The Conflict of the Mind: Creativity VS Innovation

Creativity is about connecting the dots that haven’t been connected before.

- More human

- Expression and thought

- Linked to emotion

- A creative idea can be killed by bad execution.

Innovation is about creating roads and processes for ideas to move forward.

- Rarely emotional

- More rational

- Dependent of ideas

- Logical & down-to-earth

John Seely Brown is a researcher specializing in organizational studies.

- Contrast between imagination & creativity, and its link with innovation.

- Imagination is “taking something strange and making it familiar”; Creativity is the opposite

-The deepest form of innovation will never work without imagination.

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