the commercialization of ar & vr for the future of vr conference
TRANSCRIPT
Stuart W. Volkow
1995 1996
2001 2005
1999
The Commercial Future of VR, AR, MR
It Only Took 25 Years Here
1987 1991At SIGGRAPH 88, the first public demonstrations of virtual reality.
The CAVE virtual reality theater, a multi-person, room-sized, high-resolution, 3D video and audio environment developed by the Electronic Visualization Laboratory at the University of Illinois at Chicago, premieres at SIGGRAPH 92 by Tom DeFanti.
1981 1984 1990
Predictions ?
Billion$ 2018 2020
Digi-Capital $150
Kzero $2.2
CCInsights $4
Business Insider $2.8
Addressable Market
Facebook passes 1.44B monthly active users and 1.25B mobile users; 65% are now daily users
Venture Beat, 22 April 2015
“Over the 5 year period from 2014-2018, total unit device sales [of CVRDs] of 56.8 million: 10.9 million hardcore gamers, 18.1 million light gamers, and 27.7 million from kids, tweens and teens [KT&T]. This represents a CAGR of 160%.” Kzero Worldwide
“…cumulative revenue of 8.4 billion over the 5 year period [2014-2018], representing a CAGR of 108%.”
“…total cumulative software revenues over the 5 year period are estimated at $7.7 billion. “ KZero Worldwide
Varieties of VR/AR ExperienceMobile Immersive AR/VR/MR
$23mm
Sauron
Hololens
UI
is 360 Video VR?
360 Video
Content
Google Play: 250 VR Apps >500,000 Cardboard Kits
Cinematic VR
http://birdly.zhdk.ch/Experiential / Attractions
Mediamation
Emblematic Group F1somniacs.com
Journalism / Non-Fiction
Project Syriahttp://youtu.be/HtZrSb84JPE
Chris Milk, Spike JonzeVICE News
Commercial, Industrial, Medical
Qualcomm's SLAM
Advertising / Commerce