***FOR IMMEDIATE RELEASE*** Swipea Launches Children Activity Book iOS App Where Moral Values And

New Cultures Are Learned Through Discovery And Play

The Dream, World Explorer Edition lets children explore the Arabic world through a story on perseverance, 8 educational mini-games and over 60 fun facts.

March 8, 2012 - Swipea, a Gamebit Labs brand that specializes in educational children activity books and eBook apps has recently released The Dream, World Explorer Edition, a premium activity storybook that is the first in its World Explorer series, which will encompass several titles that will allow children to explore the world from their iOS devices. At the same time, children will also learn about moral values and world culture understanding through fun and entertaining popular stories, each taken from the country it represents. Offering kids and parents an engaging story that encompasses several interactive elements, The Dream tells the tale of Ahmad, a poor and honest good-hearted, hardworking man from Baghdad who journeys far away from home and family in order to seek his fortune due to a dream he had. The tale also shows the hardships and constancy that lead him to eventually achieve his goals. Throughout this interactive activity storybook, children are taught the values of patience, persistence and much more, all beautifully portrayed by gorgeous animated artwork and enhanced by realistic sound effects that take the reader from the Sahara desert to the markets in Cairo, letting them explore the Arabian World and its culture at their own pace. In order to make the experience for both parents and kids with The Dream even better, Swipea has performed extensive research and has packed the storybook with eight different educational mini-games, where they will learn over more than 60 fun facts about Arabian historical places, music & instruments, costumes, food ingredients & cuisines and more by helping the story’s main characters. Additionally, this premium World Explorer edition of The Dream comes with free lifetime content update. One very relevant aspect of Swipea’s vision for both The Dream and its future storybooks is the importance of bridging the perennial gap between apps and the real world. In order to do this, Swipea offers both kids and anyone who enjoys The Dream, the opportunity to access a series of Fans-Only DIY Premium Paper Crafts, which will be unlocked once customers Like Swipea’s Facebook page, join the company’s mailing list or rate the app in the App Store. These premiums include:

• Race To Cairo - A four player board game inspired by Ahmad's travel to Cairo

• The Dream Pop-up Scenes - A set of six paper crafts to inspire kids to explore the exciting world of story-telling

• The Dream Bookmarks – A set of threes printable bookmarks with personal creative spaces

With these, children will be able to bring the world of The Dream to life in a way that is not only fun and educational, but that also helps them develop their manual and social skills, since these types of DIY paper crafts are ideal to enjoy with friends and family. The importance of this aspect of Swipea’s storybooks is clearly summarized by the storybook’s creator, Benjamin Chong:

“I personally believe in the tremendous value of interactivity, and companies should attempt to bridge the electronic and real world together. This is what I'm

trying to do with our World Explorer series.” About Gamebit Labs Sdn Bhd. Currently based in Malaysia, Gamebit Labs is a new technology startup founded in Q4, 2011. The company’s mission is to develop children activity books, ebook apps and casual games for mobile devices to help kids learn in a fun and more effective way. Benjamin Chong who has been in the online gaming industry for the past 7 years is the founder and CEO of Gamebit Labs. For more information on Gamebit Labs, visit http://www.swipea.com.