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the cost of a lead

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Source: MarketingSherpa B2B Technology Marketing Community 1. Less Filters = Lower CPL; More Filters Doesn’t Always Mean Better Leads. 2. Leverage Intent Media For Enriched Lead Analysis And Nurturing. 3. The Average Sales Cycle Has Increased 22% Over The Past 5 Years Due To More Decision Makers Being Involved In The Buying Process. Source: Sirius Decisions Madison Logic analyzed over one million leads for this study. The data presented above reflects the average cost per lead in our most popular verticals. If you would like to learn more about Madison Logic’s Lead Generation platform and capabilities, please visit madisonlogic.com and send us a message. Recommendations * These are averages on our system from US, Canada, EMEA, APAC & LATAM

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Page 1: The Cost of a Lead

Source: MarketingSherpa

B2B Technology Marketing Community

1. Less Filters = Lower CPL; More Filters Doesn’t Always Mean Better Leads.

2. Leverage Intent Media For Enriched Lead Analysis And Nurturing.

3. The Average Sales Cycle Has Increased 22% Over The Past 5 Years Due To More Decision Makers Being Involved In The Buying Process. Source: Sirius Decisions

Madison Logic analyzed over

one million leads for this study.The data presented above reflects the average

cost per lead in our most popular verticals.

If you would like to learn more about Madison Logic’s Lead Generation platform and capabilities, please visit madisonlogic.com and send us a message.

Recommendations

* These are averages on our system from US, Canada, EMEA, APAC & LATAM

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