WORKSITEFINANCIAL SOLUTIONS

THE EMPLOYEE ENGAGEMENT SOLUTIONA Comprehensive Overview of Marketing Resources

CONTENTS 3 Overview

4 Employee Outreach Campaign

5 Employee Outreach Campaign Samples

6 Additional Marketing Material

THE EMPLOYEE ENGAGEMENT SOLUTIONHelping employees engage in their retirement plan and make the most of an important benefit

In a recent survey, just 2% of workers identify saving or planning for retirement as the most pressing financial issue facing Americans, yet only 13% are “very confident” they’ll have enough money to live comfortably in retirement.1

The Employee Engagement Solution, offered exclusively through your retirement plan advisor and Worksite Financial Solutions, seeks to help employees understand the benefits of enrolling in their retirement plan and planning for their financial future. The program offers two types of benefits to your plan:

� The rollin service educates employees on how they can consolidate retirement accounts from previous employers, and the pros and cons of the different distribution options that exist.

� The enrollment service2 provides your employees with guidance in understanding their retirement plan and may also be able to assist them in the enrollment process.

The Employee Engagement Solution has the potential to lead to increased plan enrollment, higher average deferral rates and an increase in plan assets - adding value to your benefits program, without increasing costs to the plan. And your employees will benefit from having a more simplified approach to enrolling in their plan and consolidating assets.

1 “The 2013 Retirement Confidence Survey: Perceived Savings Needs Outpace Reality for Many.” Employee Benefit Research Institute Issue Brief, No. 384, March 2013.

2 The enrollment service is only available to plans with certain providers. To learn more, speak with your retirement plan advisor.

A bout t he Ret ir ement Result s TeamThe Retirement Results Team is a key part of Worksite Financial Solutions, and consists of a group of retirement specialists dedicated to helping employees with their retirement planning needs throughout their careers. They are available over the phone and provide one-on-one assistance and guidance, tailored to the employee’s specific financial needs and goals.

In addition, the Retirement Results Team works with your retirement plan advisor throughout the on-boarding process, ensuring seamless implementation of Worksite Financial Solutions.

www.worksitefinancialsolutions.com

EMPLOYEE ENGAGEMENT SOLUTION 1

The Employee Engagement Solution Outreach Campaign (Current Employees) Over viewVehicle Key Messages When is it Mailed?1

Employee Engagement Solution Rollin Mailer 1 Postcard

� Provides an early introduction to new branding and the Employee Enrollment Solution

� Introduces the Retirement Results Team

� Prominently showcases employer name in order to build trust and appreciation for the program

Once the plan is enrolled in the Employee Engagement Solution, new employees receive correspondence approximately 1 to 2 weeks after they join the plan.

Employee Engagement Solution Rollin Mailer 2 Letter

� Emphasizes the importance of having a clear plan for retirement

� Informs employees that they have options for past retirement accounts

Approximately two weeks after first rollin mailer

Employee Engagement Solution Enrollment Mailer Letter

� Informs employees they are eligible to enroll in company retirement plan

� Introduces the Retirement Results Team

� Summarizes benefits of an employer-sponsored retirement plan

Once the plan is enrolled in the Employee Engagement Solution, employees will receive correspondence 2 to 6 weeks after they become eligible to join the plan.2 Only one mailer is sent for enrollment.

Implementing a well-planned communications stratgy is a critical element of your duty to provide information to participants about their retirement plan. The Employee Engagement Solution uses a streamlined outreach process that strives to provide your employees the right information at the right time.

One of the key benefits of the Employee Engagement Solution is that the service includes communications that help encourage employees to make the most of their retirement plan. If your plan offers the enrollment service, active employees who are eligible to enroll in their plan will receive the enrollment letter which outlines key benefits of joining their plan. In addition, as part of the rollin service that comes with the Employee Engagement Solution, employees who have enrolled in the plan will receive mailers that help educate them on their distribution options for retirement accounts with previous employers. Below are descriptions of the types of communications we’re currently sending to employees.

How we help you communicate with your employees

EMPLOYEE OUTREACH CAMPAIGN

1 Mail dates are approximate and may vary slightly.2 The enrollment service is only available to plans with certain providers. To learn more, speak with your retirement plan advisor. Mail date of the letter varies

depending on when the plan sponsor reports new employees to the plan recordkeeper.2

This series of informative communications seeks to help employees engage in their retirement plan and also reminds them to consider their options for retirement accounts they have with past employers. With the goal of encouraging employees to contact the Retirement Results Team for more information and assistance, the messaging of these communications is designed to educate as well as resonate emotionally with the recipient. For readable samples of the materials, please refer to the Employee Engagement Solution Outreach Campaign Sample Kit.

Implement at ion Pr ocess � Provide a company logo to your retirement plan advisor so the mailings can be co-branded with your company

and Worksite Financial Solutions. Including a company logo on all communications that employees receive greatly increases their recognition of the service as a benefit provided by you.

� The printing and distribution of all communications will be handled by the Worksite Financial Solutions Team.

� Please note: the Employee Engagement Solution Enrollment mailing will only be sent to employees if you have enrolled the plan in the enrollment service, which is only available to plans with certain providers. To learn more, speak with your retirement plan advisor.

� Discuss any questions or special needs you may have with your retirement plan advisor.*

A Ser ies of Cus t omiz ed Communicat ions

* Please note any changes in the employee outreach campaign schedule require a minimum of ten business days lead time.

Employee Engagement Solution Rollin Mailer 1

Employee Engagement Solution Rollin Mailer 2

Employee Engagement Solution Enrollment Mailer1

EMPLOYEE ENGAGEMENT SOLUTION 3

To create a comprehensive marketing strategy, it is recommended you supplement the employee outreach campaign communications with additional marketing materials such as flyers and posters that can be distributed in the workplace. Materials are available for both the enrollment service and the rollin service of the Employee Engagement Solution.

Enr ollment Pos t er and Flyer sKey MessageThe enrollment posters and flyers encourage employees to enroll in their company sponsored retirement plan and remind them of the benefits of participating.

Rollin Pos t er and Flyer sKey MessageThe rollin posters and flyers focus on educating employees on their options for retirement accounts they may have with previous employers, including being able to potentially consolidate them into their current employer’s retirement plan.

Implement at ion Pr ocess � You may request electronic versions or hard copies of all posters and flyers from your retirement

plan advisor.

� Hang the posters in areas of the workplace commonly seen by employees, such as break rooms, cafeterias or hallways.

� Distribute flyers at new employee orientations, plan enrollment meetings or other employee meetings as appropriate.

ADDITIONAL MARKETING MATERIAL

4

Thinking about preparing for retirement may leave employees feeling confused or uncertain, making it easy to put off important decisions that may affect their ability to achieve their retirement goals.

By implementing the Employee Engagement Solution, you can potentially improve the chances that your employees are better positioned to reach those goals by being better informed and educated.

T he Employee Engagement Solut ion can help put employees on t he pat h t owar d a mor e secur e f inancial f ut ur e.

EMPLOYEE ENGAGEMENT SOLUTION 5

Worksite Financial Solutions is a program exclusive to LPL Financial and its advisor partners.

This information is not intended as authoritative guidance or tax or legal advice. You should consult with your attorney or tax advisor for guidance on your specific situation.

For plan sponsor use only – not for use with participants or the general public.Tracking #1-374434

RP-0087-0416

Member FINRA/SIPC www.lpl.com