The Ethics of Intellectual Capital and Property

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The Ethics of Intellectual Capital and Property


  • 1.Kuliah 2 Etika Profesi dan BisnisOleh Coky Fauzi Alficokyfauzialfi.wordpress.comThe Ethics of IntellectualCapital and Property

2. Topics Intellectual is... Intellectual Capital Intellectual Property 3. Intellectual 4. IntellectualAn intellectual is a person who usesintelligence (thought and reason) andcritical or analytical reasoning in eithera professional or a personal Intellectual 5. "Intellectual" can denote four types of persons:1. A person involved in ideas and theories.2. A person whose profession solely involves the production and dissemination of ideas.3. A person of notable cultural and artistic expertise.4. A person with the creativity to "think outside the box". 6. Creativity and IntelligenceSome researchers believe that creativity is theoutcome of the same cognitive processes asintelligence.The Threshold Hypothesis (Ellis Paul Torrance):There is a weaker relationship betweencreativity and intelligence for an IQ above 120than for an IQ below 120. 7. Conventional vs. Creative Intelligence Conventional intelligence communicatesthrough thoughts, concepts, opinions andideas... Creative intelligence communicatesthrough feelings, emotions, imaginings andintuitions. Conventional intelligence analyzes andcritiques... Creative intelligence plays andexplores. 8. Conventional vs. Creative Intelligence Conventional intelligence persuades throughintellectual opinion and argument... Creativeintelligence persuades through story, symbol,and song. Conventional intelligence consumes art,writing and music as entertainment... Creativeintelligence creates art, writing and music asexpression 9. Conventional vs. Creative Intelligence Conventional intelligence likes answers...Creative intelligence likes questions Conventional intelligence persuades throughintellectual opinion and argument... Creativeintelligence persuades through story, symbol,and song. 10. Creative Intelligence is YOU 11. Intellectual Capital 12. Intellectual capital is the assetbase of a new, knowledge-basedeconomy that is producingsignificant levels of equity andwealth based on theformalization of ideas,innovation, and creativity. 13. The concept of intellectual capitalembraces the products and creationsof thinking and feeling, the arts andthe sciences, the professions, and theworld of business insofar as they aretreated as assets and leveraged forbusiness or enterprise purposes. 14. Ethics and Intellectual Capital Issues The creation of intellectual capitalassetstrademark or patent. The monetization of intellectual capitalassetsthe min-maxing of intellectualassets or hidden assets or unreportedintellectual assets. The responsible management of intellectualcapital assetsUnmanaged or poorlymanaged intellectual capital assets 15. Samsung vs. Apple Patent War 16. Apple said:Its no coincidence that Samsungslatest products look a lot like theiPhone and iPad, from the shape tothe UI and even packaging. This kindof blatant copying is wrong, and weneed to protect Apples IP whencompanies steal our ideas. 17. Ideas and talent will become thecurrency of an era of intellectualcapital that will place a highpremium on the ability ofindividuals to imagine andcreate. 18. Intellectual Property 19. Intellectual property refers tothose rights or entitlementsthat attach to intangiblessuch as artistic expressionsand technological inventions. 20. Types of Intellectual Property1. Copyrights2. Patents3. Trademarks 21. Copyrights (Hak Cipta) Hak cipta merupakan "hak untukmenyalin atau membatasi penggandaansuatu ciptaan". Hak cipta adalah hak eksklusif Penciptaatau Pemegang Hak Cipta untukmengatur penggunaan hasil penuangangagasan atau informasi tertentu. 22. UU No. 12 Th. 2002Hak cipta adalah "hak eksklusif bagi penciptaatau penerima hak untuk mengumumkan ataumemperbanyak ciptaannya atau memberikanizin untuk itu dengan tidak mengurangipembatasan-pembatasan menurut peraturanperundang-undangan yang berlaku.(pasal 1 butir 1) 23. Some Facts for Copyright Copyrights are not granted automatically.For material to be protected, it mustreflect some degree of originality. Copyrights are not indefinite; typicallyexpire after a predetermined period oftime (typically, 50 years). 24. Some Facts for Copyright Copyrighted material is often given fair usetreatment when used for educationalpurposes. Also considered are the proportion used,compared with the size of the whole, and theeffect of the use on the potential market forthe copyrighted material. 25. PatentsPatents are grants from thegovernment giving exclusive rights to``make, use, and sell a product for 20years. 26. Copyrights vs. Patents:Copyright protects theexpression of an idea, while apatent protects the ideaitself. 27. Trademarks A trademark is a distinctive symbol or sign towhich commercial value is attached becauseof the connection between the symbolicrepresentation and organizations, products, orservices. The primary purpose of a trademark is toidentify organizations, products, and servicesin the marketplace. 28. Unlike copyrights and patents,trademark rights do not expire withina predetermined time period.For rights to be enforced, however, thetrademark owner must continue touse the trademark. 29. Four reasons are generally offered tojustify the protection of intellectualproperty rights:1. Disclosure2. Innovation3. Product investment4. Design development 30. Some Ethics of Intellectual Property Having permission Following the rules Avoiding plagiarism 31. 2011 cokyfauzialfi.wordpress.comWhats Your Message?


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