reappointed)• Chichi Maponya• Oregan Hoskins• Tanya Abrahamse• Iraj Abedian• Monhla Hlahla• Michelle Constant• Judy Nwokedi• Colin Bell• Amor Malan• Mmaditonki Setwaba “I am very pleased with the selection of the new board, given their combined level of strategic leadership, governance, fi nancial, business and tourism experience,” Hanekom said, “Tourism is a force for change, and must take the lead in the sustainable and inclusive development of the country. We rely upon South African Tourism to position our beautiful South Africa as a prime tourist destination.”

The Tourism Business Council of South Africa said, “We would like to congratulate all new members of the Board and wish them the very best in their endeavour of making South Africa a prime business and leisure tourist destination.”

Brands and Shared Services. Peyton, who Kainembabazi Sabiti, New Nairobi Manager for Amadeus

Ghana is renowned for its gold and cocoa exports and its burgeoning oil industry is also expected to enhance its economic fortunes. Cocoa is cultivated in six regions and at its peak, it accounted for more than 60% of country’s foreign exchange.

“ “32 | COUNTRY SPOTLIGHT www.theevent.co.za

Ghana was the first Sub-Saharan country in colonial Africa to gain its independence in 1957. This West African nation,

nestled between Cote d’Ivoire and Togo and bordering Gulf of Guinea, is known for its friendly people who celebrate special occasions and festivals with music and dance.

GHANAVibrant, Decadent and Stealthily Advancingby Imogen Campbell

© M

övenpick Am

bassador Hotel

© M

övenpick Am

bassador Hotel

Mövenpick Ambassador Hotel, Accra’s largest plenary is 750. Ghana is known for its friendly people.

The Ghanaian national carrier was suspended in 2010.

The currency of Ghana is the Ghanaian cedi (GHS) and the exchange rate against major currencies on 15 May 2015 is as follows:

Pre and Post Tour OpportunitiesThe government bus company, State Transport Corporation (STC), is safe, reliable and economical. Some private bus companies and tour operators have buses for charter, which are also tourist safe. Accra’s roads are somewhat chaotic, so careful travel is advised. Local minibus transport known as locally as the “tro tros” are safe and affordable, but will take time for tourists to get accustomed to. They are used extensively by locals.

Must-see attractions include the dense tropical rain forest in Ghana’s Kakum National Park. It is home to forty species of larger mammals including forest elephants and forest buffalo. The highlight on this trip is taking an amble on the Canopy Walkway. It is 30m above ground and offers incredible views. The country’s largest wildlife park, the Mole National Park, is situated in north-western Ghana. There, it is possible to see a variety of animals roam in the wild. Lions have been introduced as well.

Another area of extraordinary beauty is the site of the largest man-made lake on earth, and also provider of much of Ghana’s electricity: Lake Volta. Lastly, adventure seekers can attend the annual Kwahu Easter festivities, which host the Ghana Paragliding Festival, inaugurated in 2005. It is a four-day aerial spectacle for locals and foreigners like.

ContactsGhana Tourism Authority Tel: +233 302 682601 / 682607 / 682608 Website: www.ghana.travel

Ministry of TourismTel: +233 302 666 314 Website: www.touringghana.com

COUNTRY SPOTLIGHT | 33www.theevent.co.za

Ghana is renowned for its gold and cocoa exports and its burgeoning oil industry is also expected to enhance its economic fortunes. Cocoa is cultivated in six regions and at its peak, it accounted for more than 60% of country’s foreign exchange. Ghana instituted a National Chocolate Day in 2006 and celebrated this year on Valentine’s Day. The country has

also been named one of British Airways’ top destination countries to visit in 2015.

ClimateThe climate is tropical and day-time temperatures range between 26°C to 29°C Celsius. Expectation of high rainfall is in the south western parts of the country.

PopulationWith a population of nearly 26 million, the largest concentration is in Accra, with about 2-3 million, and Kumasi. Accra is the capital and largest city and is also one of Africa’s safest capitals, with a mixture of modern buildings and shanty towns. Ghana has the greatest concentration of colonial era forts of any other country in Africa. One can see a castle in the city, as well as attend the lively markets. Kumasi, the former capital, is now regional capital of the Ashanti region. The Ashanti are acclaimed artisans worldwide and their work is evident here.

Key VenuesMövenpick Ambassador Hotel, Accra • Seven meeting rooms holding 30 –

750 persons• Two ballrooms can accommodate 350

guests in various seating layouts• Fully equipped with facilities for

business use

The Accra International Conference Centre• 6 000-person capacity• Six conference halls• Main conference hall accommodates

1 600 people• Two committee halls accommodate

205 persons each• Three meeting halls accommodating

about 50 persons each

The Accra International Conference Centre was built in 1991 to host the 10th Ministerial Meeting of Non-Aligned Movement. It is rather popular for large events and has since hosted major conferences and summits for United Nations organisations.

There are direct flights from a number of prestigious international airline carriers to Ghana’s Kotoka International Airport. These include British Airways, Virgin Atlantic, KLM, Air France, Alitalia, Lufthansa and now also Turkish Airlines.

Major Currencies GHS 1 ZAR 0.331 US dollar 3.951 GBP 6.221 Euro 4.49

© M

övenpick Am

bassador Hotel

© M

övenpick Am

bassador Hotel

© Shutterstock

IACC Reports High Growth in MembershipThe International Association of Conference Centres (IACC) has recently reported its highest single year growth in membership globally, as presented by CEO Mark Cooper. The new members include 58 new conference venues, bringing the IACC’s membership total to 355 small to medium sized venues worldwide. The members will focus on creating high standard meetings, presenting training courses and hosting conferences.

The countries swelling IACC’s global reach include Kenya, Ukraine, Hungary, Portugal, Switzerland and Italy. “We are consistently striving to fi nd new ways of delivering education and learning through events, training, certifi ed learning, staff exchanges, trends and surveys,” said Cooper, “Our commitment to reaching and exceeding our goals remains as strong and focused as ever. Inspired by our track record, this year will see us aiming ever higher on behalf of our members.”

The organisation is the only global professional association that represents small to medium sized venues. The members are bound by stringent standards in order to create extraordinary experiences. To download the 2014 IACC Annual Members Report, visit www.iacconline.org.

34 | ASSOCIATIONS www.theevent.co.za

IACC Reports High Growth in MembershipThe International Association of Conference Centres (IACC) has recently reported its highest single year growth in membership globally, as presented by CEO Mark Cooper. The new members include 58 new conference venues, bringing the IACC’s membership total to 355 small to medium sized venues worldwide. The members will focus on creating high standard meetings, presenting training courses and hosting conferences.

The countries swelling IACC’s global reach include Kenya, Ukraine, Hungary, Portugal, Switzerland and Italy. “We are consistently striving to fi nd new ways of delivering education and learning through events, training, certifi ed learning, staff exchanges, trends and surveys,” said Cooper, “Our commitment to reaching and exceeding our goals remains as strong and focused as ever. Inspired by our track record, this year will see us aiming ever higher on behalf of our members.”

The organisation is the only global professional association that represents small to medium sized venues. The members are bound by stringent standards in order to create extraordinary experiences. To download the 2014 IACC Annual Members Report, visit www.iacconline.org.

34 | ASSOCIATIONS www.theevent.co.za ASSOCIATIONS | 35www.theevent.co.za

Freysen-Pretorius: Request for Content and Ideas Nina Freysen-Pretorius, President of the International Congress and Convention Association (ICCA), recently addressed members in an open letter entitled ‘Opportunity and Freedom partnered with Responsibility and Accountability’. The president noted that the host of the next ICCA Congress, Buenos Aires, would do everything possible to ensure the excellent delivery of the event and inspire the members to reach their own aspirations. However, for the members to be thus inspired at the latest instalment of the Congressional meetings, it would be prudent to focus on the content, she said.

“… The challenge is that ‘Content is King’ and how do we ensure that that there is something for everyone…

Please send us ideas, suggestions or even your thoughts as only together can we make the change that is expected. Often it is a small idea or suggestion, which serves as the catalyst for tremendous change and improvement.”

She reiterated this point by saying, “Remember that like all the associations that we work for and with, it is the members’ contributions and expectations that determine the personality and direction of our association. The board and ICCA staff are there to implement the will of the majority in a democratic and appropriate manner. How our members conduct their business within the sector will shape our industries future.”

She concluded her address by expressing her intention to catch up with them at the IMEX in Frankfurt and to share in their experiences of the fi rst quarter of the year.

Tea pickers in Kenya's Mount Kenya region ©

CIAT

36 | DIRECTORY LISTINGS www.theevent.co.za

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