the drive for five: increasing membership in friends of the smokies

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Ashley Gaither

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The Drive for Five: Increasing Membership in Friends of the Smokies. Ashley Gaither. Background and History. Founded in 1993 with 156 charter members Mission Statement Raised over $20 million 501(c)(3) non-profit organization Approximately 4,500 members. Problems. - PowerPoint PPT Presentation

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Page 1: The Drive for Five: Increasing Membership in Friends of the  Smokies

Ashley Gaither

Page 2: The Drive for Five: Increasing Membership in Friends of the  Smokies

Founded in 1993 with 156 charter membersMission StatementRaised over $20 million 501(c)(3) non-profit organizationApproximately 4,500 members

Page 3: The Drive for Five: Increasing Membership in Friends of the  Smokies

Average membership increase is only 290 new members per year

Page 4: The Drive for Five: Increasing Membership in Friends of the  Smokies

To increase membership in Friends of Great Smoky Mountains National Park to 5,000 members by January 1, 2009

Page 5: The Drive for Five: Increasing Membership in Friends of the  Smokies

To increase readership of brochures to 250,000 within 6 months

To increase business membership by 33% within 6 months

Page 6: The Drive for Five: Increasing Membership in Friends of the  Smokies

To increase local membership by 5% within 6 months

To increase membership by referral by 5% within 6 months

To maintain membership at 5,000 after January 2009

Page 7: The Drive for Five: Increasing Membership in Friends of the  Smokies

Visitors of Great Smoky Mountains National Park

Gatlinburg businessesSevier County /

Gatlinburg residentsFriends / relatives of

current members

Page 8: The Drive for Five: Increasing Membership in Friends of the  Smokies

Stress benefits of membership and overall good of the organization

Brochures available throughout areaReach tourists through local media campaignHost hot air balloon event and bluegrass concertPresentations at local meetings

Page 9: The Drive for Five: Increasing Membership in Friends of the  Smokies

July Hot Air Balloons Event, Brochure Debut

August Presentation @ Gatlinburg Chamber of Commerce

September Billboard Debut

October Bluegrass Concert Event, Media Campaign

November Presentation @ Gatlinburg City Hall

December Mail Thank You Stickers, Member References

Page 10: The Drive for Five: Increasing Membership in Friends of the  Smokies

Hot Air Balloon Event $1250

Bluegrass Concert Event $1000

Brochures $500

Media Campaign $2000

Presentations $250

Contingencies $500

Total $5500

Page 11: The Drive for Five: Increasing Membership in Friends of the  Smokies

Membership recordsSurvey results

Page 12: The Drive for Five: Increasing Membership in Friends of the  Smokies

Friends of Great Smoky Mountains National Park (n.d.). Friends of the Smokies. Retrieved May 28, 2008, from http://www.friendsofthesmokies.org/

U.S. Census Bureau (n.d.). Gatlinburg city, Tennessee – Fact Sheet – American FactFinder. Retrieved May 28, 2008, from http://factfinder.census.gov/

U.S. National Park Service (2008). Great Smoky Mountains National Park. Retrieved May 28, 2008, from http://www.nps.gov/grsm/