the circuit linkedin workshop

October 1st, 2009Copyright ©, 2009, Libertas Technologies, LLC

Leverage the Value of LinkedIn

Dave Hatter / Dan O’Keeffe

Libertas Technologies / O’Keeffe [email protected]

[email protected]

www.libertastechnologies.com

Our Clients Include…


Copyright ©, 2009, Libertas Technologies, LLC

Agenda What is SMM and Why Does it Matter? LinkedIn – The King of SMM for business•Overview – Benefits / Home Page•Profile •Inbox•Contacts – Adding / Removing•Groups•Status updates•Recommendations•Applications (Polls, Blogs, Collaboration, Sharing, etc.)•Company Profile•Questions & Answers•Jobs•Helpful Tips, useful tools•Threats

Q&A



What is SMM

Social Media Marketing:

Internet based marketing that uses social networks a conduit for branding and marketing communication



The 4 C’s of SMM

CommunicationCollaborationCoordinationConnectivity



SMM Benefits Be in many places at once Expand your reach Creating and growing a brand Business development Provide value by helping people, establish expertise

Build a reputation as a person / organization that is helpful and resourceful

Find lost colleagues and friends Find employees and vendors Generate website exposure and traffic



LinkedIn Stats LinkedIn has over 47 million

members in over 200 countries and territories around the world.

A new member joins LinkedIn approximately every second, and abouthalf of our members are outside the US

Executives from all Fortune 500 companies are LinkedIn members.

170 industries and 200 countries represented

11.9M unique visitors, up more than 10% from August (10.8M) a gain of 193% since last year (Nielsen Online)

http://press.linkedin.com/about



Home – Your LinkedIn Work Surface



Your Profile – It’s all about you! The single most important thing on LinkedIn For maximum success, fillit out as completely as possible

Use keywords and phrases, think SEO

Set your Contact Settings Set your Public Profile Settings -what can people who don’t know you see



Account Settings

Control the information people can see about you



Inbox A summary of recent messages from other LinkedIn users Can view all messages,click Inbox

Directly message others Various message types:

Action Items Messages InMails Introductions Invitations Profiles Q&A Jobs Recommendations Group Messages Group Invitations



Contacts

Think Kevin Bacon, but three degrees rather than six• 1st – directly connected• 2nd – connected to one of your 1st degree connections• 3rd – connected though a connected connection



Contacts

Central location to manage existing and add new connections

Add and Remove connections Export connections Import connections Network statistics Send, resend, rescind invitations



Contacts



Just Joined Linkedin



People you may know

Based on information in your profile and your connections, LinkedIn will suggest connections to you!



Who’s Viewed My Profile Tells you who’s looking at you! A little known but very powerfulfeature



Invitations

Ways to connect:• Colleague• Classmate• We’ve done business together

• Friend• Groups & Associations• Other• I don’t know xxxx

• InMail• Message• E-mail• Send request through mutual contact (2nd degree)



Invitations - Sending

Search for people you know Find people from your contacts People you know tool Find people in groups Find people from Q&A Find people from Outlook Toolbar Find people from forwarded profiles InMail Invite people not yet on LinkedIn

Only invite people you have some connection to, avoiding the dreaded “I don’t know” response, after 3 you’re on the bad list!

Send text like “If you’d rather not connect, please choose “Archive” rather than “I don’t know”



Invitations - Sending Think about your pitch to connect, show value My message for new people:

I'd like to add you to my network of more than 1,310 trusted business professionals on LinkedIn, the premier business professional network with more than 30 million professionals world-wide. If you haven't heard of it, LinkedIn is an online social networking tool that allows you to keep in touch with your professional contacts and make new contacts online. It also makes it very easy for you to find professionals you need (hiring, partnerships, sales, pretty much anything!) and get a warm introduction from someone you already know and trust.

Basic membership is FREE, and it takes less than a minute to sign up and join my network. This

great tool has received many positive reviews by all the major business magazines:http://www.linkedin.com/static?key=press_info You can also read an article I wrote mentioning LinkedIn for the Cincinnati Business Courier:http://cincinnati.bizjournals.com/cincinnati/stories/2006/02/27/focus2.html I can nearly guarantee that some of your friends and colleagues are already using on LinkedIn,

which is growing by thousands of users each week and now has over 30,000,000 professional users.

I encourage you to check out my connections for people you know and add your own connections. Get

started networking, it's amazing how I've been able to reconnect with many long-lost colleagues and Army buddies all over the world and I'm sure you will too!



Invitations - Receiving

Up to you to determine what connections you want to accept

Three choices: Accept – add to network Archive - ignore I don’t know – ignore and send to “bad” list

You can block/ignore any connectionYou can remove a connection at any time, for any reason



Network Updates

Learn about activity in your network: New connections New groups Status Updates Application Updates

A very powerful feature!



Groups

One of the MOST powerful features! Many different types of groups: alumni, professional, political, etc

Make new contacts Announce news, events and jobs Rally folks to a cause Ask and answer questionsamong a select group

Build your brand Create a new group Control group visibility on your profile Subgroups Drop little nuggets of useful informationto build a brand (company and personal)



Group Digests

E-mail digest with group updates



Group Updates

Learn about activity in your groups



Groups

Some useful local groups: LinkedNorthernKentucky - http://www.linkedin.com/groups?gid=44857

LinkedKentucky - http://www.linkedin.com/groups?gid=1576397

LinkedCincinnati – http://www.linkedin.com/groups?gid=41134

Northern Kentucky Chamber of Commerce - http://www.linkedin.com/groups?gid=800987

Cincinnati USA Regional Chamber - http://www.linkedin.com/groups?gid=149230

Cincinnati Better Business Bureau - http://www.linkedin.com/groups?gid=1915191



Status Updates

Powerful way to share information with network Each status update is “sent” to your direct connections Limited text (140 characters) Provide useful, helpful information Keep yourself top of mind with your connections Connections can comment on your updates Rally people to a cause Promote an event Grow a group Save them for futureuse

Be creative to grabattention



Recommendations

Very powerful, you can get and give testimonials Sent out as updates in your network Establish credibility Ask for them Give them when warranted Avoid quid pro quo



Company Profiles

Promote your organization Connect your people Search for information about companies



Applications Communicate, Collaborate, Coordinate, Connect! Build your brand Share your expertise Conduct research

Polls WordPress Events



Applications



Jobs

Post jobs Inform your network Target candidates Check out applicants Very inexpensive! Find a job!



Q&A

Ask questions – get free expert help Answer questions – give free expert help Establish yourself as an expert Build your personal and company brand



RSS Feeds Really Simple Syndication (RSS)

A simple format used for “feeds” a subscription based mechanism for pushing content to subscribers. Used frequently by news sites, blogs and podcasters.

Network Updates via RSS Configure Outlook

1. Click the RSS link on the LI homepage 2. Copy the URL in the box at the bottom (or copy the RSS link)3. Right click the RSS Feed folder in Outlook 4. Choose “Add a new RSS feed”5. Paste the URL in the box and click Add6. Click send/Receive to synch7. Use the activity in your network at your

leisure to grow your network!8. Tell a friend!



RSS Feeds



LinkedIn Toolbar for Outlook Great time saving device! Dashboard Simplify and expedite

importing and exporting contacts

Check e-mails addresses to see if they are on LinkedIn

“Grab” Feature Simplify and expedite

invitations

http://www.linkedin.com/static?key=outlook_toolbar_download



Ping.FM Update status on many sites from one place

LinkedIn Plaxo Facebook WordPress Twitter Other

ping.fm



Threats Identity theft Hacking Stalking Fraud Impersonation Information theft Reputation damage



Reputation Management Track everything related to your company: variations of

company/product names, names of your key employees, all applicable product or service

Investigate facts internally before taking action - could this be a competitor spreading rumor?

Always take the high ground Be honest! Explain what you have done to rectify any issue Offer to resolve any complaints personally - have a

senior-level staff member make the offer - try to continue discussion offline

Rally friends, clients, peers and utilize your allies Don’t create new “personas” to support your position in

blogs, forums and message boards as you’ll likely be caught

Remember that information you post could last “forever”



Reputation Management

THINK LONG TERM!

ASSUME THAT ONCE POSTED, INFORMATION LASTS FOREVER!

DON’T DO ANYTHING STUPID!



Building Your Online Brand Fill out your profile completely! Supplement real-world activities with virtual visibility. Kick it up a notch!

Use multiple SM sites to increase visibility Create a blog about a topic that relates to your area of expertise

Post articles, whitepapers, and other materials to relevant third-party sites

Be helpful! Ask for feedback! Check out all the available tools on each site



Agenda What is SMM and Why Does it Matter? LinkedIn – The King of SMM for business•Overview – Benefits / Home Page•Profile •Inbox•Contacts – Adding / Removing•Groups•Status updates•Recommendations•Applications (Polls, Blogs, Collaboration, Sharing, etc.)•Company Profile•Questions & Answers•Jobs•Helpful Tips, useful tools•Threats

Q&A



Questions?

Dave Hatter / Dan O’KeefeeLibertas Technologies / O’Keefee Communications

[email protected]@okeeffecom.com

www.linkedin.com/in/davehatter

davehatter.wordpress.com


Q & A Please send us an invitation!


Our Clients Include…

the circuit linkedin workshop

Technology

contacts people

linkedin stats linkedin

new people

linkedin users

linkedin members

mentioning linkedin

information people

new connections