the climate case for cloud computing
DESCRIPTION
Cost savings, flexibility, and increased mobility aren't the only cloud computing benefits getting the attention of CIOs these days. The energy and emissions savings associated with cloud computing is also a factor for companies that realize the inevitable business implications of climate change. A recent study found that cloud computing uses 90% less energy than traditional on-premises applications. And if all enterprise software moved to the cloud, the environmental benefits would be staggering. Join us in a deep dive on this topic with a customer, a cloud expert, an analyst, and a cloud app developer. You'll leave with a greater understanding of how and why cloud computing is an important part of your sustainability strategy.TRANSCRIPT
The Climate Case for Cloud ComputingIT Professionals
Peter Coffee, salesforce.comJonathan Koomey, Ph.D., Stanford UniversityIan Gotts, Nimbus PartnersRebecca Wettemann, Nucleus ResearchSimon Wheeldon, CloudApps Carbon
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What We’d Like to Share
Multi-tenant efficiency applies to all resources
– Cuts power in and CO2 out
– Impact could soon be a single-digit % of world total
Mandates are present reality and future certainty– Global carbon market already exceeds $140 billion
– EU = 64% of volume, but U.S. EPA now says CO2 is a pollutant
Cloud architectures enable optimizations– Diverse energy sources
– Ease of revising choices
A strong sustainability story is good business
Jonathan Koomey, Ph.D. - Consulting ProfessorStanford University
Ian Gotts - Founder and CEO
Rebecca Wettemann - Founding Partner, VP/Research
Peter Coffee
Head of Platform Research
salesforce.com
Moderator:
Nimbus Partners
Nucleus Research
Simon Wheeldon - Co-founder and CEOCloudApps Carbon
Jonathan Koomey, Ph.D.
Stanford University
Economic Advantages of Cloud Computing
My claim: Powerful economic trends (driven by energy
efficiency) will push users toward cloud computing
Four energy-related advantages of the cloud– Diversity
– Economies of scale
– Flexibility
– Making structural changes easy
Important issues still to work out on privacy, security,
contracts, other complexities
Big picture: Moving bits better than moving atoms
Key Web Sites
EPA on data centers + 2007 Report to Congress
http://www.energystar.gov/datacenters
LBNL on data centers:
http://hightech.lbl.gov/datacenters.html
The Green Grid: http://www.thegreengrid.org/
The Uptime Institute: http://www.uptimeinstitute.org
SPEC power: http://www.spec.org/power_ssj2008/
References
Baliga, Jayant, Robert W. A. Ayre, Kerry Hinton, and Rodney S. Tucker. 2010. "Green Cloud Computing: Balancing Energy in Processing, Storage and Transport." In Press at the Proceedings of the IEEE. <http://people.eng.unimelb.edu.au/rtucker/publications/files/Baliga_Ayre_Hinton_Tucker_JRLStrTrans.pdf>
Koomey, Jonathan. 2007a. Estimating regional power consumption by servers: A technical note. Oakland, CA: Analytics Press. December 5. <http://www.amd.com/koomey>
Koomey, Jonathan. 2007b. Estimating total power consumption by servers in the U.S. and the world. Oakland, CA: Analytics Press. February 15. <http://enterprise.amd.com/us-en/AMD-Business/Technology-Home/Power-Management.aspx>
Koomey, Jonathan, Kenneth G. Brill, W. Pitt Turner, John R. Stanley, and Bruce Taylor. 2007. A simple model for determining true total cost of ownership for data centers. Santa Fe, NM: The Uptime Institute. September. <http://www.uptimeinstitute.org/>
Koomey, Jonathan. 2008. "Worldwide electricity used in data centers." Environmental Research Letters. vol. 3, no. 034008. September 23. <http://stacks.iop.org/1748-9326/3/034008>.
References (Continued) Koomey, Jonathan G., Christian Belady, Michael Patterson, Anthony Santos, and Klaus-
Dieter Lange. 2009a. Assessing trends over time in performance, costs, and energy use
for servers. Oakland, CA: Analytics Press. August 17.
<http://www.intel.com/pressroom/kits/ecotech>
Koomey, Jonathan G., Stephen Berard, Marla Sanchez, and Henry Wong. 2009b.
Assessing trends in the electrical efficiency of computation over time. Oakland, CA:
Analytics Press. August 17. <http://www.intel.com/pressroom/kits/ecotech>
Stanley, John, and Jonathan Koomey. 2009. The Science of Measurement: Improving
Data Center Performance with Continuous Monitoring and Measurement of Site
Infrastructure. Oakland, CA: Analytics Press. October 23.
<http://www.analyticspress.com/scienceofmeasurement.html>
Taylor, Cody, and Jonathan Koomey. 2008. Estimating energy use and greenhouse gas
emissions of Internet advertising. Working paper for IMC2. February 14.
<http://imc2.com/Documents/CarbonEmissions.pdf>.
Weber, Christopher, Jonathan G. Koomey, and Scott Matthews. 2009. The Energy and
Climate Change Impacts of Different Music Delivery Methods. Analytics Press. August
17. <http://www.intel.com/pressroom/kits/ecotech>
“How green is your company,
Daddy?”
Rebecca Wettemann
Nucleus Research
Quantifying the Green Benefits of Cloud Computing
Let’s talk about
• The cloud – key questions
• The research
• Results
• Looking ahead
About Nucleus Research
An independent IT research and advisory firm specialized in investigative, case based research.
• Hundreds of published ROI case studies
• Founded in 2000
• 4.7M ROI tools distributed
• The only firm registered with the National Association of State Boards of Accountancy
Registration #108024
• Lower initial, ongoing costs• Faster time to value• Greater agility, flexibility
But what about sustainability?
The cloud: We all know the business benefits
What “they” say about cloud sustainability
• It’s all marketing hype to sell us more
• It’s only important if I save money
• It’s only important to treehuggers
• It can’t be measured
A closer look at cloud sustainability
• Nucleus reviewed salesforce.com’s data centers to quantify its total power draw.
• Inventoried each device in salesforce.com’s data centers• Calculated power draw of each device• Did not include indirect energy impacts
• Nucleus used its data on salesforce.com customers to determine how many servers they would need to support their applications if they were run on premise.
• Used user-to-server ratio and typical server configurations to calculate the average needed power draw for small, medium, and large companies
• Did not include cost of power on user side for network equipment
What we found
Salesforce.com customers experience a 91 percent energy savings by using the salesforce.com cloud instead of on-premise computing.
Salesforce.com customers save the energy equivalent of 11 barrels of oil every hour.
Looking forward
• Organizations will be increasingly pressured to show their carbon footprint and impact on sustainability.
• Current customers can estimate their savings by calculating the associated power draw and multiplying it by .91 for a good approximation of their current green benefit.
• Customers consider new or greater cloud investment can plan on similar metrics.
• The cloud advantage is more than just economic savings – and you can prove it.
Simon Wheeldon
CloudApps Carbon
Sustainability – A Boardroom Imperative
The reconciliation of environmental, social &
business demands
A boardroom imperative – driven by:
– Steeply Rising Energy, Waste & Water Costs
– Brand Pressure and Compliance Risk
– Investor, Customer, Supplier, Employee, Media Pressure
Source: 1000+ Global CEO Survey – Accenture & United Nations Global Compact
Rapidly Embed Sustainability Into Your Business
Measurement & reporting is just the first step …
You will soon need to consider how to: Set & Track Corporate Sustainability Goals
Align your whole organization behind your stated goals through targets
and budgets
Communicate your strategy right down to the individual employee
Empower EVERY employee to get involved and make a difference
Iterate against your goals in real-time to make sure you stay on track
Measure Align DeliverEngageCommunicateDisclose
Force.com & CloudApps (booth 918!)
The world’s most sustainable platform powers the leading
Corporate Sustainability Management application.
CarbonDisclosures
CloudApps Sustainability Platform
SourceAllocations
Footprint Comparisons
DisclosuresDefinitions
Emission Factor Bodies
Disclosure Calculation
Social Sustainability Sustainable
Innovative
Collaborative
Agile
Trusted
Jonathan KoomeyStanford University
Ian Gotts
Rebecca Wettemann
Peter Coffee, salesforce.comModerator:
Nimbus Partners
Nucleus Research
Simon WheeldonCloudApps Carbon
Let’s Discuss!
Whatever You Believe About Climate Change
Multi-tenant efficiency applies to all resources
– Cuts power in and CO2 out
– Impact could soon be a single-digit % of world total
Mandates are present reality and future certainty– Global carbon market already exceeds $140 billion
– EU = 64% of volume, but U.S. EPA now says CO2 is a pollutant
Cloud architectures enable optimizations– Diverse energy sources
– Ease of revising choices
A strong sustainability story is good business
The Climate Casefor Cloud Computing
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