The Online Future of International Higher Education

The Digital Campus

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On the education side you could say if we can get them in, retain them and make sure they graduate then that’s good enough, but that is a 1000 year old business model – the world looks different today Claes Mansson Director, ICT Strategic Investment Programme at Monash University

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The Student Lifecycle for the last 1000 years

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The solid classical buildings of great universities may look permanent but the storms of change now threaten them. Lawrence Summers President Emeritus, Harvard University An Avalanche is Coming: Higher Education and the Revolution Ahead

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1982 - Compuserve 1995 - Classmates 1997 - Sixdegrees 1999 - Makeoutclub 2002 - LinkedIn 2003 - MySpace 2004 - Facebook 2005 - YouTube/RenRen 2006 - Twitter 2007 - Tumbler 2009 - Foursquare/Sina Weibo 2010 - Pinterest/Instagram 2011 - Google+/Snapchat 2012 - Tinder

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https://www.linkedin.com/edu/rankings/us

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1982 - Compuserve 1995 - Classmates 1997 - Sixdegrees 1999 - Makeoutclub 2002 - LinkedIn 2003 - MySpace 2004 - Facebook/Flickr 2005 - YouTube/RenRen 2006 - Twitter 2007 - Tumbler 2009 - Foursquare/Sina Weibo 2010 - Pinterest/Instagram 2011 - Google+/Snapchat 2012 - Tinder

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65% http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media

‘Although 65% of students use social media channels several times a day, students rated universities' social media presence as less influential and less trustworthy than more traditional sources such as prospectuses or open days.’

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1/5 ‘Prospective students are keen to engage with their university through social media channels, with one fifth of students saying that universities don't make enough use of social media in recruitment.’ http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media

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Insights @precedentapac 

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Approximate numbers based on number of engagements and average number of attendees

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u2020 @precedentapac 

Digital Threats

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Knowledge The availability of knowledge and

methods of access increasing duplication and dissemination

Digital Threats

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Reach Global reputations can be nurtured

and enhanced quickly. Similarly individual relationships can be built,

serviced and maintained without reference to geography.

Digital Threats

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Relevance The availability of online learning

platforms offers the digital native an opportunity to create their own learning experience relevant to

themselves.

Opportunity Lifelong Learners

The global digital landscape is driving everyone towards being a lifelong

learner. This represents a bold education sector opportunity.

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Prospect @precedentapac 

Learner @precedentapac 

Professional @precedentapac 

Advocate @precedentapac 

Prospect Learner Professional Advocate

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The Student Lifecycle

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Digital campus

@precedentapac 

A single online environment open to all, that offers a single customer view that is personalised to their current interests and relationship with the university.

A place they become reliant upon to support their lifelong learning and development, encouraging and rewarding continual involvement.

Ultimately a community and ecosystem that transcends traditional boundaries of a university.

@precedentapac 

@precedentapac 

The Student Lifecycle

Time

Physical campus

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ngth

of R

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Digital campus

Prospect

@precedentapac 

Prospect

@precedentapac 

The Student Lifecycle

Time

Physical campus

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ngth

of R

elat

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Digital campus

Prospect

Learner

@precedentapac 

Learner

@precedentapac 

The Student Lifecycle

Time

Physical campus

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ngth

of R

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Digital campus

Prospect

Learner Professional

@precedentau 

Professional

@precedentapac 

The Student Lifecycle

Time

Physical campus

Stre

ngth

of R

elat

ions

hip

Digital campus

Prospect

Learner Professional Advocate

@precedentapac 

Advocate

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Prospect Learner Professional Advocate

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How? @precedentapac 

1 Be content curators not content creators.

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2 Release, review, refine.

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3 Digital Transformation is a

business priority not a marketing project.

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4 Don’t be afraid to decommission.

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5 The user is the centre of everything.

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