the city of reno's communications and community engagement strategy
DESCRIPTION
Deanna Gescheider, Director of Communications and Community Engagement at the City of Reno, uses her 25+ years of marketing experience she garnered in both the public and private sector to make the City of Reno’s communications and community outreach one of the most innovative and citizen-focused efforts in the nation. This presentation outlines the integrated marketing approach to the City of Reno’s communications outreach, specifically the #ThinkReno campaign. The campaign was designed to provide a more convenient way for citizens to share ideas with the City. To date, hundreds have shared their ideas and made a difference in Reno. Link to the #ThinkReno video: https://www.youtube.com/watch?v=ZIx8be6VJ0c Link to the City of Reno storm drain campaign video: https://www.youtube.com/watch?v=-obqC450nc8 Deanna leads a talented team in accomplishing proactive communications programs that help create awareness, and educate residents and visitors about City services, events, programs and initiatives. The Office of Communications and Community Engagement (OCCE) also supports other internal departments as an in-house full-service, collaborative communications agency.TRANSCRIPT
City of Reno CommunicationsReno-Tahoe AMA Presentation, September 2014
Why?
City of Reno 8/27/2014
Why?
City of Reno 8/27/2014
Reno City Council
City of Reno 8/27/2014
City of Reno Mission & Priorities
• To efficiently provide the highest level of service responsive to our community and to enhance the quality of life and economic vitality.
• Promote a Sustainable Vibrant Economy• Provide Efficient and Responsive City Services• Provide Safe and Livable Neighborhoods• Enhance Communications & Community
Engagement (OCCE department)
City of Reno 9/16/2014
OCCE Team Purpose
The OCCE purpose statement ties into and supports the greater City of Reno government vision.
OCCE exists to connect citizens to
our city.
To make Reno a great place to live,
work and play.
City of Reno
OCCE
Target Markets
• City of Reno Government–Internal Departments–City Council
• Taxpaying Residents– Approximately 232,000 residents (special targets:
Seniors, youth, Latino)– In-market visitors
• Media• Strategic Partners
City of Reno 9/16/2014
Online Communications
Email Marketing
Target Resident Interests
Online Communications
Reno Connect Email Marketing
Social Media
Department Quantifiable Goals
City of Reno 8/27/2014
Department Quantifiable Goals
Online Engagers vs. Traditional Engagers
Department Quantifiable Goals
Analytics: Engagement Levels
Engagement Levels
• Reno.gov “Newsroom “ for citizens
• Timely response to media inquiries
• City Council “Prelights & Highlights”
• Crisis & Emergency Communications
Public Relations & Media Relations
Customer Service
● Reno Direct● Web Chat
334-info (4636)
Broadcast Outreach
•Reno.gov/Meetings•YouTube •Charter Cable Channel 194•City of Reno App•Google+ Hangouts - KRNV•PSA’s
City of Reno 8/27/2014
