Tuesday 8th April

Thank You!

1st April - Agenda1. Introductions & Housekeeping

House Rule + Overdose if we go beyond 1hr

2. Another thank you

3. Todays topic is...E.A.S.Y

4. AOBPodcast later todayWhat are barcodes?Website Reviews with FeefoNext Week & Topic Requests

“ There is no such thing as a daft question, if you don’t know the answer ”

House Rule

Last week we went through the Best Match 101 presentation, in the evening when presenting it to a room of ~35, it went amazingly well, thank you!

Another quick thank you

E.A.S.Y

We’re looking to run a series articles following a simple model that can help you focus on your business in 4 key areas.

Before we dive in, we’ve got two questions for you to think about for each section:

1. How can we make each section super clear?2. What examples do you think would work well?

Why we need your help with this

E is for Efficiency

So what is E.A.S.Y?

E is for Efficiency

A is for Add sales channels

So what is E.A.S.Y?

E is for Efficiency

A is for Add sales channels

S is for Stock

So what is E.A.S.Y?

E is for Efficiency

A is for Add sales channels

S is for Stock

Y is for Why are you doing this?

So what is E.A.S.Y?

This comes in two forms, internal efficiency and external efficiency:

InternalEverything you do within your businesseg:

ExternalEverything that your customers seeeg: Listing templates, website, packaging, emails

E is for “Efficiency”

This is all about “eye balls”, more potential buyers that see your products the more chances that you have to make a sale

Existing● What can better on your existing sales channels● Expand into Australia, United States as two English speaking sites● Look at selling into Europe ( “cross border trade”, note the podcast later today )

New● If you sell on eBay and not Amazon, then look at Amazon ( and vice versa )● Building your own website

A is for “Add Sales Channels”

We all know the saying “You make your money when you buy”

Think about:● The 4 Standard business models

Stocked, Manufacture, Virtual / Just-in-time & Asset Recovery● Relationships with suppliers

How can you deepen them, when is your contacts birthday for example?● Range selling

Expanding an already performing range of products further● Cross Selling

eBay promotions manager, related, upsell & cross sell items● Using your existing stock more than once

Building kits of products, searching for duplicates on Amazon, new eBay account(s)

S is for “Stock”

Why or who is behind the business. Also this covers branding as well, how is your business displayed to your customers.

● Do you have a story to tell?Do you share this?

● Have you got a logo?● Do you carry your branding everywhere with you?

Your website, eBay, the Amazon seller logo, linkedIn, in emails, on invoices

Y is for “Why”

AOB

1. Today’s PodcastInterview with Scott & Anya as we delve into the world of cross border trade.

2. GS1 PodcastWhat are barcodes and why do you need them with Wajih Rehman

3. Website Reviews with FeefoBeyond eBay & Amazon, how can you foster reviews on your website

4. Topic RequestsWhat would you like to see us cover? Also we’re looking for two people for a mini interview for next week

AOB

We look forward to seeing on the site & in the forums

Matt & Dave

PS.

Remember the coffee mornings, they’re every Tuesday

Thank You Once Again

Join in Next WeekJoin us next week by following the link below and reserving your seat:

UnderstandingE.com/coffee-morningEvery Tuesday at 10am GMT, see you there!