the digital marketing canvas

Mission Vision Brand Acquisition Activation Value Propositions Referral Revenue Target Audience Market Retention This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: https://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San-Francisco, California, 94105, USA. Designed by: Jeremy Corman The Digital Marketing Canvas Develop a strategy to accelerate business growth Designed for: Date: The company’s purpose and reason for being The company’s long-term, aspirational business goals Complete expression of the company that is being communicated creating an experience in the public, both rational and emotional The customers (existing + ideal) the company serves The company’s market position relative to competition Getting visitors from scalable channels A measurable first happy experience to get to ‘aha moment’ Users referring the product to their peers Monetizing users behavior Getting users to come back to to AARR sections (as much as possible) Promise of value to be delivered : benefits and unique differentiation www.digitalmarketingcanvas.co

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Mission Vision

Brand Acquisition

Activation

Value Propositions Referral

Revenue

Target Audience

Market Retention

This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:https://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San-Francisco, California, 94105, USA.

The Digital Marketing CanvasDevelop a strategy to accelerate business growth

Designed for: Date:

The company’s purpose and reason for being The company’s long-term, aspirational business goals

Complete expression of the companythat is being communicated creatingan experience in the public,both rational and emotional

The customers (existing + ideal) the company serves

The company’s market position relative to competition

Getting visitors from scalablechannels

A measurable �rst happy experience to get to ‘aha moment’

Users referring the product to their peers

Monetizing users behavior

Getting users to come back to to AARR sections (as much as possible)

Promise of value to be delivered :bene�ts and unique di�erentiation