The End of Business As Usual          

By Brian Solis

Favorite Quotes

Captured By Josh Duncan www.arandomjog.com

A digital presence is just a way of life

People will always talk about you so,

Give them something to talk about.

Attention is a precious commodity

The Millenial generation, or as they are often called, Generation Me, represent one-quarter of the American population.

70% of Millennials feel that once they find a company or

product they like, they keep coming back.

47% will write about their positive experience online with companies and products online. On the flipside, 39% will share

negative encounters.

You are the center of your ego-system. Your

connections and networks build a framework for how,

when, and where information finds you.

With or without realization, we have become curators, carefully selecting

the experiences that move us, colored with our thoughts and observations, to

cater to our audiences of our audiences and hopefully to those who,

in turn, follow them.

Connected consumers understand that through the concentration of connections, their

social experiences, digital literacy, and the value of content that populates their streams

are intensified.

News no no longer breaks,

it tweets.

The audience within the audience redefines the living room. It is the new consumer landscape.

If in the real world, actions speak louder than words, in

the realm of digital influence, actions speak

louder than scores.

To understand the mindset of the connected consumer, one must realize that everything

begins with search and intent.

Sharing our purchases and experiences serve as social objects, which are catalysts for sparking conversations and creating perceptions.

At the center of this discussion is the product.

Discerning consumers not only expect immediate

access to information, they expect

CLOSURE.

We are competing for the moment. We are competing for the future. We are competing for relevance.

The rise of the socially connected consumer

warrants much more than attention; it requires an understanding of what motivates them to click,

act, and share.

Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision-making cycle or they’re absent from the heart, mind, and actions

of the connected customer.

Photo Credits •  Train riders -

http://www.flickr.com/photos/ejbsf/4312589663/sizes/o/in/photostream/ •  Newspapers -

http://www.flickr.com/photos/pyxopotamus/3413034603/sizes/o/in/photostream/ •  Phones -

http://www.flickr.com/photos/dearsomeone/140676003/sizes/l/in/photostream/ •  Twitter bird -

http://www.flickr.com/photos/eldh/5858249526/sizes/l/in/photostream/

•  Spiderman - http://www.flickr.com/photos/polvero/3422530445/sizes/l/in/photostream/

•  Ipad - http://www.flickr.com/photos/bendodson/5497144250/sizes/o/in/photostream/

•  Coffee shot - http://www.flickr.com/photos/anotherphotograph/2971382851/sizes/o/in/photostream/

•  Bakery - http://www.flickr.com/photos/jamesyu/13042995/sizes/o/in/photostream/

•  Dinosaur - http://www.flickr.com/photos/superamit/3886055392/sizes/o/in/photostream/