the edge: week of september 26, 2011

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After receiving countless accolades for its free HAR.com iPhone app, HAR has just launched an app for users of Android-powered mobile devices. As with the iPhone, the app extends the wide range of innovative features that are available on HAR.com to the palm of the Android user’s hand. The HAR.com Android app allows both consumers and HAR members to search for homes for sale or lease anywhere throughout greater Houston area. Consumers can use the award-winning residential property search engine to find a home, bookmark listings and view their property search history. HAR members who subscribe to the MLS will be able to access MLS data, their leads, listings and their brokerages’ listing inventory. To download the new HAR.com Android app, visit the Android The Mobile Power of HAR.com is Now Available for Droid

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Page 1: The EDGE: Week of September 26, 2011

• After receiving countless accolades for its free HAR.com iPhone app, HAR has just launched an app for users of Android-powered mobile devices.

• As with the iPhone, the app extends the wide range of innovative features that are available on HAR.com to the palm of the Android user’s hand.

• The HAR.com Android app allows both consumers and HAR members to search for homes for sale or lease anywhere throughout greater Houston area.

• Consumers can use the award-winning residential property search engine to find a home, bookmark listings and view their property search history.

• HAR members who subscribe to the MLS will be able to access MLS data, their leads, listings and their brokerages’ listing inventory.

• To download the new HAR.com Android app, visit the Android Market and search for “HAR.com.”

The Mobile Power of HAR.com is Now Available for Droid

Page 2: The EDGE: Week of September 26, 2011

• In its ongoing mission to bring technological innovation to members to enhance their productivity, HAR is in the initial stages of introducing a transaction management system that has freed Arizona REALTORS® from the traditional paper-based transaction process with excellent results.

• The system will be called HAR-ETS (Electronic Transaction Solution) and is designed as a platform consisting of HAR’s MLS system, electronic signatures and transaction management that will be powered by SureClose®.

• HAR is partnering with PropertyInfo Corporation and SureClose® to provide this new electronic transaction solution platform as the latest MLS subscriber benefit.

• SureClose® is an online system successfully adopted by the Arizona Association of REALTORS® that securely stores an agent’s correspondence, personal notes, documents and completed tasks for each property listing.

• HAR-ETS will be available later this fall. Look for updates about its rollout on HAR Connect and in future editions of The Edge. To learn more about HAR-ETS, contact René Galvan at [email protected] or 713.629.1900 ext. 299.

HAR Takes Transaction Management to the Next Level

Page 3: The EDGE: Week of September 26, 2011

Enhanced Company Web Sites•HAR's Enhanced Company Website subscription serves as a communication tool for consumers to learn more about your company and for you to provide information about your professional experience and the services you provide. To help you promote your company and give you an online presence, HAR offers Enhanced Company Websites. And as a sponsoring broker*, you can create your own company web site for FREE!•Enhanced Company Websites are easy to use and are self-created using the HAR Site Builder. •Features include: The display of your company logo on all of your listings on HAR.com, your agents’ HAR Member Web Sites, and throughout HAR’s Member Finder; as a broker, you receive a copy of all leads generated from your agents’ listings on HAR.com, and have access to a portal that allows you to monitor whether or not the leads have been viewed by the listing agent and much more.•Click here to learn more about Enhanced Company Web Sites. *The offer is currently available to subscribing brokers with MLS subscriptions. HAR only recognizes one broker per office.

HAR Tool of the Week

Page 4: The EDGE: Week of September 26, 2011

Weekly HAR Market StatBuyer activity kicked up a notch from the same week in September 2010. Buyers were more likely to enter contract, while sellers brought less new supply onto the market than last year. This combination is driving down inventory levels, a trend that, should it continue, will lead to the stabilization of other indicators. With the Fed’s recent reaffirmation of low interest rates, the finance environment should remain favorable.

In the Houston region, for the week ending September 18:• New Listings decreased 6.1% to 1,892

• Pending Sales increased 23.8% to 1,190 • Closed Sales increased 14.3% to 1,036

Page 5: The EDGE: Week of September 26, 2011

Register Online at www.har.com/edu Questions? 713-629-1900 ext. 6

Open Your Mind to Learning

Graduate REALTOR® Institute GRI1 Finance

Date: Monday, October 3, 5, 6 & 7 Time: 8:15 a.m. – 5 p.m.Location: HAR Central or Bay AreaInvestment: $295