The Drive for Five: Increasing Membership in Friends of the Smokies

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The Drive for Five: Increasing Membership in Friends of the Smokies. Ashley Gaither. Background and History. Founded in 1993 with 156 charter members Mission Statement Raised over $20 million 501(c)(3) non-profit organization Approximately 4,500 members. Problems. - PowerPoint PPT Presentation

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<ul><li><p>Ashley Gaither</p></li><li><p>Founded in 1993 with 156 charter membersMission StatementRaised over $20 million 501(c)(3) non-profit organizationApproximately 4,500 members</p></li><li><p>Average membership increase is only 290 new members per year</p></li><li><p>To increase membership in Friends of Great Smoky Mountains National Park to 5,000 members by January 1, 2009</p></li><li><p>To increase readership of brochures to 250,000 within 6 monthsTo increase business membership by 33% within 6 months</p></li><li><p>To increase local membership by 5% within 6 monthsTo increase membership by referral by 5% within 6 monthsTo maintain membership at 5,000 after January 2009</p></li><li><p>Visitors of Great Smoky Mountains National ParkGatlinburg businessesSevier County / Gatlinburg residentsFriends / relatives of current members</p></li><li><p>Stress benefits of membership and overall good of the organizationBrochures available throughout areaReach tourists through local media campaignHost hot air balloon event and bluegrass concertPresentations at local meetings</p></li><li><p>JulyHot Air Balloons Event, Brochure DebutAugustPresentation @ Gatlinburg Chamber of CommerceSeptemberBillboard DebutOctoberBluegrass Concert Event, Media CampaignNovemberPresentation @ Gatlinburg City HallDecemberMail Thank You Stickers, Member References</p></li><li><p>Hot Air Balloon Event$1250Bluegrass Concert Event$1000Brochures$500Media Campaign$2000Presentations$250Contingencies$500Total$5500</p></li><li><p>Membership recordsSurvey results</p></li><li><p>Friends of Great Smoky Mountains National Park (n.d.). Friends of the Smokies. Retrieved May 28, 2008, from http://www.friendsofthesmokies.org/ U.S. Census Bureau (n.d.). Gatlinburg city, Tennessee Fact Sheet American FactFinder. Retrieved May 28, 2008, from http://factfinder.census.gov/U.S. National Park Service (2008). Great Smoky Mountains National Park. Retrieved May 28, 2008, from http://www.nps.gov/grsm/</p></li></ul>

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