The end of business as usual by brian solis a selection

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Post on 27-Jun-2015

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An interesting book to understand the consumer revolution A personal selection of ideas and concepts to consider.

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  • 1. The end of Business as Usual by Brian Solis An interesting book to understandthe consumer revolutionMarc Costa@marccostap

2. A personal selection of ideas and concepts to consider-Digital culture is changing the landscape of everything- Technology is evolving faster than the majority of businesses or consumers can adapt or assimilate-Technology is not just for the geeks, its now part of our lifestyle-We are living in an always-on society-Popularity is not influence and influence is not popularity-Change is never easyMarc Costa@marccostap 3. A personal selection of ideas and concepts to consider-A company is only as valuable as the promises it keeps-Shared experiences and relationships are at the heart of online interaction between connected customers-No one department owns new media or the overall relationship with the customer-Empathy is something that companies cant invent; it must be felt-With every culture change comes culture shock-Change takes timesMarc Costa@marccostap